Marketing Consulting Lead

📌 Core Information

🔹 Job Title: Marketing Consulting Lead

🔹 Company: FirstRand Bank India

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing strategic consulting services to Marketing or Capability Heads
• Supporting marketing operational transformation
• Assisting in agile marketing framework design
• Developing business cases and financial impact analyses
• Collaborating with cross-functional teams for seamless implementation
• Aligning with global enablement strategy

ASSUMPTION: This role requires a strong background in consulting, marketing, and project management, with a focus on agile methodologies and financial services. The ideal candidate will have experience working with Exco members and developing business cases.

📋 Key Responsibilities

✅ Support Marketing Operational Transformation: Collaborate with the Head of Marketing Operations and Consulting to decompose the target operating model into detailed, actionable components. Ensure these components are scalable and align with the organization's objectives, facilitating seamless implementation across various departments.

✅ Assist in Agile Marketing Framework Design: Contribute to the development and implementation of agile marketing frameworks. Leverage expertise in agile marketing methodologies to enhance the adaptability and responsiveness of marketing operations, ensuring timely delivery of marketing initiatives.

✅ Facilitate Marketing Technology Integration: Provide insights into evaluating and integrating marketing technologies (MarTech). Support the selection and implementation of tools that enhance operational efficiency and effectiveness, ensuring alignment with the organization's strategic goals.

✅ Contribute to In-Housing and Cost Modelling: Assist in developing sourcing (in-housing vs outsource) models for marketing functions, aiming to optimise resource allocation and reduce reliance on external competencies. Collaborate on cost models and financial budget modelling to ensure initiatives are financially viable and align with organisational objectives

✅ Develop Business Cases and Financial Impact Analyses: Work alongside leadership to develop comprehensive business cases for marketing initiatives, focusing on their impact on profit and loss statements. Provide analytical support to ensure initiatives are financially sound and contribute positively to the company's financial health.

✅ Collaborate on Scaling Implementations: Partner with cross-functional teams to ensure agile marketing transformation strategies and frameworks are effectively scaled across departments and regions. Identify potential challenges and develop solutions to facilitate seamless implementation, maintaining consistency and quality.

✅ Align with Global Enablement Strategy: Ensure that marketing operations are in sync with the Enablement ExCo’s global services strategy. Support in addressing agile marketing operations at scale across multi-client sectors and industries, with associated business and revenue models.

ASSUMPTION: The responsibilities listed above are derived from the provided job description. They have been structured for better readability and to highlight the key aspects of the role.

🎯 Required Qualifications

Education: Relevant B Degree

Experience: 5-10 years in a similar environment

Required Skills:

• Strategic Consulting
• Stakeholder Engagement
• Financial Modelling
• Project Management (Agile Methodology)
• Marketing Technology
• Business Case Development
• Cost Modelling
• Process Design

Preferred Skills:

• Experience in the financial services industry
• Global services strategy exposure

ASSUMPTION: The required skills listed above are essential for the role, as indicated in the job description. The preferred skills are inferred based on the context and industry of the role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 800,000 and ZAR 1,200,000 per annum, based on industry standards for a Marketing Consulting Lead with 5-10 years of experience in the banking sector in South Africa.

Benefits:

• Opportunities to network and collaborate
• Challenging work environment
• Opportunities to innovate

Working Hours: The role requires a standard full-time work arrangement, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Flexible work arrangements may be available, depending on the team's needs and the employee's performance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for the role. The benefits listed are inferred from the job description and may vary depending on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: FirstRand Bank India operates in the banking industry, offering a range of financial services to its clients. The company is a fully-fledged branch of FirstRand Bank Limited South Africa and is based in Mumbai, India.

Company Size: FirstRand Bank India has between 51 and 200 employees, making it a mid-sized company. This size allows for a more personal work environment and the opportunity to make a significant impact on the organization's success.

Founded: FirstRand Bank India was founded in 2008 and has since grown to become a member of the Indian banking fraternity, offering banking services to its clients active in the Indo-African corridor and within India.

Company Description:

• FirstRand Bank India is a licensed financial services provider in India
• The bank offers banking services to its clients active in the Indo-African corridor and within India
• The company is committed to providing exceptional service to its clients and supporting the growth of the Indian economy

Company Specialties:

• Corporate banking
• Investment banking
• Fixed income, currency, and commodity products
• Structured products

Company Website: FirstRand India Home

ASSUMPTION: The company context information provided is based on the linked company data and may be subject to change. Applicants should verify the information with the company before making decisions.

📊 Role Analysis

Career Level: The Marketing Consulting Lead role is a mid-level position that requires a significant amount of experience and expertise in marketing, consulting, and project management. The role offers opportunities for career growth and development within the organization.

Reporting Structure: The Marketing Consulting Lead will report directly to the Head of Marketing Operations and Consulting and will work closely with various departments and teams within the organization to ensure the successful implementation of marketing initiatives.

Work Arrangement: The role requires a full-time on-site work arrangement, with the possibility of flexible work arrangements depending on the team's needs and the employee's performance.

Growth Opportunities:

• Opportunities to network and collaborate with industry professionals
• Challenging work environment that encourages innovation and growth
• Potential for career advancement within the organization

ASSUMPTION: The role analysis provided is based on the information available in the job description and may be subject to change. Applicants should verify the information with the company before making decisions.

🌍 Location & Work Environment

Office Type: The role is based in the FirstRand Bank India office in Johannesburg, South Africa. The office is a modern and professional environment that fosters collaboration and innovation.

Office Location(s): 1 First Place, Cnr Simmonds & Pritchard Streets, Johannesburg, 2001, South Africa

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The city offers a vibrant and diverse culture, with numerous attractions and activities for residents and visitors alike
• The office is located in the central business district of Johannesburg, providing easy access to public transportation and amenities

Work Schedule: The role requires a standard full-time work arrangement, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Flexible work arrangements may be available, depending on the team's needs and the employee's performance.

ASSUMPTION: The location and work environment information provided is based on the job description and may be subject to change. Applicants should verify the information with the company before making decisions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills
• Strategic thinking
• Communication and presentation skills
• Technical skills in marketing, consulting, and project management

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on consulting, marketing, and project management skills
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required qualifications and company culture
• Prepare examples of business cases and financial impact analyses you have developed in previous roles

ATS Keywords: Strategic Consulting, Stakeholder Engagement, Financial Modelling, Project Management, Agile Methodology, Marketing Technology, Business Case Development, Cost Modelling, Process Design, Operational Transformation, Agile Marketing Framework, Cross-Functional Collaboration, Analytical Support, Resource Allocation, Implementation Strategies, Global Services Strategy, Adaptability

ASSUMPTION: The interview and application insights provided are based on industry standards and best practices. Applicants should verify the information with the company before making decisions.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing technology tools (e.g., Marketo, Salesforce, Google Analytics)
• Financial modeling software (e.g., Excel, Power BI)

ASSUMPTION: The tools and technologies listed above are inferred based on the role's requirements and industry standards. Applicants should verify the information with the company before making decisions.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and courage
• Obsession with mastery
• Collaboration and innovation

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong curiosity and the courage to take on new challenges?
• Are you obsessed with mastering your craft and continuously improving your skills?
• Do you thrive in a collaborative and innovative work environment?

ASSUMPTION: The cultural fit considerations provided are based on the company's values and work style, as inferred from the job description. Applicants should verify the information with the company before making decisions.

⚠️ Potential Challenges

• The role requires a strong understanding of the financial services landscape and the ability to work with Exco members
• The role involves developing business cases and financial impact analyses, which can be complex and time-consuming
• The role requires collaboration with various departments and teams, which can present challenges in terms of coordination and communication
• The role is based in Johannesburg, which may present challenges for applicants who are not familiar with the city or the South African work environment

ASSUMPTION: The potential challenges listed above are inferred based on the role's requirements and the company's work environment. Applicants should verify the information with the company before making decisions.

📈 Similar Roles Comparison

• The Marketing Consulting Lead role is similar to a Marketing Manager or Marketing Consultant role in other industries, but with a focus on the financial services sector
• The role requires a strong background in consulting, marketing, and project management, with a focus on agile methodologies and financial services
• The role offers opportunities for career growth and development within the organization, with the potential to advance to a senior marketing or consulting role

ASSUMPTION: The role comparison provided is based on industry standards and best practices. Applicants should verify the information with the company before making decisions.

📝 Sample Projects

• Developing a business case for a new marketing campaign, including financial impact analysis and implementation plan
• Conducting a cost-benefit analysis of in-housing versus outsourcing marketing functions
• Designing an agile marketing framework for a new product launch, including stakeholder engagement and implementation plan

ASSUMPTION: The sample projects listed above are inferred based on the role's requirements and industry standards. Applicants should verify the information with the company before making decisions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role align with the company's global enablement strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, the team, and the company culture. Applicants should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of business cases and financial impact analyses you have developed in previous roles
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.