📌 Core Information
🔹 Job Title: Marketing & Content Lead
🔹 Company: Supertech Group
🔹 Location: Dubai, United Arab Emirates (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Yes, fully remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for event ticketing and experience booking platforms.
- Creating engaging, on-brand content for various digital channels and platforms.
- Analyzing campaign performance and optimizing strategies based on metrics and insights.
- Collaborating cross-functionally to ensure consistent messaging across all touchpoints.
- Staying updated on industry trends and platform updates in the UAE entertainment and tourism sectors.
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on driving audience engagement and ticket sales.
📋 Key Responsibilities
✅ Lead the development and execution of end-to-end digital marketing strategies across social media, email, paid media, and messaging platforms.
✅ Drive the creation of engaging, on-brand content tailored for various platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, and VK.
✅ Analyze performance metrics and audience insights to optimize campaign impact and report results to internal stakeholders.
✅ Manage and grow our digital presence by building online communities and fostering brand engagement around events, experiences, and promotions.
✅ Collaborate cross-functionally with design, sales, product, and operations teams to ensure consistent and effective messaging across all touchpoints.
✅ Stay ahead of industry trends, platform updates, and competitive activity, particularly in the UAE entertainment and tourism sectors.
✅ Support influencer partnerships, brand collaborations, and community outreach campaigns that resonate with target audiences.
✅ Localize content and messaging for both international audiences in the UAE; Arabic and/or Russian fluency is a plus.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage projects from concept to execution in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum 3–4 years of experience in digital marketing and content leadership roles, ideally within the event ticketing, entertainment, or tourism sectors.
Required Skills:
- Strong written and visual content creation skills in English; fluency in Russian and/or Arabic is a strong advantage.
- Strong understanding of SEO and online content strategy.
- Proficiency with digital tools and ad platforms, including Meta Ads Manager, Google Ads, Google Analytics, VK Ads, and Yandex Ads.
- Demonstrated ability to work autonomously and lead projects from concept to execution in a fast-paced environment.
- A passion for live events, cultural experiences, and the tourism ecosystem of the UAE.
Preferred Skills:
- Experience with event ticketing platforms.
- Familiarity with the Saudi Arabian market.
ASSUMPTION: Candidates with experience in event ticketing or the Saudi Arabian market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: ATS estimates the salary range for this role to be AED 15,000 - 25,000 per month, based on industry standards for mid-level marketing roles in the UAE. Final salary will be determined based on experience and qualifications.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time position with flexible working hours. The role may require occasional work on weekends or evenings to support events.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 11-50 employees
Founded: 2012
Company Description:
- Supertech Group is a digital technology consultancy specializing in UX, usability, CX, and service design, web and mobile development, and KSA, UAE, and UK markets.
- The company focuses on creating simple products that people love to use through scientific usability, cognitive psychology, consumer behavior, and business intelligence analytics.
- Supertech Group offers a range of services, including user experience research, training, consulting, design, and development, as well as a startup accelerator program.
Company Specialties:
- User Experience
- Usability
- Ecommerce
- Web & Mobile App Design & Development
- Research
- Training
- Consulting
- Startup Accelerator
- Innovation Consulting
- Design Thinking
- Digital Strategy
- Product Strategy
- Service Design
- Customer Experience
Company Website: uxbert.com
ASSUMPTION: Supertech Group's focus on user experience and digital innovation may lead to a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including design, sales, product, and operations.
Work Arrangement: Fully remote, with the option to work from the Dubai Design District office when needed.
Growth Opportunities:
- Potential to lead and mentor junior team members as the company grows.
- Opportunities to expand skills and knowledge in event ticketing and the Saudi Arabian market.
- Possibility to take on additional responsibilities and advance to a senior role.
ASSUMPTION: As a mid-level role in a growing company, this position offers opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The company has offices in Riyadh, Dubai, and London, but this role is fully remote.
Office Location(s): Dubai Design District, Dubai, United Arab Emirates
Geographic Context:
- The United Arab Emirates is a multicultural country with a thriving entertainment and tourism industry.
- Dubai, in particular, is a hub for events, attractions, and experiences, making it an ideal location for this role.
- The UAE offers a competitive job market with opportunities for professional growth and development.
Work Schedule: Full-time position with flexible working hours. The role may require occasional work on weekends or evenings to support events.
ASSUMPTION: The fully remote nature of this role may offer a better work-life balance, while occasional event support may require flexibility in working hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Head of Marketing
- Final interview with the CEO
- Background check and offer
Key Assessment Areas:
- Digital marketing and content creation skills
- Understanding of the UAE entertainment and tourism sectors
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the UAE entertainment and tourism sectors in your application materials.
- Prepare examples of your digital marketing campaigns and content creation efforts to discuss during the interview.
- Research Supertech Group's company culture and values to demonstrate your fit for the role.
ATS Keywords: Digital Marketing, Content Creation, Social Media Management, SEO, Audience Engagement, Campaign Analysis, Collaboration, Influencer Partnerships, Community Outreach, Fluency in Arabic, Fluency in Russian, Proficiency in Digital Tools, Event Promotion, Cultural Experiences, Tourism Marketing, Brand Visibility
ASSUMPTION: Applicants should focus on demonstrating their digital marketing and content creation skills, as well as their understanding of the UAE entertainment and tourism sectors, during the application and interview process.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Google Analytics
- VK Ads
- Yandex Ads
- Social media platforms (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, VK)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with the potential for additional tools to be used based on the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Results-oriented
- Creative and analytical
- Collaborative and cross-functional
- Adaptable and flexible
Self-Assessment Questions:
- How do you incorporate customer feedback into your digital marketing strategies?
- Can you describe a time when you had to adapt your content strategy based on platform updates or trends?
- How do you balance creativity and data-driven decision-making in your marketing approach?
ASSUMPTION: Applicants should consider how their work style and values align with Supertech Group's company culture and values when applying for this role.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Keeping up with the fast-paced nature of the entertainment and tourism industries
- Adapting to a fully remote work environment, if not already experienced
- Occasional work on weekends or evenings to support events
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work flexible hours to support event promotions and campaigns.
📈 Similar Roles Comparison
- This role is unique in its focus on event ticketing and experience booking platforms within the UAE entertainment and tourism sectors.
- Compared to other marketing roles, this position requires a strong understanding of the local market and cultural nuances.
- Career progression may involve moving into a senior marketing role or specializing in event ticketing and experience booking platforms.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions when applying.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a major event in the UAE
- Creating localized content for international audiences in the UAE, with a focus on Arabic and Russian-speaking customers
- Analyzing campaign performance and optimizing strategies based on metrics and insights to maximize ticket sales
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to event ticketing and experience booking platforms within the UAE entertainment and tourism sectors?
- How does the company support the growth and development of its marketing team members?
- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams within the company?
ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the company's approach to digital marketing and event ticketing within the UAE entertainment and tourism sectors.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing and content creation efforts within the UAE entertainment and tourism sectors.
- Prepare examples of your digital marketing campaigns and content creation efforts to discuss during the interview.
- Research Supertech Group's company culture and values to demonstrate your fit for the role.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
