Marketing Content Manager

📌 Core Information

🔹 Job Title: Marketing Content Manager

🔹 Company: Spectrum Solutions

🔹 Location: Draper, Utah

🔹 Job Type: On-site

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and managing content for various channels to support marketing initiatives
• Collaborating with sales and Key Opinion Leaders (KOLs) to ensure consistent messaging
• Developing sales enablement tools and thought leadership materials
• Planning and executing events and trade shows
• Monitoring content performance and making data-driven decisions

ASSUMPTION: This role requires a strong understanding of healthcare industry terminology and B2B marketing. The ideal candidate will have experience in content creation and management, as well as a strategic mindset with creative execution skills.

📋 Key Responsibilities

✅ Create, edit, and manage content for various channels, including the website, email campaigns, brochures, social media, and trade show materials

✅ Tailor content to resonate with professionals in the medical, dental, and clinical markets

✅ Develop sales enablement tools and thought leadership materials, such as whitepapers, case studies, and product education pieces

✅ Serve as a liaison between the sales team and marketing department to prioritize and direct incoming marketing requests

✅ Ensure that sales collateral aligns with brand messaging and market objectives

✅ Support and manage KOL initiatives, including content collaboration and campaign execution

✅ Assist in planning and executing trade shows, conferences, webinars, and other industry events

✅ Uphold and evolve the brand voice and tone across all marketing communications

✅ Maintain message consistency across product lines and audience segments

✅ Monitor content performance and engagement metrics, and recommend adjustments based on insights and analytics

✅ Stay informed on industry trends, competitor content, and marketing best practices

ASSUMPTION: This role requires strong organizational and communication skills, as well as the ability to balance multiple projects and tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: 3-5 years of experience in a content or marketing role, ideally within the healthcare, biotech, or pharmaceutical industry

Required Skills:

• Proven ability to write and edit technical content for professional audiences
• Experience working with cross-functional teams and managing multiple priorities
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Mailchimp)
• Excellent organizational and communication skills

Preferred Skills:

• Experience coordinating events or trade shows

ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Content Manager with 3-5 years of experience in the healthcare industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Spectrum Solutions is a leading provider of diagnostic testing, medical kit development and manufacturing, and pharmaceutical compounding services. They operate in the medical equipment manufacturing industry.

Company Size: Spectrum Solutions has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Spectrum Solutions was founded in 2006 and has since grown to become a leading innovator in diagnostics and pharmaceutical services.

Company Description:

• Spectrum Solutions brings innovation to life by offering stand-alone and fully integrated capabilities that accelerate product development, advance molecular diagnostics, and modernize clinical & DTC testing applications.
• The company specializes in research commercialization, biosample collection, saliva diagnostics, gene expression, testing kit development, personalized health & wellness, medical device ideation, and more.
• Spectrum Solutions is committed to delivering high-quality, innovative healthcare solutions across medical, dental, and clinical industries.

Company Specialties:

• Research Commercialization
• Biosample Collection
• Saliva Diagnostics
• Gene Expression
• Testing Kit Development
• Personalized Health & Wellness
• Medical Device Ideation
• Medical Device Contract Manufacturing
• IVD
• Companion Diagnostics CDx
• Laboratory Medicine
• Clinical Pathology
• Clinical Kitting
• Specialized Test Kit Development
• Molecular Diagnostics
• Functional Medicine
• Saliva Liquid Biopsy
• At Home Testing
• Genomics
• Proteomics
• Genetics
• RNA
• DNA
• miRNA
• Direct-to-Consumer Testing
• Healthcare at Home
• Diagnostics as a Service
• Autoimmune
• Clinical Study
• Immunology
• DX to RX
• Laboratory Medicine
• Molecular Testing
• Analyte Preservation
• Compounding Pharmacy
• Product Development

Company Website: spectrumsolution.com

ASSUMPTION: Spectrum Solutions is a growing, mission-driven company that offers opportunities for professional growth and the chance to make a measurable impact on healthcare delivery.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Content Manager will report directly to the Marketing Director and collaborate with various departments, including sales and product development.

Work Arrangement: This is an on-site position, with the possibility of flexible hours based on business needs.

Growth Opportunities:

• Advancement within the marketing department, such as a Senior Content Manager or Marketing Manager role
• Expansion into other areas of the business, such as product development or sales
• Professional development opportunities, including training and workshops

ASSUMPTION: The Marketing Content Manager role is a critical position within the marketing department, offering opportunities for growth and collaboration with various teams within the company.

🌍 Location & Work Environment

Office Type: Spectrum Solutions' headquarters is located in Draper, Utah, with a modern and collaborative work environment.

Office Location(s): 12278 Lonepeak Pkwy, 106, Draper, Utah 84020, US

Geographic Context:

• Draper, Utah, is a suburb of Salt Lake City, offering a high quality of life with easy access to outdoor recreation, cultural attractions, and a thriving job market.
• The area is known for its diverse industries, including healthcare, technology, and manufacturing.
• Utah has a business-friendly environment, with a strong economy and a focus on innovation and entrepreneurship.

Work Schedule: The Marketing Content Manager will work a full-time schedule, with the possibility of flexible hours based on business needs.

ASSUMPTION: The work environment at Spectrum Solutions is collaborative and mission-driven, with a focus on innovation and growth within the healthcare industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Director
• Final interview with key stakeholders within the marketing department
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of healthcare industry terminology and B2B marketing
• Ability to manage multiple projects and tight deadlines
• Collaboration and communication skills
• Strategic mindset and creative execution skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and editing work, demonstrating your ability to create compelling content for professional audiences
• Demonstrate your understanding of the healthcare industry and Spectrum Solutions' mission and values

ATS Keywords: Content creation, content management, strategic communication, sales enablement, event coordination, brand messaging, analytics, team collaboration, technical writing, marketing automation, project management, healthcare terminology, B2B marketing, attention to detail, creative execution, proactive mindset, organizational skills

ASSUMPTION: The application process at Spectrum Solutions is designed to assess the candidate's skills, experience, and cultural fit for the Marketing Content Manager role within the marketing department.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., HubSpot, Mailchimp)
• Content management systems (e.g., WordPress, Drupal)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The Marketing Content Manager will be expected to have experience with relevant tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Quality
• Integrity
• Customer Focus

Work Style:

• Proactive and strategic mindset
• Strong attention to detail and commitment to quality
• Ability to work independently and in a team environment
• Adaptability and willingness to learn
• Focus on continuous improvement and growth

Self-Assessment Questions:

• How do you align with Spectrum Solutions' company values, particularly innovation and collaboration?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you approach continuous learning and adaptation to new tools and technologies?

ASSUMPTION: Spectrum Solutions values candidates who are proactive, strategic, and committed to delivering high-quality, innovative healthcare solutions. The ideal candidate will be a strong cultural fit within the marketing department and the company as a whole.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Balancing the needs of various stakeholders, including sales, marketing, and product development teams
• Staying up-to-date with industry trends, competitor content, and marketing best practices
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The Marketing Content Manager role presents unique challenges and opportunities for growth and development within the marketing department and the company as a whole.

📈 Similar Roles Comparison

• This role differs from a Content Strategist in its focus on content creation and management, rather than strategic planning and direction
• Compared to a Marketing Manager, this role has a more narrow focus on content, rather than overseeing all aspects of marketing
• Career paths for this role may include advancement within the marketing department, such as a Senior Content Manager or Marketing Manager role, or expansion into other areas of the business, such as product development or sales

ASSUMPTION: The Marketing Content Manager role is a unique and specialized position within the marketing department, offering opportunities for growth and collaboration with various teams within the company.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including website content, email campaigns, and social media posts
• Creating a series of thought leadership articles on emerging trends in molecular diagnostics, tailored to professional audiences in the medical, dental, and clinical markets
• Managing a team of freelance writers to create a library of sales enablement tools, such as whitepapers, case studies, and product education pieces

ASSUMPTION: The Marketing Content Manager will be responsible for a wide range of projects, requiring strong organizational and communication skills, as well as the ability to balance multiple priorities and tight deadlines.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing department collaborate with other departments, such as sales and product development?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Spectrum Solutions support work-life balance for its employees?

ASSUMPTION: The interview process for the Marketing Content Manager role is designed to assess the candidate's skills, experience, and cultural fit, as well as provide insight into the role's responsibilities, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and editing work, demonstrating your ability to create compelling content for professional audiences
• Prepare for your interview by researching Spectrum Solutions' mission, values, and industry trends
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.