Marketing Content Manager

📌 Core Information

🔹 Job Title: Marketing Content Manager

🔹 Company: Imagine.io

🔹 Location: On-site | Austin, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing content strategy across multiple channels
• Collaborating cross-functionally with marketing, product, sales, and customer success teams
• Creating high-quality, engaging content that drives brand awareness and conversions
• Optimizing content for SEO and performance analytics
• Managing freelance writers or agencies as needed

ASSUMPTION: This role requires a strong understanding of content marketing, SEO, and analytics. Previous experience in a similar role at a SaaS or technology company is preferred.

📋 Key Responsibilities

✅ Own the content calendar and manage end-to-end content creation across various channels

✅ Write and edit compelling, high-quality content for all stages of the funnel

✅ Develop messaging frameworks, positioning documents, and brand voice consistency guidelines

✅ Collaborate with product marketing to launch new features with engaging product content

✅ Support sales enablement with pitch decks, one-pagers, case studies, and thought leadership

✅ Optimize content for SEO and performance analytics, regularly reviewing metrics to improve strategy

✅ Source and manage freelance writers or agencies as needed

✅ Stay on top of SaaS, 3D visualization, eCommerce, and marketing tech trends to inform content

ASSUMPTION: This role requires strong writing, editing, and proofreading skills, as well as the ability to manage multiple projects and deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field

Experience: 3+ years of content marketing experience, preferably at a SaaS or technology company

Required Skills:

• Excellent writing, editing, and proofreading skills
• Ability to manage multiple projects and deadlines
• Strong understanding of content strategy, SEO best practices, and analytics tools
• Experience working cross-functionally with various teams
• Familiarity with 3D visualization, eCommerce, or AR/VR space (bonus)

Preferred Skills:

• Experience using AI or creative tools
• Familiarity with the 3D visualization, eCommerce, or AR/VR industry

ASSUMPTION: A strong portfolio demonstrating storytelling ability is essential for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 per year (based on experience and industry standards for Austin, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Content Manager role in Austin, TX, with 3-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Imagine.io operates in the Software Development industry, focusing on 3D content creation for product visuals.

Company Size: Imagine.io has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Imagine.io was founded in 2016, making it a relatively young and innovative company in the tech space.

Company Description:

• Imagine.io is a B2B SaaS startup that has created an easy-to-use 3D content creation platform
• The platform empowers furniture, home furnishing accessories, textile manufacturers, and more to create stunning photo-realistic 3D content without any engineering or 3D design background
• Imagine.io helps customers create 3D images in minutes instead of hours or days compared to studio photography, at a fraction of the cost
• The company's 3D content is proven to drastically save time and money while dramatically improving sales and profits

Company Specialties:

• 3D technology
• 3D product images
• 3D backgrounds
• 3D scenes
• configurators
• 360 videos
• generative AI
• 360 spins
• product video
• ecommerce imagery
• lifestyle imagery
• CGI
• augmented reality
• 3D rendering

Company Website: imagine.io

ASSUMPTION: Imagine.io's focus on 3D content creation and its innovative platform make it an attractive company for candidates interested in cutting-edge technology and creative problem-solving.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development.

Reporting Structure: The Marketing Content Manager reports directly to the Head of Marketing.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work in the future.

Growth Opportunities:

• Advancement to a Senior Marketing Content Manager or Marketing Manager role
• Expanding the content team and managing a team of content creators
• Exploring new content formats and channels as the company grows

ASSUMPTION: As Imagine.io continues to grow, there will be ample opportunities for the Marketing Content Manager to take on more responsibilities and advance their career.

🌍 Location & Work Environment

Office Type: Imagine.io's headquarters is in Austin, TX, with a modern and collaborative work environment.

Office Location(s): 500 W 5th Street, Winston-Salem, North Carolina 27834, US (main headquarters)

Geographic Context:

• Austin, TX, is a vibrant and growing city with a strong tech industry
• The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene
• Imagine.io's office is located in the heart of downtown Austin, providing easy access to public transportation and amenities

Work Schedule: The Marketing Content Manager will work a standard full-time schedule, with the possibility of flexible hours or remote work in the future.

ASSUMPTION: Imagine.io's location in Austin, TX, offers a dynamic and innovative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Content assessment or writing test
• Interview with the Head of Marketing
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Writing and editing skills
• Understanding of content strategy and SEO
• Ability to manage multiple projects and deadlines
• Cultural fit and alignment with Imagine.io's values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Include a portfolio of your best work, demonstrating your storytelling ability and versatility
• Prepare for the content assessment or writing test by brushing up on your writing skills and researching Imagine.io's brand voice
• Research Imagine.io's company culture and values to ensure a strong cultural fit

ATS Keywords: Content Marketing, SEO, Analytics, Writing, Editing, Project Management, Cross-Functional Collaboration, Storytelling, Content Strategy, SaaS, 3D Visualization, eCommerce, AR/VR

ASSUMPTION: Imagine.io's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• 3D visualization tools (e.g., Blender, 3ds Max)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the Marketing Content Manager role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Integrity

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Results-focused and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working cross-functionally with various teams?
• Do you have a strong attention to detail and a commitment to quality?
• Are you eager to learn and adapt to new tools and technologies?

ASSUMPTION: Imagine.io values candidates who are passionate about their work, committed to continuous learning, and eager to collaborate with a dynamic team.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest trends and best practices in content marketing and SEO
• Collaborating effectively with cross-functional teams, including product, sales, and customer success
• Adapting to a growing and evolving company, with changing priorities and responsibilities

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and a proactive approach to collaboration.

📈 Similar Roles Comparison

• Compared to other Marketing Content Manager roles, this position offers the opportunity to work with cutting-edge 3D technology and a dynamic, growing company
• Imagine.io's focus on innovation and customer-centricity sets it apart from other SaaS companies in the content creation space
• This role offers significant growth opportunities, as Imagine.io continues to expand its platform and customer base

ASSUMPTION: Candidates who are interested in working with innovative technology and a growing company should consider this role as an excellent fit for their career goals.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating a series of blog posts and case studies highlighting customer success stories
• Designing and implementing an email marketing campaign to drive brand awareness and engagement
• Collaborating with the product team to create user-friendly and informative product content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Marketing Content Manager at Imagine.io.

❓ Key Questions to Ask During Interview

• How does Imagine.io support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Imagine.io measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for its 3D content creation platform, and how does this role contribute to that vision?
• How does Imagine.io foster a culture of innovation and collaboration, and what opportunities are there for the Marketing Content Manager to contribute to that culture?

ASSUMPTION: These questions are designed to help candidates better understand Imagine.io's company culture, growth plans, and expectations for the Marketing Content Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare a portfolio of your best work, demonstrating your storytelling ability and versatility
• Research Imagine.io's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.