Marketing Content Manager

📌 Core Information

🔹 Job Title: Marketing Content Manager

🔹 Company: AccorCorpo

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing high-end marketing content strategies
• Crafting compelling content that reflects the brand's luxury identity
• Collaborating with cross-functional teams and external partners
• Conducting market research to inform content direction

ASSUMPTION: This role requires a strong understanding of luxury branding and experience working with high-end clients or products.

📋 Key Responsibilities

✅ Develop a comprehensive content strategy for B2C and B2B that aligns with the brand's goals and resonates with Orient Express guests and prospects.

✅ Collaborate with internal teams to develop storytelling initiatives around product experience and cross-communicate across platforms and channels.

✅ Work with brand team and agency partners to drive high-quality visual and written content for digital platforms, print materials, press releases, and other channels that convey our luxury brand message.

✅ Map customer journey to ensure customer touchpoints are elevated to match Orient Express luxury service principles.

✅ Develop engaging educational selling tools and webinar content for internal sales teams, Guest Care Center B2B trade and MICE partners and prospects.

✅ Collaborate with external partners such as luxury brands, influencers, and media to develop co-branded content that amplifies our reach.

✅ Plan and execute storytelling initiatives for new product launches, high-profile events, and unique yacht itineraries.

✅ Conduct market and audience research to inform the brand's content direction and ensure it remains fresh, relevant, and engaging to elite travelers.

✅ Maintain brand consistency across all communications and ensure that all marketing materials reflect our sophisticated identity.

✅ Maintain content calendar, assets, and timelines.

✅ Assist with marketing budget and planning.

ASSUMPTION: This role requires strong project management skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience: 3+ years of experience in a content-focused marketing role, ideally within luxury cruise brands, travel, or hospitality.

Required Skills:

• Exceptional writing and storytelling skills, with the ability to tailor content to affluent audiences
• Strong understanding of luxury branding and experience working with high-end clients or products
• Creative mindset with experience in developing engaging content across multiple platforms
• Ability to manage projects from concept to completion, ensuring deadlines are met
• Familiarity with content management systems and CRM tools
• Knowledge of the luxury travel landscape is a plus

Preferred Skills:

• Languages: English and French is a plus

ASSUMPTION: Candidates with experience in luxury branding and a strong portfolio of high-end content will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-level marketing roles in Paris)

Benefits:

• Competitive benefits package
• Opportunities for career growth within the Accor group
• possibility to work in a luxurious and iconic brand environment

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury travel and cruises

Company Size: 10,001+ employees. This means a large, established organization with many opportunities for career growth and diverse teams.

Founded: AccorCorpo was founded in 1967, with the Orient Express brand dating back to 1883. The company has a rich history and extensive experience in the luxury hospitality industry.

Company Description:

• AccorCorpo is a global hospitality company that owns, operates, and franchises hotels, resorts, and vacation properties
• The company's portfolio includes luxury brands such as Fairmont, Sofitel, and Raffles, as well as mid-scale and economy brands
• AccorCorpo is committed to sustainable development and responsible business practices

Company Specialties:

• Hotel and resort management
• Luxury hospitality
• Sustainable tourism

Company Website: https://www.fairmont.com

ASSUMPTION: AccorCorpo's extensive experience in the luxury hospitality industry makes it an attractive employer for candidates seeking a career in this field.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth within the marketing department and the broader Accor group.

Reporting Structure: This role reports directly to the Marketing Director for Orient Express.

Work Arrangement: On-site, with the possibility of flexible hours based on business needs.

Growth Opportunities:

• Progression to a senior marketing role within the Orient Express brand
• Opportunities to work on high-profile projects and events
• Potential to expand responsibilities based on performance and business needs

ASSUMPTION: This role offers strong potential for career growth within the Accor group, given the company's extensive portfolio of luxury brands and global presence.

🌍 Location & Work Environment

Office Type: Upscale, luxurious office environment reflecting the brand's identity

Office Location(s): 82 rue Henri Farman, Paris, France

Geographic Context:

• Paris is a major global city with a vibrant cultural scene and a thriving luxury market
• The office is located in the western suburbs of Paris, with easy access to public transportation
• Paris offers a high quality of life, with numerous cultural attractions, restaurants, and shopping opportunities

Work Schedule: Full-time, with flexible hours based on business needs

ASSUMPTION: The luxurious office environment and central location in Paris make this an attractive work environment for candidates seeking a high-end, city-based role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Director for Orient Express
• Final interview with senior leadership

Key Assessment Areas:

• Writing and storytelling skills
• Understanding of luxury branding
• Project management skills
• Cultural fit with the Accor group and Orient Express brand

Application Tips:

• Highlight your experience with luxury brands and high-end content creation
• Include examples of your writing and storytelling skills in your resume or cover letter
• Tailor your application to demonstrate your understanding of the Orient Express brand and its unique identity

ATS Keywords: Luxury marketing, content strategy, storytelling, high-end branding, project management, luxury travel, affluent audiences

ASSUMPTION: Given the competitive nature of the luxury hospitality industry, candidates should expect a thorough interview process that focuses on their skills and cultural fit with the company.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, Sitecore)
• CRM tools (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should have experience with relevant content management, CRM, and project management tools, as well as proficiency in design and content creation software.

👔 Cultural Fit Considerations

Company Values:

• Exclusivity
• Elegance
• Attention to detail
• Craftsmanship
• Personalized service

Work Style:

• Collaborative
• Creative
• Results-driven
• Attention to detail
• Adaptable

Self-Assessment Questions:

• Do you have a strong understanding of luxury branding and experience working with high-end clients or products?
• Are you able to tailor content to affluent audiences and create engaging, high-end marketing materials?
• Do you thrive in a collaborative, creative work environment and have strong project management skills?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to create high-end content that reflects the brand's identity.

⚠️ Potential Challenges

• Working in a fast-paced, high-pressure environment with tight deadlines
• Managing multiple projects simultaneously and prioritizing tasks effectively
• Adapting to changing market conditions and implementing effective strategies accordingly
• Maintaining brand consistency across all communications and channels

ASSUMPTION: Candidates should be prepared to work in a dynamic, fast-paced environment and have strong project management and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Luxury Marketing Manager or High-end Content Strategist, but with a focus on the unique identity and heritage of the Orient Express brand
• Unlike other luxury hospitality roles, this position requires a strong understanding of the luxury cruise market and its unique challenges and opportunities
• Career progression in this role could lead to senior marketing roles within the Orient Express brand or other luxury brands within the Accor group

ASSUMPTION: Candidates should research similar roles within the luxury hospitality industry and consider how their skills and experience align with the unique requirements of this position.

📝 Sample Projects

• Developing a comprehensive content strategy for the launch of a new Orient Express yacht itinerary
• Creating high-end marketing materials for a luxury brand partnership event
• Producing a series of educational webinars for internal sales teams and external B2B partners

ASSUMPTION: Candidates should be prepared to provide examples of their experience with high-end content creation and marketing strategy development.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for the Orient Express brand and how this role contributes to its success?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company collaborate with external partners, such as luxury brands and influencers, to create co-branded content?
• What is the company's approach to maintaining brand consistency across all communications and channels?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the brand's unique identity and marketing challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your experience with luxury brands and high-end content creation
• Prepare examples of your writing and storytelling skills to showcase during the interview process
• Research the Orient Express brand and its unique identity to demonstrate your understanding of the role and the company
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.