📌 Core Information
🔹 Job Title: Marketing Content Development Specialist
🔹 Company: BASF SE
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing domestic marketing and product communication strategies in collaboration with the Crop Management team.
- Creating content, managing campaigns, and ensuring compliance with advertising guidelines.
- Working in a dynamic, international environment with a focus on agricultural products.
- Contributing to the success of BASF's Agricultural Solutions segment.
ASSUMPTION: This role requires a strong understanding of the agricultural sector and its specific marketing needs. The ideal candidate will have experience working with agricultural products or a related industry.
📋 Key Responsibilities
✅ Developing and implementing domestic marketing and product communication strategies in collaboration with the Crop Management team.
✅ Creating content for various marketing channels, including PR materials, campaign content, and localized content.
✅ Managing marketing and PR campaigns, ensuring they are on budget and meet BASF's advertising guidelines.
✅ Building and maintaining relationships with key stakeholders in the agricultural sector.
✅ Collaborating with cross-functional teams, including digital product management, project management, and compliance teams.
ASSUMPTION: This role requires strong communication, project management, and stakeholder engagement skills. The ideal candidate will be comfortable working in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: University degree in economics, communications, or a related field. An agricultural background is an advantage.
Experience: 2-5 years of experience in marketing communication, with a focus on agricultural products or a related industry.
Required Skills:
- Excellent communication skills in Hungarian and English.
- Strong project management skills.
- Proven ability to work independently and manage multiple projects simultaneously.
- Familiarity with the agricultural sector and its specific marketing needs.
- Experience working with cross-functional teams.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in additional languages, particularly German or French.
ASSUMPTION: Candidates with experience in the chemical industry or a related field may be at an advantage. However, BASF welcomes applications from candidates with relevant experience from other industries.
💰 Compensation & Benefits
Salary Range: The salary range for this position is €35,000 - €45,000 per year, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in Budapest.
Benefits:
- Competitive benefits package, including health insurance and pension plans.
- Flexible working hours and remote work options.
- Opportunities for professional development and growth within the BASF Group.
Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM - 4:30 PM).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: BASF is a global chemical company with a strong focus on sustainability and innovation. The Agricultural Solutions segment focuses on developing and marketing crop protection products and solutions.
Company Size: BASF is a large, multinational corporation with over 110,000 employees worldwide. This size offers numerous opportunities for career growth and development.
Founded: BASF was founded in 1865 and has since grown into one of the world's leading chemical companies.
Company Description:
- BASF creates chemistry for a sustainable future, combining economic success with environmental protection and social responsibility.
- The company's portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Nutrition & Care, Surface Technologies, and Agricultural Solutions.
- BASF generated sales of €65.3 billion in 2024 and has shares traded on the Frankfurt Stock Exchange (BAS) and the United States (BASFY).
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: www.basf.com
ASSUMPTION: BASF's focus on sustainability and innovation makes it an attractive employer for candidates interested in contributing to a more sustainable future.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing and communications department of BASF's Agricultural Solutions segment.
Reporting Structure: The Marketing Content Development Specialist will report directly to the Marketing Manager for Crop Management.
Work Arrangement: This is an on-site position based in Budapest, Hungary. However, BASF offers flexible working hours and remote work options for eligible employees.
Growth Opportunities:
- Progression to a senior marketing role within the Agricultural Solutions segment.
- Transition to a different segment or function within the BASF Group, given the company's diverse portfolio.
- International assignments or expatriate opportunities, given BASF's global presence.
ASSUMPTION: BASF's large size and diverse portfolio offer numerous growth opportunities for motivated and talented employees.
🌍 Location & Work Environment
Office Type: BASF's Budapest office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): The Budapest office is located in the city center, with easy access to public transportation and nearby amenities.
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of over 1.75 million people.
- The city is known for its rich history, cultural attractions, and vibrant nightlife.
- Budapest offers a high quality of life, with affordable housing, excellent healthcare, and a low cost of living compared to other European capitals.
Work Schedule: Standard working hours are Monday to Friday, 8:00 AM - 4:30 PM. However, BASF offers flexible working hours and remote work options for eligible employees.
ASSUMPTION: Budapest's affordable cost of living and high quality of life make it an attractive location for both local and international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BASF careers portal.
- Phone or video screening with the hiring manager or HR representative.
- On-site or virtual interview with the marketing manager and a member of the HR team.
- Final decision and job offer.
Key Assessment Areas:
- Communication skills and ability to work effectively with cross-functional teams.
- Understanding of the agricultural sector and its specific marketing needs.
- Project management skills and ability to manage multiple projects simultaneously.
- Cultural fit with BASF's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the agricultural sector and its specific marketing needs in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Follow up with the hiring manager or HR representative within one week after your interview to express your interest in the position.
ATS Keywords: Marketing communication, content development, campaign management, agricultural marketing, stakeholder engagement, project management, cross-functional teamwork, Hungarian language skills, English language skills
ASSUMPTION: BASF's application process is designed to assess candidates' skills and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with these tools is preferred but not required. BASF provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future.
- We combine economic success with environmental protection and social responsibility.
- We foster a culture of collaboration, innovation, and continuous learning.
Work Style:
- BASF values a dynamic, international work environment with a strong focus on teamwork and collaboration.
- The company encourages employees to take initiative, be proactive, and continuously develop their skills.
- BASF offers a flexible, family-friendly work environment with opportunities for remote work and flexible hours.
Self-Assessment Questions:
- Do you have a strong understanding of the agricultural sector and its specific marketing needs?
- Are you comfortable working in a dynamic, international environment with a focus on collaboration and teamwork?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with BASF's values and work style are more likely to succeed in the role and contribute to the company's success.
⚠️ Potential Challenges
- The role may require occasional travel to other BASF locations or agricultural events.
- The agricultural sector can be subject to market fluctuations and regulatory changes, which may impact the role's responsibilities and priorities.
- The role may require working with tight deadlines and managing multiple projects simultaneously, which can be challenging at times.
- Budapest's competitive job market may present challenges for candidates seeking to enter or advance in the marketing and communications field.
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Communications Specialist or Content Marketing Specialist role within the agricultural or chemical industry.
- However, this role has a specific focus on the agricultural sector and requires a strong understanding of its specific marketing needs.
- Career progression in this role may lead to senior marketing roles within the Agricultural Solutions segment or other segments within the BASF Group.
ASSUMPTION: Candidates with experience in related roles within the agricultural or chemical industry may find this role particularly appealing.
📝 Sample Projects
- Developing a marketing campaign for a new crop protection product, including content creation, campaign management, and stakeholder engagement.
- Localizing marketing materials for key agricultural markets, ensuring compliance with local regulations and advertising guidelines.
- Managing a PR crisis related to a product recall or regulatory change, ensuring effective communication with stakeholders and minimal impact on the company's reputation.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Content Development Specialist may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing and communications strategy for the Agricultural Solutions segment?
- What opportunities are there for professional development and growth within the BASF Group?
- How does BASF support work-life balance for its employees?
- What are the key challenges facing the Agricultural Solutions segment, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BASF careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Follow up with the hiring manager or HR representative within one week after your interview to express your interest in the position.
- If selected for the final round, be prepared to provide additional information or complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
