Marketing Consulting Manager, VCA Managed Services

📌 Core Information

🔹 Job Title: Marketing Consulting Manager, VCA Managed Services

🔹 Company: Visa

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading marketing discussions with clients to identify opportunities and deliver marketing solutions
• Collaborating with various teams to provide professional consultancy
• Managing budgets and ensuring alignment with Visa's brand policies
• Working in a hybrid role with an expectation of days in office confirmed by the hiring manager

ASSUMPTION: This role requires a balance of strategic thinking, client management, and project execution skills. The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and clients.

📋 Key Responsibilities

✅ Lead and facilitate marketing-related discussions with clients to identify potential opportunities, scope projects, pitch proposals, and deliver end-to-end marketing solutions

✅ Work closely with multiple team functions to acquire specific subject matter expertise as needed

✅ Collaborate with data science teams to utilize advanced data analytics capabilities

✅ Provide professional marketing consultancy to clients covering both strategic and tactical aspects based on data and insights

✅ Leverage Visa marketing assets and capabilities to develop co-marketing programs to deliver measurable and mutually beneficial business outcomes

✅ Manage budget and forecasts in collaboration with the client and third-party suppliers

✅ Develop and share co-marketing best practices to guide and inspire clients and the wider Visa organization

✅ Support RfPs and new business wins through marketing thought leadership and ideation

✅ Be Visa's brand guardian and ensure all communications align with brand policies, regulations, and guidelines

ASSUMPTION: The role involves a mix of client-facing and internal collaboration, requiring strong communication, project management, and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8 years or more of experience in Marketing or Consulting industry, or as an in-house marketer

Required Skills:

• Proficient Japanese and business-level English proficiency
• Strong understanding of digital marketing, social media, and traditional marketing channels
• Experience in building and maintaining strong client relationships
• Ability to operate and manage the PDCA cycle for various marketing strategies
• Ability to collaborate with partners both internally and externally
• Project management skills and ability to handle multiple initiatives simultaneously
• Passion for Visa and client business, technology innovation, with high energy and intelligence
• Good presentation, flexible, interpersonal, communication, and negotiation abilities
• Possess high learning agility
• An independent individual, yet a reliable team player
• Basic budget management and reporting
• Ability to work effectively in a team environment

Preferred Skills:

• Good understanding of Visa and the payments ecosystem

ASSUMPTION: The required qualifications emphasize a strong marketing background, language proficiency, and a mix of hard and soft skills essential for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Tokyo, the estimated salary range is ¥12,000,000 - ¥16,000,000 per year. Visa offers competitive compensation packages that may include additional benefits.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts and perks
• Professional development opportunities

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for project needs

ASSUMPTION: Visa is known for offering competitive compensation and benefits packages, and the estimated salary range is based on market research and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Visa was founded in 1958 and has since grown into a global payments technology company.

Company Description:

• Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
• The company facilitates transactions between consumers, merchants, financial institutions, and government entities
• Visa offers a range of products and services, including credit, debit, and prepaid cards, as well as digital payment solutions

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cybersecurity and fraud prevention
• Marketing and brand management

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for professional growth and development. The company's focus on innovation and technology makes it an attractive employer for tech-savvy candidates.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports to the Head of VCA Managed Services, Japan, and works closely with various internal teams and clients

Work Arrangement: Hybrid role with an expectation of days in office confirmed by the hiring manager

Growth Opportunities:

• Potential to expand the role's scope and impact based on performance and client needs
• Opportunities to work on high-impact projects and collaborate with global teams
• Access to professional development resources and training programs

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and clients. The role's growth opportunities are tied to both individual performance and the success of Visa's clients.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and numerous cultural attractions
• The office is located in a convenient and accessible area, with nearby public transportation options
• The city offers a high quality of life, with excellent dining, entertainment, and recreational opportunities

Work Schedule: Standard Japanese business hours with flexibility for project needs

ASSUMPTION: Tokyo offers a dynamic and stimulating work environment, with numerous opportunities for professional growth and personal enrichment. The office location is designed to foster collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Head of VCA Managed Services, Japan
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Client management and communication skills
• Project management and problem-solving abilities
• Cultural fit and alignment with Visa's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Visa's business
• Prepare examples of marketing campaigns or projects you've led, emphasizing results and impact
• Be ready to discuss your approach to client management and stakeholder engagement

ATS Keywords: Marketing, Consulting, Client Management, Project Management, Digital Marketing, Social Media, Brand Management, Visa, Japan

ASSUMPTION: Visa's interview process is designed to assess candidates' skills and cultural fit, with a focus on marketing expertise, client management, and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The required tools and technologies are standard for marketing and consulting professionals, with a focus on collaboration, project management, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Respectful

Work Style:

• Results-driven
• Data-informed
• Agile and adaptable
• Team-oriented
• Customer-focused

Self-Assessment Questions:

• How do you demonstrate Visa's customer-centric value in your marketing approach?
• Can you provide an example of a time when you collaborated effectively with a diverse team to achieve a common goal?
• How do you stay innovative and adaptable in a fast-paced, ever-changing marketing landscape?

ASSUMPTION: Visa's company values emphasize customer focus, innovation, collaboration, and inclusivity. Candidates should be able to demonstrate alignment with these values and a strong work ethic.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, often with tight deadlines
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to a hybrid work environment and maintaining strong team connections
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: The role presents both professional and personal challenges, requiring strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role differs from traditional marketing roles in its focus on client management and consulting, rather than day-to-day execution
• In the payments industry, marketing plays a critical role in driving adoption and engagement
• Career progression may involve moving into a more specialized marketing role, such as digital marketing or brand management, or transitioning into a leadership or management position

ASSUMPTION: This role offers a unique blend of marketing and consulting responsibilities, with opportunities for growth and specialization within Visa's organization.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase card usage among a specific demographic
• Conducting market research and analysis to identify new growth opportunities for a client's business
• Collaborating with a cross-functional team to create and launch a co-branded marketing initiative with a major retailer

ASSUMPTION: These sample projects illustrate the role's focus on strategic marketing, client management, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the most common marketing challenges they face?
• How does this role collaborate with other teams within Visa, such as Product or Sales?
• What are the most important qualities you look for in a candidate for this role?
• How does Visa support the professional development of its employees in marketing and consulting roles?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa Careers website
• Tailor your resume to highlight your marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and Visa's business
• Prepare examples of marketing campaigns or projects you've led, emphasizing results and impact
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.