Marketing Content Director

📌 Core Information

🔹 Job Title: Marketing Content Director

🔹 Company: Adtalem Global Education

🔹 Location: Columbia, Maryland

🔹 Job Type: Full-time, Hybrid (3 office days, 2 remote days per week)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading creative strategy, content creation, and advertising development for Walden University
• Building brand campaigns that inspire action and architecting program activation
• Collaborating with agencies and internal teams to deliver creative and content across paid and owned channels
• Managing budgets, data reporting, and workflow processes in the Creative and Content Center of Excellence (COE)

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience working in a complex, matrix environment. The ideal candidate will be comfortable managing multiple projects simultaneously and working in a highly regulated environment.

📋 Key Responsibilities

✅ Immerse in target profiles, brand ideas/campaigns, and program details to drive creative strategy

✅ Partner with agencies to develop and shepherd brand campaign ideas for full-funnel creative needs

✅ Architect creative and content roadmaps for paid and owned channels

✅ Evaluate and drive creative storytelling with channel and platform best practices

✅ Create and review monthly and annual budgets

✅ Oversee owned channel creative for social, CRM, events, and direct mail

✅ Implement data and reporting for optimization, learning, and agile testing plans

✅ Collaborate with channel leads, institutional marketing teams, product teams, finance, and compliance

✅ Manage agency relationships, including budget management, day-to-day operations, scope, and contract oversight

✅ Establish and build productive and efficient processes for workflow and project management in the COE

ASSUMPTION: This role involves a high level of collaboration and stakeholder management. The ideal candidate will have excellent communication skills and be able to work effectively with people at all levels within the organization.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: At least 10+ years' experience leading brand or creative strategy

Required Skills:

• Understanding of market research and insights, as well as performance data reporting
• Experience leading the development and production of multi-channel paid media campaigns
• Proven knowledge of lead-generating marketing programs
• Ability to develop and manage a budget and understand financial implications of marketing programs
• Microsoft Office/TEAMs, project management platforms (Workfront, Monday), and various marketing programs
• Experience working in a complex or matrix environment
• Ability to work in a fast-paced, highly regulated environment
• Excellent project management skills
• Strong leadership and collaboration skills
• Ability to interface with people at all levels within the organization
• High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment
• Excellent written and verbal communication skills

Preferred Skills:

• Agency experience

ASSUMPTION: While a bachelor's degree is required, relevant work experience may be considered equivalent. Agency experience is strongly preferred but not strictly required.

💰 Compensation & Benefits

Salary Range: $97,253 - $175,761 (Based on experience and location)

Benefits:

• Health, dental, vision, life, and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

Working Hours: Full-time, 40 hours per week. Hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, the in-office schedule will transition to four days per week (Monday-Thursday).

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual pay will be adjusted based on job-related factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees. As a large organization, Adtalem offers diverse opportunities for growth and collaboration but may have more structured processes and hierarchies compared to smaller companies.

Founded: Adtalem Global Education was founded in 2008 through the merger of DeVry Inc. and Adtalem Educational Services Corporation.

Company Description:

• Adtalem Global Education (NYSE: ATGE) is a leading medical and healthcare education provider that partners with organizations in the healthcare industry to solve critical workforce talent needs
• The company expands access to education, certifications, and upskilling programs at scale, empowering a global population of learners to achieve their goals and make inspiring contributions to their communities
• Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University

Company Specialties:

• Medical and healthcare education
• Education administration programs
• Workforce talent solutions
• Global access to education

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem's focus on healthcare education and workforce talent solutions makes it an attractive option for candidates interested in making a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role, with the opportunity to grow and take on more responsibilities within the organization

Reporting Structure: This role reports directly to the Vice President, Creative and Content Center of Excellence and oversees a team of creatives and content strategists

Work Arrangement: Hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, the in-office schedule will transition to four days per week (Monday-Thursday)

Growth Opportunities:

• Potential to grow within the Creative and Content COE or explore other opportunities within Adtalem's portfolio of institutions
• Chance to mentor and develop junior team members, fostering a culture of growth and learning
• Opportunity to work on high-impact campaigns that drive brand awareness and enrollment for Walden University

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on more responsibilities, and make a meaningful impact on the organization.

🌍 Location & Work Environment

Office Type: Adtalem's headquarters is located in Chicago, Illinois, with additional offices in Downers Grove, Illinois, and other locations worldwide. The Columbia, Maryland office is a regional hub for the company's operations.

Office Location(s): 500 W Monroe St, Chicago, IL 60661, US; 3005 Highland Parkway, Downers Grove, IL 60515, US; 500 W Monroe St, Chicago, IL 60661, US; and other global locations

Geographic Context:

• Columbia, Maryland, is a suburban city located near Baltimore and Washington, D.C., offering a mix of urban and suburban living
• The area is known for its strong job market, high quality of life, and diverse cultural attractions
• Adtalem's hybrid work model allows employees to balance the benefits of working from home with the advantages of in-person collaboration and networking

Work Schedule: Full-time, 40 hours per week. Hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, the in-office schedule will transition to four days per week (Monday-Thursday).

ASSUMPTION: Adtalem's hybrid work model and diverse office locations provide employees with the flexibility to balance work and personal responsibilities while enjoying the benefits of in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Talent Acquisition Team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President, Creative and Content Center of Excellence
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of market research and insights, as well as performance data reporting
• Ability to lead the development and production of multi-channel paid media campaigns
• Proven knowledge of lead-generating marketing programs
• Candidates' ability to manage budgets, data reporting, and workflow processes
• Strong leadership, collaboration, and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand strategy, creative storytelling, and multi-channel campaign development
• Demonstrate your understanding of Adtalem's mission and how your skills and experience align with the company's goals

ATS Keywords: Brand strategy, creative storytelling, multi-channel campaign development, market research, performance data reporting, budget management, workflow processes, leadership, collaboration, communication

ASSUMPTION: Adtalem's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Being prepared and proactive in your application and interview process will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office/TEAMs
• Project management platforms (Workfront, Monday)
• Various marketing programs

ASSUMPTION: Familiarity with Microsoft Office/TEAMs and project management platforms is essential for this role. Experience with various marketing programs is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Inclusive
• Collaborative
• Innovative
• Accountable

Work Style:

• Collaborative and team-driven
• Highly creative and dynamic
• Fast-paced and highly regulated environment
• Focused on driving strong outcomes and increasing workforce preparedness

Self-Assessment Questions:

• How do your personal values align with Adtalem's company values?
• How do you approach collaboration and teamwork in a fast-paced, highly regulated environment?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Adtalem's company values and work style emphasize collaboration, innovation, and a student-centered approach. Candidates who share these values and are comfortable working in a fast-paced, highly regulated environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working in a highly regulated environment with strict compliance requirements
• Balancing the needs of various stakeholders, including internal teams, agency partners, and compliance teams
• Adapting to a hybrid work model and maintaining productivity in a remote work environment

ASSUMPTION: These challenges require strong project management skills, excellent communication, and the ability to work effectively in a fast-paced, highly regulated environment.

📈 Similar Roles Comparison

• This role is similar to other marketing director positions but focuses specifically on creative strategy, content creation, and advertising development for Walden University
• Unlike other marketing roles, this position requires a strong understanding of market research and performance data reporting, as well as experience leading the development and production of multi-channel paid media campaigns
• Career progression in this role may lead to opportunities within Adtalem's portfolio of institutions or other marketing leadership positions within the organization

ASSUMPTION: This role offers a unique opportunity to focus on creative strategy and content creation for a specific institution within a larger organization, providing a balance between specialization and broad exposure to marketing leadership.

📝 Sample Projects

• Developing and executing a multi-channel brand campaign for Walden University, including digital, social, CRM, events, and direct mail components
• Managing agency relationships and overseeing the production of creative assets for various marketing channels
• Implementing data and reporting for optimization, learning, and agile testing plans to improve campaign performance and drive enrollment

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong project management, leadership, and collaboration skills in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Creative and Content COE?
• How does this role fit into the broader marketing strategy for Walden University and Adtalem's portfolio of institutions?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does Adtalem support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does the hybrid work model support this?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success. It also provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by reviewing Adtalem's mission, values, and the job description
• If invited to an in-depth interview, research the company's portfolio of institutions and be prepared to discuss your understanding of their marketing strategies and how your skills and experience align with their goals
• Follow up with the Talent Acquisition Team after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.