π Core Information
πΉ Job Title: Marketing Consultant
πΉ Company: Discovery
πΉ Location: Sandton - 1 Discovery Place, Sandton, Gaut, South Africa
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: 2025-07-04
π Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to support acquisition and engagement within corporate and intermediary channels.
- Collaborating with distribution teams to align marketing efforts with sales goals and pipeline priorities.
- Identifying and activating opportunities to drive uptake of Vitality products through employer and adviser networks.
- Owning the end-to-end delivery of marketing engagement projects, ensuring they are on time, within budget, and aligned with business objectives.
- Briefing, managing, and optimizing campaigns across digital and offline channels, tailored to employer and adviser audiences.
- Planning and executing employer-facing and brand activation campaigns that enhance visibility and engagement.
- Managing financial adviser eDiscoverer and Adviser360 and social media communications as a strategic communication channel.
- Working closely with internal teams and external partners to meet business needs and manage expectations.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain effective stakeholder relationships. A solid understanding of the insurance industry and relevant marketing channels is essential for success.
π Key Responsibilities
β
Strategic Growth & Sales Enablement:
- Develop and implement marketing strategies to support acquisition and engagement within corporate and intermediary channels.
- Collaborate with distribution teams to align marketing efforts with sales goals and pipeline priorities.
- Identify and activate opportunities to drive uptake of Vitality products through employer and adviser networks.
β
Campaign & Project Management:
- Own the end-to-end delivery of marketing engagement projects, ensuring they are on time, within budget, and aligned with business objectives.
- Brief, manage, and optimize campaigns across digital and offline channels, tailored to employer and adviser audiences.
β
Employer & Brand Activations:
- Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement.
- Manage agency and budget per activation, working closely with partners and internal teams to deliver high-impact activations aligned with strategic goals.
β
Vitality Communications:
- Manage financial adviser eDiscoverer and Adviser360 and social media communications as a strategic communication channel.
- Translate messaging across media formats and audience segments to ensure relevance and clarity.
β
Stakeholder Engagement:
- Work closely with internal teams (e.g., distribution, product, CVM) and external partners to meet business needs and manage expectations.
- Build and maintain strong relationships with key stakeholders, ensuring alignment and collaboration across functions.
- Performance & Insights: Use data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement.
β
Portfolio Oversight:
- Manage the Vitality growth portfolio, ensuring consistent communication and collaboration across teams.
- Drive engagement campaigns that support key business KPIs, including sales growth, retention, and reduced lapse rates through strategic marketing campaigns.
- Creative & Content Development: Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams.
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a data-driven approach to campaign optimization.
π― Required Qualifications
Education:
- Minimum 3-year undergraduate degree or diploma (preferably in communication or marketing)
Experience:
- Minimum 2-3 years of experience in Marketing, PR, or Communication, with relevant industry experience preferred.
- Corporate experience would be advantageous.
Required Skills:
- Media & Channel Expertise: In-depth knowledge of various media channels, with a strong emphasis on digital platforms (social, email, programmatic, etc.).
- Understanding of channel-specific best practices for engagement and conversion.
- Agency & Production Processes: Experience managing agency relationships, including briefing, feedback, and approvals.
- Knowledge of print and production workflows, including timelines, costings, and vendor coordination.
- Communication Strategy: Understanding of the critical elements of effective communication, including tone, clarity, segmentation, and call-to-action design.
- Ability to translate complex messages into audience-relevant content.
- Design & Content Tools: Proficiency in Adobe Express and Canva for content creation and visual storytelling.
- Ability to collaborate with creative teams and provide direction on design and layout.
- Creative Thinking: Strong conceptual thinking and ability to contribute to campaign ideation and innovation.
- Ability to identify new opportunities for engagement and brand storytelling.
- Stakeholder Management: Proven ability to manage multiple stakeholders across business units, with skills in expectation setting, communication alignment, and cross-functional collaboration.
Preferred Skills:
- Simple data analysis
- Google Analytics
ASSUMPTION: Candidates with additional experience in the insurance industry or relevant marketing certifications may be given preference.
π° Compensation & Benefits
Salary Range: R 450,000 - R 600,000 per annum (industry standard for a Marketing Consultant role with 2-5 years of experience in South Africa)
Benefits:
- Comprehensive medical aid and dental cover
- Group life and disability insurance
- Retirement savings plan with company contribution
- Generous leave entitlements (including maternity, paternity, and family responsibility leave)
- Employee wellness program (Discovery Vitality)
- Access to various learning and development opportunities
Working Hours: Full-time position with standard working hours Monday to Friday, 8:30 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Consultant role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1992
Company Description: Discovery is a leading South African financial services provider, offering a range of insurance, banking, and investment products and services. The company is committed to making people healthier and enhancing their lives through innovative solutions and exceptional customer experiences.
Company Specialties: Life insurance, health insurance, medical aid, investment products, and banking services.
Company Website:
Discovery.co.za
ASSUMPTION: As a large, established company, Discovery offers extensive resources and opportunities for professional growth and development. The company's strong brand and market presence provide a stable and supportive work environment.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing for the Vitality portfolio.
Work Arrangement: On-site, with occasional remote work possible for specific projects or tasks.
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior marketing role within the Vitality portfolio.
- Opportunities to work on high-impact projects and contribute to the company's overall marketing strategy.
- Exposure to various aspects of the insurance industry, allowing for career diversification.
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and growing portfolio within a large, established organization. Successful candidates will have the chance to make a significant impact on the company's marketing efforts and contribute to its continued growth and success.
π Location & Work Environment
Office Type: Modern, well-equipped office space with collaborative work areas and dedicated meeting rooms.
Office Location(s): 1 Discovery Place, Sandton, Gauteng, South Africa (with potential for remote work on specific projects or tasks)
Geographic Context: Sandton is a major commercial hub in Gauteng, South Africa, offering a vibrant and diverse work environment with easy access to amenities and public transportation.
Work Schedule: Standard working hours Monday to Friday, 8:30 AM to 5:00 PM (with a 1-hour lunch break), with flexibility for occasional remote work.
ASSUMPTION: The work environment at Discovery is designed to foster collaboration, innovation, and employee well-being. The company's commitment to employee development and work-life balance creates a positive and supportive work culture.
πΌ Interview & Application Insights
Typical Process:
1. Online application and resume screening.
2. Phone or video interview with the hiring manager.
3. On-site interview with the hiring manager and relevant stakeholders.
4. Final interview with the Head of Marketing for the Vitality portfolio.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Project management and organizational skills.
- Communication and stakeholder management skills.
- Industry-specific knowledge and marketing expertise.
- Cultural fit and alignment with Discovery's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your marketing campaigns, projects, or achievements that demonstrate your ability to drive growth and engagement.
- Research Discovery's products, services, and marketing strategies to show your understanding of the company and its industry.
- Practice common interview questions and be prepared to discuss your marketing approach and strategies.
ATS Keywords: Marketing strategy, campaign management, stakeholder engagement, project management, employer activation, brand activation, communication strategy, digital marketing, performance optimization, data analysis, agency management, insurance industry, financial services, marketing consultant.
ASSUMPTION: The interview process at Discovery is designed to assess your skills, experiences, and cultural fit for the role. Successful candidates will demonstrate a strong understanding of the insurance industry, relevant marketing expertise, and the ability to thrive in a dynamic and collaborative work environment.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Discovery provides its employees with access to industry-standard tools and technologies to support their work and facilitate collaboration and innovation.
π Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first in all aspects of the business.
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
- Collaboration: Working together to achieve common goals and drive success.
- Innovation: Embracing change and continuously improving products, services, and processes.
- Excellence: Striving for the highest standards in all aspects of the business.
Work Style:
- Collaborative and team-oriented, with a focus on collective success.
- Results-driven and focused on delivering high-quality work on time and within budget.
- Adaptable and open to feedback, with a willingness to learn and grow in a dynamic environment.
- Strong communication and stakeholder management skills, with the ability to build and maintain effective working relationships.
Self-Assessment Questions:
1. How do you approach aligning marketing efforts with sales goals and pipeline priorities?
2. Can you provide an example of a successful employer activation campaign you've managed?
3. How do you ensure the effective communication of complex messages to diverse audience segments?
4. How do you prioritize and manage multiple stakeholders with competing demands and expectations?
5. How do you stay up-to-date with industry trends and best practices in digital marketing?
ASSUMPTION: Discovery values employees who embody their core values and demonstrate a strong work ethic. Candidates who can articulate their alignment with these values and provide concrete examples of their application in previous roles will be well-positioned for success.
β οΈ Potential Challenges
1. Industry-specific challenges: The insurance industry can be complex and highly regulated, requiring a strong understanding of relevant laws, regulations, and compliance requirements.
2. Stakeholder management: Balancing the needs and expectations of multiple internal and external stakeholders can be challenging, requiring strong communication and negotiation skills.
3. Data-driven decision-making: The role requires a solid understanding of data analysis and interpretation to inform marketing strategies and measure campaign effectiveness.
4. Work-life balance: The dynamic nature of the role may require occasional flexibility in working hours to meet project deadlines or attend industry events.
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective stakeholder communication, and a commitment to continuous learning and development.
π Similar Roles Comparison
1. Marketing Manager, Financial Services: This role focuses more on overall marketing strategy and budget allocation, with less emphasis on day-to-day campaign management and execution.
2. Campaign Manager, Advertising Agency: This role involves managing client campaigns and may require less industry-specific knowledge and more focus on agency-client relationships.
3. Product Marketing Manager, Insurance: This role focuses on marketing specific insurance products, with less emphasis on cross-portfolio marketing strategy and employer activation.
ASSUMPTION: Each role requires a unique set of skills and experiences, and candidates should consider their career goals and personal preferences when comparing these roles.
π Sample Projects
1. Employer Activation Campaign: Develop and execute a targeted employer activation campaign to drive uptake of Vitality products within a specific industry sector, utilizing a mix of digital and offline channels.
2. Product Launch Campaign: Collaborate with the product team to launch a new Vitality product, creating a comprehensive marketing strategy that includes campaign development, stakeholder engagement, and performance optimization.
3. Brand Awareness Campaign: Design and implement a brand awareness campaign to increase visibility and engagement with the Vitality brand among corporate employees and financial advisers.
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives a Marketing Consultant may be involved in, showcasing the role's strategic and tactical aspects.
β Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they align with my skills and experiences?
2. Team Structure: How is the marketing team for the Vitality portfolio structured, and how does this role fit within the team?
3. Marketing Strategy: What are the key priorities for the marketing team in the next 12-24 months, and how will this role contribute to achieving those objectives?
4. Budget and Resources: What is the allocated marketing budget for the Vitality portfolio, and what resources are available to support the role's responsibilities?
5. Performance Metrics: How will the success of this role be measured, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment, team dynamics, and performance expectations.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through the following link:
Discovery Careers - Marketing Consultant
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for a phone or video interview with the hiring manager, focusing on your marketing approach and strategies.
4. Research Discovery's products, services, and marketing strategies to show your understanding of the company and its industry.
5. Practice common interview questions and be prepared to discuss your marketing approach and strategies.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.