Marketing Content Manager

📌 Core Information

🔹 Job Title: Marketing Content Manager

🔹 Company: Acuity Inc.

🔹 Location: Brossard, Quebec, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer marketing action plans and campaigns
• Creating, editing, and optimizing content for various formats and platforms
• Ensuring brand identity and narrative coherence across all communication channels
• Collaborating with cross-functional teams and external service providers
• Analyzing content performance and refining strategies based on insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement customer marketing action plans and campaigns to support sales objectives

✅ Create, edit, and optimize content for various formats, including articles, case studies, social media posts, email campaigns, and sales collateral

✅ Ensure brand identity is maintained through strong messaging, storytelling, and visual consistency across all content and all customer touchpoints

✅ Maintain and manage editorial calendars, ensuring alignment with business priorities and cross-functional teams, as well as coordinate communication initiatives with external service providers

✅ Adapt and distribute content effectively across digital channels, including websites, social media, email, and internal platforms

✅ Work closely with sales, marketing, and customer support teams to create content that meets customer needs and business objectives

✅ Ensure content aligns with brand guidelines, tone, and messaging consistency across all platforms

✅ Track key performance metrics, gather insights, and refine content strategies based on engagement and effectiveness

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, public relations, or a related field

Experience: 5+ years of experience in a similar communications role

Required Skills:

• Excellent writing skills in English (priority) and French
• Strong listening and communication skills
• Ability to provide advice to internal clients and management
• Ability to articulate complex subject matter in a straightforward, concise, and easily digestible manner for various audiences
• Ability to juggle multiple projects while being flexible to accommodate shifting priorities
• Initiative and team spirit, at ease in a remote working environment
• Sense of organization and priorities, rigor, and attention to detail
• B2B experience in the technology sector an asset

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with marketing automation tools
• Knowledge of SEO best practices

ASSUMPTION: The ideal candidate will have a proven track record in content creation, project management, and creative direction, with a strong understanding of the B2B technology sector.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 CAD per year (Based on industry standards for a mid-senior level marketing role in the Montreal area)

Benefits:

• Extensive benefits, including annual performance bonus, group insurance, and retirement plan
• 5 floating days and 3 weeks' vacation (prorated) from year one
• Reward programs
• LEED-Certified building
• Foosball and ping-pong tables
• Situated near quartier Dix30
• On-site gym
• Daily fresh fruit
• Hot and cold beverages stations
• Accessible transportation services including OPUS card reader onsite
• Deep frozen meal prepared by culinary chefs
• Rewards program

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Montreal area. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Acuity Inc. operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on lighting fixtures, lighting controls, and building automation solutions.

Company Size: Acuity Inc. has 10,001+ employees, making it a large enterprise. This size offers a wide range of career opportunities and resources but may have a more structured and hierarchical work environment.

Founded: Acuity Inc. was founded in 1963, with the Distech Controls division established in 1995. This history provides the company with a strong foundation and extensive experience in the industry.

Company Description:

• Acuity Inc. is a market-leading industrial technology company that uses technology to solve problems in spaces, light, and more things to come.
• The company operates through two business segments: Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS).
• Acuity Inc. focuses on customer outcomes and drives growth and productivity to increase market share and deliver superior returns.
• The company is based in Atlanta, Georgia, with operations across North America, Europe, and Asia, and is powered by approximately 13,000 dedicated and talented associates.

Company Specialties:

• Lighting Fixtures
• Lighting Controls
• Lighting Solutions
• Technology
• IoT
• Smart Buildings
• Internet of Things
• Industry Solutions
• LED Lighting
• Building Automation

Company Website: acuityinc.com

ASSUMPTION: Acuity Inc. is a well-established company with a strong reputation in the industry, offering a wide range of career opportunities and resources for employees.

📊 Role Analysis

Career Level: The Marketing Content Manager role is a mid-senior level position, requiring a significant amount of experience and expertise in content creation, project management, and creative direction.

Reporting Structure: This role reports directly to the Vice President, Global Customer Marketing & Communications. The role may oversee junior content creators or coordinators, depending on the organization's structure.

Work Arrangement: This role is on-site, with the possibility of occasional remote work. The work arrangement may be subject to change based on the company's policies and the employee's needs.

Growth Opportunities:

• Progression to a senior or director-level role within the marketing department
• Transition to a related role within the broader Acuity Inc. organization
• Expansion of responsibilities to include team leadership or management

ASSUMPTION: The Marketing Content Manager role offers significant opportunities for career growth and development within the marketing department and the broader Acuity Inc. organization.

🌍 Location & Work Environment

Office Type: The Brossard office is a modern, LEED-Certified building designed to promote employee well-being and productivity. The office features indoor and outdoor bistro areas, lounges, coffee stations, and a fully equipped gym.

Office Location(s): The Marketing Content Manager role is based in Brossard, Quebec, Canada, with the possibility of occasional remote work.

Geographic Context:

• The South Shore of Montreal is a densely populated region with a diverse range of industries and a significant French-speaking population.
• Brossard is a suburban city located approximately 15 kilometers southeast of downtown Montreal, offering easy access to the city's amenities and attractions.
• The region is well-served by public transportation, with the Brossard-Pantheres metro station located nearby.

Work Schedule: The standard work schedule for this role is Monday to Friday, 8:30 AM to 5:00 PM, with a 30-minute lunch break. The work schedule may be subject to change based on the company's policies and the employee's needs.

ASSUMPTION: The Brossard office offers a modern, comfortable work environment designed to promote employee well-being and productivity. The location provides easy access to the amenities and attractions of the South Shore of Montreal and downtown Montreal.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews with the hiring manager and relevant team members
• Final interview with the Vice President, Global Customer Marketing & Communications
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Content creation and management skills
• Project management and organizational skills
• Creative direction and storytelling abilities
• Communication and collaboration skills
• Adaptability and flexibility in a dynamic work environment
• Alignment with Acuity Inc.'s company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content creation, project management, and creative direction experience
• Demonstrate your understanding of the B2B technology sector and Acuity Inc.'s business
• Prepare for behavioral and skills-based interview questions, focusing on your problem-solving abilities, adaptability, and communication skills
• Research Acuity Inc.'s company culture and values to ensure a strong fit

ATS Keywords: Marketing, Content, Manager, Strategy, Planning, Creation, Editing, Optimization, Brand, Storytelling, Collaboration, Project Management, Performance Analysis, B2B, Technology, French, English

ASSUMPTION: The application process for the Marketing Content Manager role at Acuity Inc. is designed to assess the candidate's skills, experience, and cultural fit for the position. The process may vary based on the specific needs of the role and the company.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Marketing Automation Tools
• SEO Tools
• Project Management Software
• Design and Editing Software
• Analytics and Reporting Tools

ASSUMPTION: The specific tools and technologies required for the Marketing Content Manager role may vary based on the company's existing technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Integrity
• Accountability
• Continuous Learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on continuous improvement
• Open-minded and inclusive

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong sense of organization and priorities, with rigorous attention to detail?
• Are you comfortable managing multiple projects simultaneously and adapting to shifting priorities?
• Do you align with Acuity Inc.'s company values and work style?

ASSUMPTION: A strong cultural fit is essential for success in the Marketing Content Manager role at Acuity Inc. Candidates should assess their alignment with the company's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• The dynamic and fast-paced work environment may require candidates to be highly adaptable and resilient
• The role may involve managing multiple projects simultaneously, which can be challenging for some candidates
• The B2B technology sector may require candidates to have a strong understanding of complex subject matter and the ability to articulate it in a straightforward, concise manner
• The role may require candidates to work effectively in a remote or hybrid work environment, which can present unique challenges

ASSUMPTION: The Marketing Content Manager role at Acuity Inc. presents unique challenges that require candidates to be adaptable, resilient, and highly skilled in content creation, project management, and creative direction.

📈 Similar Roles Comparison

• The Marketing Content Manager role at Acuity Inc. differs from related positions in its focus on driving customer-centric content across platforms and customer touchpoints to enhance brand trust and customer experience
• The B2B technology sector requires a strong understanding of complex subject matter and the ability to articulate it in a straightforward, concise manner
• The career path for this role may involve progression to a senior or director-level role within the marketing department or transition to a related role within the broader Acuity Inc. organization

ASSUMPTION: The Marketing Content Manager role at Acuity Inc. offers unique opportunities for career growth and development within the marketing department and the broader Acuity Inc. organization.

📝 Sample Projects

• Developing and implementing a customer marketing action plan to support a new product launch
• Creating and optimizing customer-facing content for a rebranding initiative
• Managing a content audit and refresh project to improve SEO performance and user experience

ASSUMPTION: The Marketing Content Manager role at Acuity Inc. involves a wide range of projects, requiring candidates to be adaptable, creative, and highly skilled in content creation, project management, and creative direction.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its content marketing initiatives?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for phone or video screening and behavioral and skills-based interviews with the hiring manager and relevant team members
• Research Acuity Inc.'s company culture and values to ensure a strong fit
• Prepare for a final interview with the Vice President, Global Customer Marketing & Communications
• Follow up with the hiring manager after each interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.