Marketing Content Lead

📌 Core Information

🔹 Job Title: Marketing Content Lead

🔹 Company: COLTS MANUFACTURING COMPANY LLC

🔹 Location: West Hartford, Connecticut

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing Colt's content strategy
• Managing and updating the content calendar
• Creating and overseeing content, including coordinating photography and videography
• Monitoring and testing different content formats and distribution channels
• Collaborating with internal teams and external organizations to enhance marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Coordinate with external marketing agencies as needed

✅ Organize and manage the asset library for internal and external use

✅ Lead the development and implementation of Colt’s content strategy

✅ Manage and update the content calendar

✅ Create and oversee content, including coordinating photography and videography

✅ Monitor and test different content formats and distribution channels for optimal performance

✅ Stay current with industry trends and customer needs to refine content strategies

✅ Facilitate customer service inquiries via social media channels

✅ Update web content in collaboration with digital marketing, product marketing, and creative teams

✅ Analyze performance metrics to ensure marketing content effectiveness

✅ Develop internal marketing materials for Colt

✅ Create external marketing materials, such as catalogs and spec sheets

✅ Build and maintain relationships with internal teams and external organizations to enhance marketing effort

✅ Collaborate with Sales and Customer Service to ensure alignment with the company’s branding strategy

✅ Represent Colt at corporate events, trade shows, and conferences as needed

✅ Identify opportunities for improvement within the marketing department and make recommendations

✅ Keep up with industry knowledge through education and trade publications

✅ Assist management with various marketing projects and additional duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, creative work, and project management, requiring a versatile skill set.

🎯 Required Qualifications

Education: BA/BS Degree in Business or Marketing, or equivalent experience

Experience: Minimum of 5 years of experience in marketing, preferably within the sporting goods industry

Required Skills:

• Exceptional communication, organizational, and decision-making skills
• Proficiency in Microsoft Office
• Ability to create and maintain a cohesive brand voice across various channels
• Strong sense of taste and understanding of crafting compelling content
• Ability to manage multiple projects simultaneously with meticulous attention to detail and accuracy

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their content creation skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $65,000.00 - $80,000.00 Salary/year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Colt products

Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is based on industry standards for a marketing content lead role in the sporting goods industry in the West Hartford, Connecticut area.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 501-1,000 employees

Founded: 1836

Company Description:

• Colt's Manufacturing Company has been an American pioneer of the firearms industry since 1836
• Implements mass production techniques and designs for parts interchangeability
• Supplies civilian, military, and law enforcement customers in the U.S.A. and abroad

Company Specialties:

• Firearms manufacturing
• Marketing and branding
• Product development

Company Website: http://www.colt.com

ASSUMPTION: Colt's Manufacturing Company is a well-established and respected brand in the firearms industry, with a long history of innovation and quality craftsmanship.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expanding industry knowledge and expertise in firearms marketing
• Developing leadership and team management skills

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a manufacturing facility on-site

Office Location(s): 545 New Park Avenue, West Hartford, CT 06110, US

Geographic Context:

• West Hartford is a suburban town located near Hartford, Connecticut
• The area offers a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
• Colt's Manufacturing Company is located in a historic building with modern office and manufacturing spaces

Work Schedule: Standard business hours with occasional overtime or weekend work for events and trade shows

ASSUMPTION: The work environment at Colt's Manufacturing Company is professional and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager and a team member
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy development
• Project management and organizational skills
• Communication and collaboration abilities
• Industry knowledge and firearms marketing experience

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Colt's brand and marketing goals
• Prepare a portfolio showcasing your content creation skills and marketing campaigns
• Research Colt's Manufacturing Company and the firearms industry to show your enthusiasm and knowledge

ATS Keywords: Marketing Content Lead, Marketing Strategy, Content Creation, Project Management, Brand Voice, Firearms Marketing, Sporting Goods Industry

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position and the company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS)
• Social media platforms (Facebook, Instagram, Twitter)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Quality and craftsmanship
• Customer focus and satisfaction

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about firearms and the sporting goods industry?
• Can you effectively manage multiple projects and prioritize tasks to meet deadlines?

ASSUMPTION: Colt's Manufacturing Company values employees who are innovative, customer-focused, and committed to continuous improvement.

⚠️ Potential Challenges

• Working in a heavily regulated industry (firearms manufacturing)
• Managing a diverse range of marketing projects and initiatives
• Balancing creative and analytical aspects of the role
• Adapting to a fast-paced and evolving work environment

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the firearms marketing industry.

📈 Similar Roles Comparison

• Marketing Content Manager (similar role with more strategic focus and team management responsibilities)
• Marketing Specialist (similar role with less strategic focus and more tactical execution)
• Brand Manager (similar role with a broader focus on brand strategy and product marketing)

ASSUMPTION: This role is similar to other marketing content positions but may require more industry-specific knowledge and adaptability.

📝 Sample Projects

• Developing and implementing a comprehensive content strategy for a new product launch
• Creating and managing a content calendar for a major trade show or event
• Collaborating with cross-functional teams to create marketing materials for a new marketing campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Content Lead may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for Colt's Manufacturing Company?
• What opportunities are there for professional growth and development within the marketing department?
• How does Colt's Manufacturing Company support work-life balance for its employees?
• What are the most challenging aspects of working in the firearms marketing industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
• Prepare a portfolio showcasing your content creation skills and marketing campaigns
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.