📌 Core Information
🔹 Job Title: Marketing Consultant - Insurance, Roadside & Trades
🔹 Company: RACV
🔹 Location: Melbourne, Victoria
🔹 Job Type: Hybrid Working
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading the design and execution of personalised marketing communications across RACV’s Insurance, Roadside, and Trades portfolio.
- Developing and delivering integrated marketing initiatives that drive engagement, conversion, and measurable growth.
- Leveraging data-driven insights, audience segmentation, and performance analysis to optimise campaigns and create best-in-class customer experiences.
- Collaborating with cross-functional teams to implement and continuously improve journeys.
- Supporting divisional operational cadence by providing strategic insights into nominated forums.
📋 Key Responsibilities
✅ Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
✅ Coordinate the delivery of omnichannel 1:1 marketing activities that deliver against the 1:1 Marketing & Communications objectives, stakeholder needs, and divisional and enterprise goals.
✅ Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
✅ As required, support divisional operational cadence by providing ad hoc strategic insights into nominated forums.
✅ Any additional duties from time to time, in consideration of your skills and experience.
🎯 Required Qualifications
Education:
- A tertiary qualification in Marketing, Business, or a related discipline is desirable.
Experience:
- 5+ years in business to consumer discipline with a strong emphasis on communications strategy, 1:1 marketing / journey design, preferably in a large matrix structured corporate organisation.
Required Skills:
- Proven ability in designing personalised, omni-channel communication journeys, and working with a cross-functional team to implement and continuously optimise the journeys.
- Exceptional stakeholder relationship management skills.
- Ability to clearly articulate business challenges and direct outcomes through effective planning.
- Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
- Strong presentation, communication and written skills, and financial acumen.
- Highly effective project management skills.
- Understanding of agile project management tools (Jira and Confluence).
- Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages.
- Experience using design tools, including Figma, Miro or similar.
- Experience with Marketing automation tools including Salesforce Marketing Cloud.
💰 Compensation & Benefits
Salary Range: Not specified (Industry standard: AUD 120,000 - 160,000 per year)
Benefits:
- Competitive Salary
- Discounts on Selected RACV Products
- Generous Discounts on Home and Car Insurance Policies
- Discounts Across All RACV Resorts
- Discounts from Corporate Partners
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Civic and Social Organizations
Company Size: 1,001-5,000 employees
Founded: 1903
Company Description:
- Since 1903, RACV has been one of Australia's most trusted brands and is the largest member organisation in Victoria.
- RACV offers a wide range of services including insurance, roadside assistance, travel, and member benefits.
- RACV is known for its commitment to innovation, accountability, care, and teamwork.
Company Specialties:
- Membership
- Insurance
- Tourism & Travel
- Resorts
- Roadside Assistance
- Motoring & Mobilty
- Motoring Advocacy
Company Website:
📊 Role Analysis
Career Level: Mid-Career
Reporting Structure: This role reports directly to the Head of 1:1 Marketing & Communications.
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to grow into a senior marketing role within RACV.
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location: 485 Bourke Street, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the capital and most populous city in Victoria, with a population of approximately 4.9 million.
- It is known for its cultural diversity, vibrant arts scene, and extensive sports facilities.
- Melbourne has a temperate oceanic climate, with mild winters and warm summers.
Work Schedule: Flexible hours with the option to work from home 2-3 days per week.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening.
2. Phone or video screening.
3. Face-to-face or video interview with the hiring manager and team members.
4. Final interview with the Head of Department or relevant senior leader.
Key Assessment Areas:
- Cultural fit and alignment with RACV's values.
- Problem-solving skills and strategic thinking.
- Ability to work effectively in a matrix organisation.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a matrix organisation.
- Research RACV's values and be prepared to discuss how you align with them.
ATS Keywords: Marketing, 1:1 Marketing, Journey Design, Stakeholder Management, Project Management, Data Analysis, Audience Segmentation, Performance Analysis, Agile Project Management, PowerPoint, Excel, Design Tools, Marketing Automation
🛠️ Tools & Technologies
- Jira and Confluence (Agile project management tools)
- Salesforce Marketing Cloud (Marketing automation tool)
- Figma, Miro, or similar (design tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
Company Values:
- Innovation: RACV values creativity, continuous learning, and finding new ways to improve.
- Accountability: RACV expects its employees to take ownership of their roles and responsibilities.
- Care: RACV prioritises the well-being of its employees, members, and the wider community.
- Team: RACV fosters a collaborative work environment where everyone's input is valued.
Work Style:
- RACV values a balance between work and personal life.
- The company encourages a flexible and informal work environment.
- RACV supports professional development and offers opportunities for career growth.
Self-Assessment Questions:
1. How do you demonstrate innovation in your current or previous roles?
2. Can you provide an example of a time when you took accountability for a challenging situation?
3. How do you prioritise the well-being of others in your work?
4. Describe a time when you worked effectively as part of a team to achieve a common goal.
⚠️ Potential Challenges
1. Workload: The role may require working on multiple projects simultaneously, which can be challenging at times.
2. Stakeholder Management: Balancing the needs and expectations of various stakeholders can be complex and demanding.
3. Matrix Organisation: Working in a large, matrix-structured organisation can present unique challenges and require strong navigation skills.
📈 Similar Roles Comparison
1. Role Differentiation: This role focuses on 1:1 marketing and journey design, while similar roles may focus more on campaign management or broader marketing strategy.
2. Industry Context: RACV's focus on insurance, roadside, and trades makes this role unique within the broader marketing landscape.
3. Career Path Comparison: This role offers opportunities to grow into senior marketing roles within RACV, while similar roles may offer different career paths depending on the organisation's structure and priorities.
📝 Sample Projects
1. Customer Journey Mapping: Develop a comprehensive customer journey map for RACV's insurance products, identifying touchpoints, channels, and opportunities for improvement.
2. Cross-Sell Campaign: Design and execute a cross-sell campaign targeting RACV members who are not currently using the roadside assistance service.
3. Retention Strategy: Implement a data-driven retention strategy to reduce churn for RACV's trades membership base.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role?
2. Team Structure: How does this role fit into the broader marketing team structure, and who will I be working closely with?
3. Company Culture: How would you describe RACV's company culture, and how does this role contribute to it?
4. Growth Opportunities: What opportunities are there for professional development and career growth within this role?
5. Work-Life Balance: How does RACV support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [link](https://careers.racv.com.au/job/485-Bourke-Street-Melbourne-Marketing-Consultant-Insurance%2C-Roadside-&-Trades/1213550566/).
2. Tailor your resume to highlight relevant skills and experiences for this role.
3. Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit.
4. Familiarize yourself with RACV's values and be prepared to discuss how you align with them.
5. Follow up with the hiring manager one week after your application, expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
