Marketing Consultant, Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Consultant, Digital Marketing

🔹 Company: CarMax

🔹 Location: Corporate - Atlanta, Georgia, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting digital marketing strategies and campaign execution
• Managing vendor communication and portal content
• Overseeing workflows, governance, testing, and content promotion within the CMS portal
• Collaborating with cross-functional teams to support digital marketing initiatives

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines effectively.

📋 Key Responsibilities

✅ Coordinate and maintain consistent digital content across various channels and environments

✅ Support planning, execution, and monitoring of digital marketing campaigns, including email and SMS

✅ Collaborate with content creators and marketing team to implement content strategies effectively within the CMS portal

✅ Proactively identify and resolve issues related to CMS performance, user access, and content delivery

✅ Build and maintain positive relationships with external vendors and consultants to support digital communication projects, updates, and integrations

✅ Coordinate and execute monthly code promotion activities, identifying issues and taking responsibility for resolution

✅ Maintain coordination, execution, and oversight of governance process for all digital content, identifying gaps and driving enhancements

✅ Develop and maintain job aid documentation related to CMS processes, workflows, and troubleshooting

✅ Partner with Marketing and audit team to handle any incoming audit requests, ensuring timely and accurate response

✅ Maintain LeanKit cards on a weekly basis to track progress, updates, and deadlines for ongoing marketing projects

✅ Monitor daily SMS and email campaigns to ensure successful sends and timely issue resolution when necessary

✅ Ensure all digital communications are consistently up-to-date in various tools such as Miro, SMS doc, etc.

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Two (2) year associate degree

Experience: 3-4 years of experience in a comparable role

Required Skills:

• Excellent written and verbal communication skills
• Strong problem-solving skills and attention to detail
• Strong prioritization, organizational, and project management skills
• Basic knowledge of and experience in content management systems (CMS)

Preferred Skills:

• Experience with specific content management systems (e.g., Adobe Experience Manager, Sitecore, etc.)
• Familiarity with digital marketing campaign tools (e.g., Marketo, HubSpot, etc.)

ASSUMPTION: While not explicitly stated, having experience with specific content management systems and digital marketing campaign tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Coordinator role with 3-4 years of experience in the Atlanta area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on car purchases
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Coordinator role with the given experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: CarMax operates in the retail industry, specializing in used car sales and providing an innovative, customer-focused experience.

Company Size: CarMax is a large company with over 200 locations nationwide and more than 25,000 associates. This size offers opportunities for growth and diverse career paths.

Founded: CarMax was founded in 1993 and has since grown to become the nation’s largest retailer of used cars.

Company Description:

• CarMax disrupted the auto industry by delivering an honest, transparent, and high-integrity experience for customers.
• The company focuses on providing exceptional customer service and making car-buying fair, accessible, and joyful for all.
• CarMax is committed to making progress in positively impacting society and putting people first, including associates, customers, and communities.

Company Specialties:

• Retail and used car sales
• Customer experience and satisfaction
• Associate development and growth

Company Website: carmax.com

ASSUMPTION: CarMax's large size and focus on customer experience provide opportunities for growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and skills but offering opportunities for growth and advancement.

Reporting Structure: The Marketing Coordinator will report to the Digital Marketing Manager of Customer Experience.

Work Arrangement: This role is on-site, with the expectation of working from the corporate office in Atlanta, Georgia.

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the business
• Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of digital marketing
• Access to professional development resources and tuition reimbursement to support continued learning and growth

ASSUMPTION: Given CarMax's size and focus on associate development, there are likely opportunities for career growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and team-oriented culture

Office Location(s): 225 Chastain Meadows Ct NW, Kennesaw, Georgia, 30144

Geographic Context:

• The Atlanta area offers a diverse range of cultural, recreational, and entertainment options
• The office is located in Kennesaw, a suburb of Atlanta, with easy access to major highways and public transportation
• The region experiences a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment at CarMax's corporate office is likely to be collaborative, team-oriented, and focused on customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Final interview with the director or another senior leader

Key Assessment Areas:

• Problem-solving skills and attention to detail
• Project management and organizational skills
• Communication and collaboration abilities
• Understanding of digital marketing campaigns and content management systems

Application Tips:

• Highlight relevant experience and skills, particularly in digital marketing, project management, and content management systems
• Tailor your resume and cover letter to emphasize how your background and skills align with the role's requirements
• Prepare examples of your work, such as successful digital marketing campaigns or content management projects, to discuss during the interview

ATS Keywords: Digital Marketing, Marketing Coordinator, Content Management Systems, Vendor Communication, Email Campaigns, SMS Campaigns, Project Management, Attention to Detail, Collaboration, Governance Processes, Documentation, Audit Requests, Workflow Management, Testing, Content Delivery, Relationship Building

ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating relevant experience and skills will be crucial for success.

🛠️ Tools & Technologies

• Content Management Systems (e.g., Adobe Experience Manager, Sitecore)
• Digital marketing campaign tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., LeanKit, Asana, Trello)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with specific content management systems and digital marketing campaign tools may be beneficial for this role, but the company may provide training if necessary.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Integrity
• Customer Obsessed
• Continuous Improvement
• One Team, One Dream

Work Style:

• Collaborative and team-oriented
• Focused on customer satisfaction and exceptional customer experience
• Data-driven and results-oriented
• Adaptable and open to change and continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you passionate about delivering exceptional customer experiences?
• Are you comfortable working with data and using it to drive decision-making?
• Do you embrace change and continuous improvement?

ASSUMPTION: CarMax's company values and work style emphasize the importance of collaboration, customer focus, and continuous improvement, making cultural fit a crucial aspect of success in this role.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines effectively
• Working with various internal teams and external vendors to coordinate digital marketing campaigns
• Adapting to changes in marketing strategies, priorities, or tools
• Ensuring consistent and accurate digital content across various channels and environments

ASSUMPTION: While this role offers opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and attention to detail.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Digital Marketing Specialist position in other companies, but may have unique aspects related to CarMax's specific business and industry
• Compared to other marketing roles, this position places a strong emphasis on vendor communication, portal management, and manual campaign execution
• Career progression may involve moving into a Marketing Manager or similar role, with opportunities to specialize in specific areas of digital marketing

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on vendor communication and portal management sets it apart and offers opportunities for growth and development within the company.

📝 Sample Projects

• Managing a monthly code promotion campaign, including coordination, execution, and issue resolution
• Developing and maintaining job aid documentation for CMS processes, workflows, and troubleshooting
• Collaborating with cross-functional teams to implement content strategies effectively within the CMS portal

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and tasks associated with this role, highlighting the importance of strong organizational skills, attention to detail, and effective communication.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for CarMax?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does CarMax support work-life balance for its associates?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in digital marketing, project management, and content management systems
• Prepare examples of your work, such as successful digital marketing campaigns or content management projects, to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.