📌 Core Information
🔹 Job Title: Marketing Content Creator Germany
🔹 Company: Agicap
🔹 Location: Berlin, Germany
🔹 Job Type: Permanent - Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Independently creating high-quality content assets for the German market
- Adapting and localizing global content for the German audience
- Managing content updates and amplifying existing libraries
- Researching industry trends and competitor activities
- Measuring and analyzing content performance
ASSUMPTION: This role requires a strong background in financial journalism, corporate finance writing, or B2B SaaS content marketing, with a focus on creating valuable, impactful assets that resonate with the target audience.
📋 Key Responsibilities
✅ Independently produce high-quality content assets, including ebooks, surveys, blog posts, customer stories, landing pages, social media posts, email sequences, and other formats that support awareness, engagement, and conversion.
✅ Adapt and localize our global content for the German market (website, campaigns, assets), ensuring relevance and impact.
✅ Manage the process of updating, enriching, and amplifying existing content libraries for our German content (ebooks, surveys, testimonials, etc.).
✅ Research industry trends, customer needs, and competitor activities to identify opportunities for content reuse and improvement.
✅ Measure and analyze content performance to ensure that all content assets contribute measurably to business goals, including lead generation, pipeline growth, and sales conversion support.
✅ Stay up-to-date on best practices and innovations in content marketing.
ASSUMPTION: This role requires strong project management skills, the ability to juggle multiple priorities, and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: More than 5 years of experience in financial journalism, corporate finance/economics writing, or B2B SaaS content marketing.
Required Skills:
- Proven experience as a financial journalist, corporate finance/economics writer, or B2B SaaS content marketer with a strong portfolio of authored content.
- Strong interest in corporate finance and a desire to deepen knowledge in this field.
- Familiarity with SEO principles.
- Strategic thinker who can see the full funnel and ensure content serves multiple stages of the buyer journey.
- Collaborative team player with excellent communication skills, comfortable working across geographies and departments.
- Fluency in German and English. French is a plus.
Preferred Skills:
- Familiarity with tools such as Contentful, Asana, Hubspot, Looker, Figma, Slack.
ASSUMPTION: While managing freelance writers is not the primary focus of this role, some experience in this area may be beneficial.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market rates for similar roles in Berlin)
Benefits:
- Competitive salary and benefits package
- Flexible working hours and remote work options
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cash flow management solutions for SMEs and mid-market companies.
Company Size: Medium-sized company with 501-1,000 employees, offering a dynamic and international work environment.
Founded: Founded in Lyon, France in 2016, with a strong presence in Europe and expanding globally.
Company Description:
- Agicap enables SMEs and mid-market companies to strategically manage their cash flow, helping them stay on top of things, look ahead, and grow.
- The company offers an all-in-one tool for cash flow management, supporting businesses in their entrepreneurial goals.
- Agicap has raised significant funding, including a USD 100 million round in 2021 and an additional €45M with AVP in November 2024, demonstrating its strong market position and growth potential.
Company Specialties:
- Cash flow management solutions
- Liquidity planning for SMEs and mid-market companies
- Accounts payable and accounts receivable management
- Treasury management
Company Website: agicap.com
ASSUMPTION: Agicap's focus on cash flow management and growth opportunities makes it an attractive employer for professionals interested in the finance and tech industries.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and development within the content marketing team.
Reporting Structure: This role will report directly to the Marketing team and collaborate with various departments, including Sales and Product.
Work Arrangement: On-site position based in Berlin, with potential for remote work or hybrid arrangements.
Growth Opportunities:
- Expanding the content marketing team and taking on more responsibilities as the company grows.
- Developing expertise in corporate finance and cash flow management, becoming a thought leader in the industry.
- Exploring opportunities in other departments, such as Sales or Product, as the company expands its offerings.
ASSUMPTION: Agicap's rapid growth and expansion present numerous opportunities for career development and advancement within the company.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Berlin, with a focus on employee well-being and productivity.
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions.
- The city is home to a thriving tech industry, with numerous startups and established companies.
- Berlin's central location in Europe makes it an ideal hub for international business and travel.
Work Schedule: Standard working hours, with flexibility for remote work or hybrid arrangements.
ASSUMPTION: Berlin's dynamic and international work environment, along with its central location in Europe, makes it an attractive location for professionals in the tech and finance industries.
💼 Interview & Application Insights
Typical Process:
- First meeting with the Talent Acquisition team to discuss the role and assess cultural fit.
- A role play or case study with the respective department to evaluate the candidate's skills and approach to content creation.
- Final round with management (and sometimes C-level decision-maker) to discuss the candidate's fit within the team and the company's long-term goals.
Key Assessment Areas:
- Content creation skills and ability to adapt global content for the German market.
- Understanding of corporate finance and cash flow management concepts.
- Strategic thinking and ability to see the full funnel.
- Collaboration and communication skills, both within the team and across departments.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in financial journalism, corporate finance writing, or B2B SaaS content marketing.
- Include a portfolio of your best work, demonstrating your ability to create high-quality, impactful content.
- Be prepared to discuss your approach to content creation, research, and performance measurement during the interview process.
ATS Keywords: Financial journalism, corporate finance, economics, B2B SaaS, content marketing, content creation, SEO, project management, team collaboration, German language, English language, content strategy, trend analysis, content localization, performance measurement
ASSUMPTION: Agicap's interview process is designed to assess the candidate's skills, cultural fit, and long-term potential within the company.
🛠️ Tools & Technologies
- Contentful (CMS)
- Asana (project management)
- Hubspot (CRM and marketing automation)
- Looker (business intelligence)
- Figma (design)
- Slack (communication)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Transparency and collaboration
- Continuous learning and improvement
- Entrepreneurial mindset
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Focus on results and impact
Self-Assessment Questions:
- Do you have a strong interest in corporate finance and a desire to deepen your knowledge in this field?
- Are you comfortable working in a dynamic and fast-paced environment, collaborating with teams across departments and geographies?
- Do you have a strategic mindset and the ability to see the full funnel, ensuring that content serves multiple stages of the buyer journey?
ASSUMPTION: Agicap's company culture values transparency, collaboration, and a customer-centric approach, making it an attractive employer for professionals seeking a dynamic and international work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to a dynamic and growing company, with changing priorities and responsibilities
- Working with a diverse and international team, requiring strong communication and collaboration skills
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges are inherent to a dynamic and growing company, offering opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to other content marketing positions in the B2B SaaS industry, with a focus on creating high-quality, impactful content for the target audience.
- However, this role is unique in its focus on the German market and the requirement for fluency in German and English.
- Career paths in this role may include expanding the content marketing team, developing expertise in corporate finance, or exploring opportunities in other departments as the company grows.
ASSUMPTION: While this role shares similarities with other content marketing positions, its focus on the German market and requirement for language proficiency make it a unique opportunity for professionals interested in the finance and tech industries.
📝 Sample Projects
- Creating an ebook on cash flow management best practices for SMEs in Germany
- Researching and writing a blog series on industry trends and insights in corporate finance
- Adapting and localizing global content for the German market, ensuring relevance and impact for the target audience
ASSUMPTION: These sample projects demonstrate the range of content creation and localization tasks required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term goals and growth plans?
- What are the key priorities for the content marketing team in the first 30, 60, and 90 days?
- How does Agicap support the professional development and growth of its employees?
- What are the most challenging aspects of working in a dynamic and growing company like Agicap?
- How does Agicap foster a collaborative and inclusive work environment, given its international and multicultural team?
ASSUMPTION: These questions are designed to assess the candidate's fit within the team and the company's long-term goals, as well as their understanding of the role's responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in financial journalism, corporate finance writing, or B2B SaaS content marketing.
- Include a portfolio of your best work, demonstrating your ability to create high-quality, impactful content.
- Prepare for the interview process by researching Agicap's company culture, values, and products, as well as industry trends and best practices in content marketing.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
