🔹 Job Title: Marketing Content Creator
🔹 Company: Southworth Development
🔹 Location: Boston, MA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🚀 Job Overview
Key aspects of this role include:
- Content Leadership: Lead content planning and execution across Southworth Clubs’ brand and club channels.
- Collaboration: Work closely with internal stakeholders and external creative talent to bring content to life.
- Storytelling: Craft compelling narratives that reflect the elevated lifestyle and community spirit of each club.
- Adaptability: Thrive in a fast-paced, collaborative environment and embrace change.
📋 Key Responsibilities
✅ Editorial & Social Planning:
- Own and manage the Southworth content calendar.
- Align content with marketing campaigns, events, and seasonal storytelling needs.
- Provide guidance and best practices to club-level social channels.
✅ Social Media Execution:
- Oversee posting schedules, asset delivery, and platform-specific best practices.
- Ensure all content aligns with the brand tone and performance expectations.
✅ Photography & Videography Support:
- Support the planning and sourcing of photography and video content across Southworth Clubs’ properties.
- Collaborate with marketing managers, club member communications specialists, and the Director of Digital to identify visual content needs.
- Coordinate content production with existing photographers and videographers, or source new partners as needed.
✅ Paid Media Campaigns:
- Collaborate with the Director of Digital and marketing managers to create performance-driven copy for paid campaigns across Google, Meta, and LinkedIn.
✅ Creative Direction Support:
- Work closely with the Director of Digital and club marketing managers to execute campaigns across websites, social platforms, and paid media.
✅ Platform & Campaign Collaboration:
- Work closely with the Director of Digital and club marketing managers to execute campaigns across websites, social platforms, and paid media.
✅ Club Coordination:
- Act as a content liaison, partnering with Southworth Clubs’ marketing managers and on-site member communications staff to capture and deploy club-specific content.
- Work closely with the marketing team copywriter to amplify written content such as blogs or emails across social channels.
✅ Asset Management:
- Work with the Corporate Project Manager and each club marketing communications manager to own, organize, tag, and maintain visual content libraries for all approved imagery and video files.
✅ Performance Awareness:
- Work with the Director of Digital to track engagement trends and make data-informed recommendations for content optimization.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Communications, or Creative Production.
Experience:
- 3-5 years in content creation, social media, or visual production roles.
- Experience in taking photography and videography, along with working with freelance photographers and videographers for production shoots.
- Strong copywriting skills to bring visual storytelling to life.
Required Skills:
- Demonstrated experience managing creative production and vendor relations.
- Familiarity with social scheduling tools, CMS platforms, and asset management systems.
- Experience in the golf, hospitality, or luxury lifestyle space is strongly preferred.
- Proficiency in Adobe Creative Suite, Canva, Loomly (or social postings platform experience), Video Editing platform experience, and Social Media Post Editing softwares.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year
Benefits:
- Medical, Physical Health, Mental Health, and Wellness benefits.
- Life Insurance.
- 401k matching.
- Paid Time Off.
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 2005
Headquarters: Boston, MA
Company Description:
Southworth Development is a lifestyle company that owns and operates a growing portfolio of premier private communities, each offering inspired environments and locations. Their dedication to hospitality and endless activities for the entire family ensures members experience a world at play like never before.
Company Specialties:
- Development
- Golf
- Real Estate
- Communities
- Resorts
- Marketing
- Management
- Consulting
- Construction
- Residential
- International Golf
📊 Role Analysis
Career Level: Mid-career (3-5 years of experience)
Reporting Structure: This role reports directly to the Director of Digital.
Work Arrangement: Hybrid (on-site visits as required)
Growth Opportunities:
- Learn and grow within an expanding portfolio of premier private communities.
- Collaborate with a dedicated team to elevate the experience for members, residents, guests, and fellow team members.
- Enjoy a wide array of benefits, engagement programs, unique perks, discounts, and a lot of fun!
🌍 Location & Work Environment
Office Type: Hybrid (on-site visits as required)
Office Location: Boston, MA
Geographic Context:
- Boston, MA, is known for its rich history, culture, and vibrant neighborhoods.
- The city offers a mix of urban and suburban living options, with easy access to outdoor activities, arts, and entertainment.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work.
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager.
4. Final interview with the Director of Digital.
Key Assessment Areas:
- Content creation and storytelling skills.
- Familiarity with visual storytelling, particularly in the golf, hospitality, or luxury lifestyle space.
- Ability to thrive in a fast-paced, collaborative environment.
- Proficiency with relevant tools and software.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your creativity and understanding of visual storytelling in your portfolio or examples.
- Prepare questions about the role, team, and company culture to demonstrate your interest.
ATS Keywords:
- Content creation
- Social media
- Visual production
- Photography
- Videography
- Copywriting
- Creative production
- Vendor relations
- Social scheduling tools
- CMS platforms
- Asset management
- Adobe Creative Suite
- Canva
- Video Editing
- Social Media Post Editing
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Loomly (or social postings platform experience)
- Video Editing platform experience
- Social Media Post Editing softwares
👔 Cultural Fit Considerations
Company Values:
- Celebrate Life, Elevated: Southworth Development strives to create exceptional experiences for members, residents, guests, and team members.
- Community: The company fosters a strong sense of belonging and connection within its communities.
- Hospitality: Southworth Development prioritizes exceptional service and warmth in all interactions.
Work Style:
- Collaborative: Teamwork is essential for creating compelling content and executing campaigns.
- Fast-paced: The role requires adaptability and quick decision-making in a dynamic environment.
- Creative: Innovation and unique ideas are valued in content creation and storytelling.
Self-Assessment Questions:
1. How do you align with Southworth Development's value of celebrating life, elevated?
2. Describe your experience working in a collaborative, fast-paced environment.
3. How do you approach creating visually engaging content that tells a story?
📈 Similar Roles Comparison
- Content Strategist: This role focuses more on content strategy and planning, while the Marketing Content Creator role emphasizes day-to-day content creation and execution.
- Social Media Manager: The Marketing Content Creator role requires a broader skill set, including photography, videography, and copywriting, whereas a Social Media Manager role may focus more on platform-specific strategies and community engagement.
- Creative Director: The Marketing Content Creator role reports to the Director of Digital, while a Creative Director role would oversee the creative vision for the entire organization.
📝 Sample Projects
1. Club Opening Campaign: Create a visually engaging content series to announce the opening of a new Southworth Club, showcasing its unique features and amenities.
2. Member Spotlight Series: Develop a content series highlighting Southworth Club members and their stories, fostering a sense of community and connection.
3. Seasonal Campaigns: Design and execute content campaigns that celebrate and promote seasonal events and activities at Southworth Clubs.
💡 Key Questions to Ask During Interview
1. How does this role fit into the overall marketing strategy for Southworth Development?
2. Can you describe the team structure and dynamics for this role?
3. What are the most significant challenges facing the marketing team currently, and how can this role help address them?
4. How does Southworth Development support the growth and development of its employees?
5. What are the key performance indicators (KPIs) for this role, and how will success be measured?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=148326&clientkey=5BDEB9CE4CD0BECEB8E6A59DF28E9192).
2. Tailor your resume and cover letter to highlight relevant skills and experiences.
3. Prepare a portfolio or examples showcasing your creativity and understanding of visual storytelling.
4. Prepare questions about the role, team, and company culture to demonstrate your interest.
5. Follow up with the hiring manager within one week of submitting your application, inquiring about the status and next steps in the interview process.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
