📌 Core Information
🔹 Job Title: Marketing Content Creator
🔹 Company: High Point Networks LLC
🔹 Location: Sioux Falls, SD
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content for various platforms, including social media, blogs, and videos
- Collaborating with marketing teams to align content strategies with business objectives
- Monitoring content performance metrics to optimize results
- Staying updated on industry trends and emerging technologies
ASSUMPTION: This role requires a strong focus on creativity, communication, and collaboration to effectively engage target audiences and drive business results.
📋 Key Responsibilities
✅ Develop and produce original content for social media channels, company blogs, websites, email campaigns, and video platforms
✅ Conduct thorough research to understand target audiences, industry trends, and competitive landscapes
✅ Collaborate closely with marketing teams to align content strategies with overall business objectives and campaigns
✅ Write, edit, and proofread content to ensure consistency in tone, style, and quality
✅ Create visually appealing and engaging multimedia content, including graphics and videos, using relevant tools and software
✅ Optimize content for SEO by conducting keyword research and implementing best practices to improve search visibility
✅ Monitor content performance metrics, such as engagement rates and website traffic, and adjust strategies to enhance results
✅ Stay updated on the latest industry trends, tools, and emerging technologies to ensure the content remains fresh and competitive
✅ Brainstorm and pitch new ideas to elevate the brand’s voice and presence across platforms
✅ Other duties as assigned
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: Proven experience as a Content Creator, Copywriter, or similar role
Required Skills:
- Exceptional writing and editing skills, with a keen eye for detail
- Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar platforms
- Strong knowledge of SEO best practices and tools like Google Analytics and SEMrush
- Ability to manage multiple projects and meet tight deadlines without compromising quality
- Creativity and a passion for crafting compelling stories and visuals
- Strong communication and collaboration abilities to work effectively with cross-functional teams
Preferred Skills:
- Experience in video production and basic editing
ASSUMPTION: Candidates with experience in a marketing agency or a fast-paced content-driven environment may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Content Creator with 2-5 years of experience in Sioux Falls, SD)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: High Point Networks is an IT services and consulting company, focusing on helping organizations buy and use technology effectively. They operate in a competitive market with a strong emphasis on customer satisfaction and technology-driven solutions.
Company Size: With 51-200 employees, High Point Networks offers a mid-sized company environment, providing ample opportunities for collaboration and growth while maintaining a personal touch.
Founded: In 2003, High Point Networks has established itself as a reliable technology partner, with a proven track record and a customer-centric approach.
Company Description:
- High Point Networks is dedicated to solving technology challenges for their clients, focusing on their best interests and providing personalized solutions
- The company offers a wide range of services, including VoIP, network security, storage consolidation, and unified communications, among others
- They prioritize strong customer relationships and strive to be an extension of their clients' teams
Company Specialties:
- VoIP
- Network Security
- Storage Consolidation and Virtualization
- Video Surveillance
- Servers/Workstations/Peripherals
- Professional Services
- Information Technology
- Firewall
- Backup
- Unified Communications
- Switching
- Routing
- Infrastructure
- Data Center
- Storage
- Network
- and Security
Company Website: http://www.highpointnetworks.com
ASSUMPTION: High Point Networks' focus on customer-centric solutions and personalized approaches makes it an attractive employer for candidates seeking a client-focused work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in content creation or a related field. It offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Marketing Content Creator will report directly to the Marketing Manager and collaborate closely with various marketing teams, including social media, email marketing, and SEO specialists.
Work Arrangement: This is an on-site position, requiring the candidate to work from High Point Networks' Sioux Falls office. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Progression to a Senior Content Creator or Marketing Manager role
- Expanding skills and expertise in related areas, such as SEO, social media management, or email marketing
- Gaining experience working with diverse clients and industries
ASSUMPTION: The Marketing Content Creator role at High Point Networks offers a strong foundation for career growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: High Point Networks' Sioux Falls office is a modern, professional environment with a collaborative and supportive atmosphere.
Office Location(s): 2300 East 54th Street North, Suite 3, Sioux Falls, SD 57104
Geographic Context:
- Sioux Falls is the largest city in South Dakota, offering a mix of urban and suburban living with a relatively low cost of living compared to other major cities
- The city is known for its vibrant arts scene, numerous parks, and a strong sense of community
- Sioux Falls is home to several Fortune 500 companies and offers ample opportunities for career growth and development
Work Schedule: The Marketing Content Creator will work a standard full-time schedule, Monday through Friday, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Sioux Falls' combination of urban amenities, affordable living, and strong job market makes it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager and a member of the marketing team
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Creativity and storytelling abilities
- Knowledge of SEO best practices
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your previous content creation work, demonstrating your versatility and creativity
- Prepare questions to ask the interviewers about the company's culture, growth opportunities, and expectations for the role
ATS Keywords: Content Creation, Copywriting, SEO, Marketing, Social Media, Blog, Video, Collaboration, Communication, Adobe Creative Suite, Canva, Google Analytics, SEMrush
ASSUMPTION: High Point Networks' hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Canva
- Google Analytics
- SEMrush
- Hootsuite or similar social media management platform
- Mailchimp or similar email marketing platform
ASSUMPTION: The Marketing Content Creator will be expected to learn and utilize various tools and platforms to create engaging and effective content.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
- Fun and work-life balance
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and cross-functional teamwork
- Opportunities for professional growth and development
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you thrive in a dynamic, team-oriented environment?
- Are you comfortable managing multiple projects and meeting tight deadlines?
- Do you have a strong passion for storytelling and creating engaging content?
- Are you open to learning and utilizing new tools and technologies?
ASSUMPTION: High Point Networks values candidates who are passionate about their work, committed to customer satisfaction, and eager to learn and grow within the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and emerging technologies
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with various marketing teams and stakeholders
- Maintaining a strong work-life balance while meeting project demands
ASSUMPTION: The Marketing Content Creator role at High Point Networks offers a challenging and rewarding work environment, with opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing agencies, High Point Networks focuses on customer-centric solutions and personalized approaches, which may require a more consultative mindset and a deeper understanding of client needs
- As an IT services and consulting company, High Point Networks works with a diverse range of clients, offering opportunities to gain experience in various industries and verticals
- Compared to in-house marketing roles, this position offers the opportunity to work with multiple clients and brands, providing a broader range of creative and strategic challenges
ASSUMPTION: The Marketing Content Creator role at High Point Networks offers a unique blend of agency-like versatility and in-house-like focus on client relationships and personalized solutions.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including social media campaigns, blog posts, and email marketing initiatives
- Creating visually appealing and engaging multimedia content for a client's website, showcasing their products and services
- Conducting keyword research and optimizing content for SEO to improve search visibility and drive organic traffic
ASSUMPTION: The Marketing Content Creator will have the opportunity to work on a wide range of projects, from strategic content planning to tactical content creation and optimization.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how does this role contribute to addressing them?
- How does High Point Networks support the professional growth and development of its marketing team members?
- What is the typical career path for a Marketing Content Creator at High Point Networks, and what opportunities exist for advancement?
- How does High Point Networks measure the success of its content marketing efforts, and how will my performance be evaluated in this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium between their professional and personal lives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your creativity, writing abilities, and marketing expertise
- Prepare a portfolio or examples of your previous content creation work, showcasing your versatility and creativity
- Prepare questions to ask the interviewers about the company's culture, growth opportunities, and expectations for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
