Marketing Consultant-TV

📌 Core Information

🔹 Job Title: Marketing Consultant-TV

🔹 Company: Fort Myers Broadcasting Co

🔹 Location: Fort Myers, Florida, United States

🔹 Job Type: On-site

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creatively growing the client base within an assigned territory
• Building and maintaining strong client relationships
• Effectively managing multiple accounts simultaneously
• Engaging in local travel to meet with clients across Southwest Florida

ASSUMPTION: The role focuses on business development and client relationship management within the broadcast media sector, leveraging local market knowledge and travel.

📋 Key Responsibilities

✅ Grow the client base creatively within your territory

✅ Develop compelling proposals and presentations for both current and prospective clients

✅ Communicate ideas and solutions effectively to decision-makers

✅ Collaborate with clients and internal teams to create impactful campaigns

✅ Maintain accurate client information within the sales tracking system

ASSUMPTION: Responsibilities are centered on sales growth, account management, and providing innovative marketing solutions tailored to client needs in the TV advertising sector.

🎯 Required Qualifications

Education: Four-year college degree or equivalent experience

Experience: Minimum of two years in sales, preferably in a related field

Required Skills:

• Strong deal closing capabilities
• Ability to manage a high workload in a fast-paced environment
• Excellent communication and presentation skills

Preferred Skills:

• Experience with Client Relationship Management (CRM) systems
• Knowledge of local advertising markets

ASSUMPTION: A background in broadcast media sales would be advantageous, and proficiency in CRM tools is favorable but not mandatory.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the broadcast media industry, based on experience

Benefits:

• Healthcare options including Health, Dental, Vision Insurance, and HSA eligibility
• Company-paid benefits like life insurance and EAP
• PTO earned on an accrual basis and company-paid holidays
• 401(k) plan eligibility

Working Hours: 40-hour workweek, with potential for flexibility based on client meetings and deliverables

ASSUMPTION: The compensation structure may also include commission or incentive-based bonuses typical of sales roles.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 51-200 employees, offering a close-knit work environment with opportunities for personal impact

Founded: Originally as WFTM in 1939, transitioned to WINK-TV in 1954

Company Description:

• First licensed radio broadcast station in Southwest Florida
• Evolution from radio to television with a rich history in media
• Significant growth parallel with regional development

Company Specialties:

• Broadcast media
• News and information dissemination
• Advanced studio facilities

Company Website: http://winknews.com

ASSUMPTION: The company values innovation and community engagement, especially given its history and transformation within the media landscape.

📊 Role Analysis

Career Level: Mid-level professional with opportunities to grow within the sales and account management hierarchy

Reporting Structure: Likely reports to a Sales Manager or equivalent role

Work Arrangement: Primarily on-site with client visitations required

Growth Opportunities:

• Potential for advancement to senior account roles
• Professional development through ongoing learning
• Networking within the broadcast media industry

ASSUMPTION: Success in this role could lead to career progression within the company, considering its supportive, family-owned culture.

🌍 Location & Work Environment

Office Type: Traditional office setting located in Fort Myers, Florida

Office Location(s): 2824 Palm Beach Blvd, Fort Myers, Florida 33916, US

Geographic Context:

• Proximity to beautiful beaches and vibrant community life
• Growing population with increasing media engagement needs
• Healthy and pleasant living conditions recognized nationally

Work Schedule: Standard business hours with additional flexibility required for client interactions

ASSUMPTION: Employees may benefit from both professional and personal lifestyle advantages due to the location's desirable quality of life.

💼 Interview & Application Insights

Typical Process:

• Submission of application through the company website
• Initial phone screening or video interview
• In-person interview with the hiring manager

Key Assessment Areas:

• Proven sales track record
• Client relationship management experience
• Ability to develop and present creative marketing solutions

Application Tips:

• Highlight unique sales successes in previous roles
• Demonstrate fluency with CRM tools and systems
• Prepare examples of past campaigns managed

ATS Keywords: Account Management, Sales, Broadcast Media, CRM, Client Relations

ASSUMPTION: The selection process likely emphasizes experience and capacity to build business relationships as key to success.

🛠️ Tools & Technologies

• Client Relationship Management Systems (CRMs)
• Presentation software (e.g., PowerPoint, Keynote)
• Data management and sales tracking tools

ASSUMPTION: Familiarity with industry-standard sales and presentation tools will be crucial for role performance.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and quality in media
• Focus on growth and community engagement
• Dedication to employee support and development

Work Style:

• Highly collaborative and team-oriented
• Responsive and adaptable to changing client needs
• Driven by results and meeting sales targets

Self-Assessment Questions:

• Can I thrive in a dynamic and fast-paced work environment?
• Am I comfortable with local travel and client meetings?
• Do I excel at building and maintaining client relationships?

ASSUMPTION: The cultural emphasis is on a collaborative, client-centric approach, expecting employees to engage actively with community values.

⚠️ Potential Challenges

• Managing a large volume of accounts efficiently
• Meeting sales targets in a competitive media landscape
• Balancing client needs with internal resources
• Adaptability to technological advancements in media

ASSUMPTION: Success hinges on resilience and adaptability in a rapidly evolving industry, coupled with strong organizational skills.

📈 Similar Roles Comparison

• Account Executive roles may differ in client types and media focus
• Compensation structures often align with industry norms for sales roles
• Career milestones typically involve progression to senior sales positions

ASSUMPTION: The industry's constant growth offers numerous opportunities for career movement, both within the company and the sector at large.

📝 Sample Projects

• Developing a targeted advertising campaign for a local business
• Creating a multi-platform media proposal for a corporate client
• Launching a community-focused media initiative

ASSUMPTION: Projects will likely involve collaboration across various media channels and require a mix of strategic planning and creative execution.

❓ Key Questions to Ask During Interview

• What are the primary growth objectives for this territory?
• How is success measured within this role?
• What are the typical career paths following this position?
• How does the company support ongoing professional development?
• How are client relationships managed and nurtured over time?

ASSUMPTION: These questions are designed to clarify expectations and detail potential career trajectories and support within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company’s careers page at WINK News Careers
• Ensure your resume highlights relevant sales and account management achievements
• Prepare a cover letter that expresses your passion for media and community engagement
• Provide professional references that can speak to your sales success
• Tailor your application to emphasize key skills outlined in the job description

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.