📌 Core Information
🔹 Job Title: Marketing Content Specialist
🔹 Company: Ramboll
🔹 Location: Manchester, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing high-impact ad content for various paid media channels
- Collaborating with design and marketing teams for effective content creation
- Driving lead generation and engagement through compelling storytelling and copywriting
- Applying SEO principles and understanding CRO best practices
ASSUMPTION: This role requires a strong focus on digital marketing and content creation for B2B audiences. The ideal candidate will have experience in developing ad content for platforms like LinkedIn and Google Ads.
📋 Key Responsibilities
✅ Conceptualise high-impact and commercial campaign content and assets for a variety of paid and owned channels and formats, ensuring alignment with our brand voice and messaging
✅ Write clear and effective CTAs that drive measurable outcomes and conversions
✅ Collaborate cross-functionally to provide asset briefs for brand and design colleagues and other stakeholders in content creation and campaign execution
✅ Ensure quality by developing content with audience and SEO in mind, and work with design and UX specialists to focus on web-based conversion points
✅ Review and refresh existing owned and paid content to increase engagement and conversion
ASSUMPTION: The role requires a balance of creativity and analytical thinking, with a strong emphasis on understanding audience needs and market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in B2B content development, with a focus on digital channels and paid media
Required Skills:
- Proven experience with conversion-focused copy and content development for ads, web, emails, and social media
- Knowledge of CRO best practices
- Experience with B2B ad content for channels such as LinkedIn, Google Ads, banner advertising, or YouTube
- Excellent writing and storytelling skills, with a flair for commercial copy and visual communication
- Ability to understand and learn complex subjects quickly
Preferred Skills:
- Familiarity with CMS
- Experience working with international marketing or coms divisions
ASSUMPTION: While a degree in a related field is preferred, Ramboll values relevant experience and transferable skills. Candidates with a strong portfolio and relevant work experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on market research and role requirements)
Benefits:
- Commitment to your development
- Leaders guided by our Leadership Principles
- A culture that welcomes you as the unique person you are
- Inspiration from colleagues, clients, and projects
- The long-term thinking of a foundation-owned company
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The final salary will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ramboll operates in the Civil Engineering industry, with a focus on architecture, engineering, and consultancy services.
Company Size: Ramboll is a large company with over 18,000 employees globally. This size offers opportunities for growth and diverse project exposure.
Founded: Ramboll was founded in Denmark in 1945 and has since expanded globally.
Company Description:
- Ramboll is a global architecture, engineering, and consultancy company
- They create sustainable solutions across various sectors, including Buildings, Transport, Energy, Environment & Health, Water, Management Consulting, and Architecture & Landscape
- Ramboll combines local experience with a global knowledge base to create sustainable cities and societies
Company Specialties:
- Engineering
- Management consulting
- Design
- Civil engineering
- Architecture
- Mechanical engineering
- Environmental consultancy
Company Website: ramboll.com
ASSUMPTION: Ramboll's large size and global presence offer opportunities for career growth and international exposure. The company's focus on sustainability and long-term thinking creates a unique work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B content development.
Reporting Structure: The Marketing Content Specialist will report to the UK campaign manager and team lead within the Brand, Marketing and External Relations unit.
Work Arrangement: This role is on-site, with the opportunity to work from Ramboll's Manchester office.
Growth Opportunities:
- Progression within the Brand, Marketing and External Relations unit
- Expansion into other areas of Ramboll's business, such as Buildings, Transport, or Energy
- International opportunities, given Ramboll's global presence
ASSUMPTION: This role offers opportunities for career growth within Ramboll's marketing department and across the company's various business units.
🌍 Location & Work Environment
Office Type: Ramboll's Manchester office is a modern, collaborative workspace.
Office Location(s): Arkwright House, Parsonage Gardens, Manchester, United Kingdom
Geographic Context:
- Manchester is a vibrant city in the North West of England, known for its rich industrial history and cultural scene
- The city offers a mix of urban and green spaces, with numerous parks and gardens
- Manchester has a thriving digital and tech industry, providing opportunities for networking and professional growth
Work Schedule: Full-time, with flexible working hours and the opportunity to work from home occasionally
ASSUMPTION: Manchester offers a dynamic work environment with a mix of urban and green spaces, providing a pleasant work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and a member of the marketing team
- Final interview with the UK campaign manager
Key Assessment Areas:
- Writing and storytelling skills
- Understanding of B2B audiences and market trends
- Cultural fit with Ramboll's values and work environment
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B content development and digital marketing
- Provide examples of your work, demonstrating your ability to create engaging and effective content for various channels and formats
- Research Ramboll's company values and be prepared to discuss how your skills and experience align with them
ATS Keywords: B2B content development, digital marketing, paid media, LinkedIn ads, Google Ads, copywriting, storytelling, CRO, SEO
ASSUMPTION: Ramboll's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging and effective content for various channels and formats.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Ad platforms (LinkedIn Ads, Google Ads, etc.)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Bright ideas
- Sustainable change
- Collaboration
- Integrity
- Responsibility
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality work
- Adaptable and open to learning new skills
Self-Assessment Questions:
- Do you have a strong understanding of B2B audiences and market trends?
- Are you able to create engaging and effective content for various channels and formats?
- Do you thrive in a collaborative and team-oriented work environment?
ASSUMPTION: Ramboll values candidates who align with their company values and work style, with a strong focus on collaboration and delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Collaborating effectively with remote team members and stakeholders
- Adapting to Ramboll's unique work environment and culture
ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a commitment to Ramboll's company values and work style.
📈 Similar Roles Comparison
- Marketing Content Specialist vs. Marketing Communications Specialist: Both roles focus on creating engaging and effective content, but the Marketing Content Specialist role has a stronger focus on digital channels and paid media
- Industry-specific context: Ramboll's focus on sustainability and long-term thinking sets it apart from other companies in the Civil Engineering industry
- Career path comparison: This role offers opportunities for growth within Ramboll's marketing department and across the company's various business units
ASSUMPTION: This role offers unique opportunities for growth and development within Ramboll's marketing department and across the company's various business units.
📝 Sample Projects
- Developing a targeted LinkedIn ad campaign to generate leads for Ramboll's Buildings business unit
- Creating a series of blog posts and social media content to promote Ramboll's sustainability initiatives
- Collaborating with Ramboll's design team to create visually appealing and on-brand marketing materials
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Marketing Content Specialist within Ramboll's marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Marketing Content Specialist within Ramboll's marketing department?
- How does Ramboll support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to Ramboll's hiring manager?
- How does Ramboll measure the success of its marketing campaigns and content initiatives?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members and stakeholders within Ramboll?
ASSUMPTION: These interview questions are designed to provide insight into Ramboll's marketing department, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B content development and digital marketing
- Provide examples of your work, demonstrating your ability to create engaging and effective content for various channels and formats
- Prepare for your interview by researching Ramboll's company values and being ready to discuss how your skills and experience align with them
- Follow up with Ramboll after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
