Marketing Content Manager - Healthcare/Medical Device

📌 Core Information

🔹 Job Title: Marketing Content Manager - Healthcare/Medical Device

🔹 Company: StimLabs

🔹 Location: Roswell, GA

🔹 Job Type: Full-time Salary

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy
• Creating engaging content for various marketing channels
• Collaborating with cross-functional teams to ensure content is impactful and relevant
• Managing the content creation process and publishing calendars
• Analyzing data to optimize content strategy and improve SEO performance

ASSUMPTION: This role requires a strong understanding of content marketing principles, digital marketing trends, and SEO to succeed in driving product messaging and building brand awareness.

📋 Key Responsibilities

✅ Gain deep understanding of customer needs, clinical workflows, and the competitive landscape in assigned product areas.

✅ Develop and execute a comprehensive content strategy aligned with the organization’s goals, target audience, and brand identity.

✅ Create engaging and high-quality content for different channels such as print, websites, blogs, social media, email campaigns, videos, whitepapers, press releases, etc.

✅ Translate clinical and technical product features into user-focused messaging and value propositions.

✅ Partner with Product, Clinical, and Research and Development Managers to develop cohesive campaigns and product content.

✅ Analyze and derive insights from data to optimize content strategy and improve SEO performance.

✅ Plan and manage publishing calendars to ensure timely delivery of content across multiple channels.

✅ Manage the content approval process and ensure all content meets legal and regulatory standards, as well as brand guidelines.

ASSUMPTION: This role requires strong organizational skills and the ability to meet tight deadlines, as well as excellent writing, editing, and proofreading skills with attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, communications, or related field.

Experience: 3-5 years of proven experience in content creation and management, with at least 2 years in the healthcare or medical device sector.

Required Skills:

• Excellent writing, editing, and proofreading skills with attention to detail
• Effective organizational skills and ability to exceed tight deadlines
• Strong understanding of SEO, content marketing principles, and digital marketing trends
• Excellent MS Office skills

Preferred Skills:

• Product marketing, brand management, or agency experience
• Experience working with workflow tools such as Wrike

ASSUMPTION: Candidates with experience in medical devices or other healthcare fields, as well as those with experience in product marketing or brand management, will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Content Manager with 3-5 years of experience in the healthcare/medical device sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing. StimLabs specializes in amniotic tissue, regenerative medicine, allograft tissue, and medical devices.

Company Size: 201-500 employees. This size allows for a mid-sized company culture with opportunities for growth and collaboration.

Founded: 2015. StimLabs was founded with a mission to advance the state of regenerative medicine and has since launched a suite of next-generation amniotic-derived products.

Company Description:

• StimLabs is a pioneer in advancing the state of regenerative medicine, with a current focus in wound care and surgical applications.
• Comprised of industry leaders, StimLabs is dedicated to offering patients the best possible care while recognizing the urgency of providing solutions in areas with unmet needs.
• The company has a comprehensive product portfolio addressing various clinical applications and has established a strong intellectual property catalog.

Company Specialties:

• Amniotic Tissue
• Regenerative Medicine
• Allograft Tissue
• Medical Devices

Company Website: http://www.stimlabs.com

ASSUMPTION: StimLabs' focus on regenerative medicine and commitment to patient care make it an attractive employer for candidates interested in making a positive impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, making it well-suited for a mid-career professional.

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or interns.

Work Arrangement: On-site, with occasional remote work possible for qualified candidates.

Growth Opportunities:

• Advancement to a Senior Marketing Content Manager or Marketing Manager role
• Expansion into other marketing or product management roles within the company
• Opportunities to work on diverse projects and gain experience in various aspects of marketing and content creation

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and content creation within the healthcare industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and innovative culture.

Office Location(s): 1225 Northmeadow Parkway, Suite 104, Roswell, GA 30076, US

Geographic Context:

• Roswell, GA is a suburb of Atlanta with a population of approximately 94,000 people.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, dining, and cultural attractions.
• Roswell has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: The Roswell, GA location offers a pleasant work environment with easy access to amenities and a comfortable climate for most of the year.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the Marketing Director
• Content assessment or case study presentation
• Final interview with the Marketing Director and/or other key stakeholders

Key Assessment Areas:

• Writing and editing skills
• Understanding of content marketing principles and SEO
• Ability to work collaboratively and manage projects
• Alignment with StimLabs' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your content creation and management experience
• Demonstrate your understanding of the healthcare or medical device industry and StimLabs' products
• Showcase your ability to create engaging and high-quality content for various marketing channels

ATS Keywords: Content creation, content management, SEO, digital marketing, writing, editing, proofreading, organizational skills, brand management, product marketing, communication, data analysis, project management, collaboration, attention to detail, workflow tools

ASSUMPTION: StimLabs uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) such as WordPress or HubSpot
• SEO tools such as Google Analytics, SEMrush, or Ahrefs
• Project management tools such as Wrike, Asana, or Trello
• Design tools such as Adobe Creative Suite or Canva

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Accountable
• Committed to excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and open to feedback and continuous learning
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you share StimLabs' commitment to patient care and innovation?
• Are you comfortable working in a collaborative and results-driven environment?
• Do you have strong communication and interpersonal skills, and are you open to feedback and continuous learning?

ASSUMPTION: Candidates who align with StimLabs' values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing tight deadlines and multiple projects simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to a fast-paced and dynamic work environment
• Working with cross-functional teams and stakeholders with varying priorities and expectations

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to a dynamic work environment to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Marketing Communications Manager in other industries, but with a focus on the healthcare or medical device sector.
• Unlike some other marketing roles, this position requires a strong understanding of clinical and technical product features, as well as the ability to translate them into user-focused messaging.
• Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the healthcare industry.

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers within the healthcare industry when comparing it to similar roles in other sectors.

📝 Sample Projects

• Developing a content strategy for a new product launch, including messaging, channel selection, and publishing calendar
• Creating a series of blog posts or articles on wound care best practices, targeting healthcare professionals and patients
• Managing the content creation process for a marketing campaign, including collaboration with designers, marketers, and subject matter experts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does StimLabs support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does StimLabs foster a collaborative and innovative work environment?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation and management experience
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.