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Marketing / Content Specialist

PCL Construction
Full-time
On-site
Denver, Colorado, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing / Content Specialist

πŸ”Ή Company: PCL Construction

πŸ”Ή Location: Denver, Colorado

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-01

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with some flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with the MarComm team to produce innovative marketing collateral
  • Participating in the pursuit process and occasionally producing proposals or presentations
  • Planning and coordination of external market sector-focused events
  • Management of client lists and tracking of marketing initiatives

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with internal teams and external clients. It also demands a proactive approach to multitasking and maintaining high levels of organization.

πŸ“‹ Key Responsibilities

βœ… Contribute to the strategy, development, and execution of strategic MarComm plans for U.S. buildings and civil operations

βœ… Apply benefit and differentiator principles to marketing materials

βœ… Edit and/or write clear and concise marketing content for appropriate mediums

βœ… Collaborate on and produce innovative marketing collateral that leverages PCL branding and influences perceptions of targeted audiences

βœ… Research and verify the accuracy of information

βœ… Plan and coordinate external market sector-focused events

βœ… Collaborate with MarComm team and internal subject matter experts to produce qualifications packages

βœ… Participate in the pursuit process, sharing valid ideas and occasionally producing proposals or presentations as needed

βœ… Coordinate and track marketing initiatives and associated results

βœ… Manage client lists

βœ… Work with minimal direction required

ASSUMPTION: This role involves a mix of creative and strategic tasks, as well as operational responsibilities. It requires strong project management skills and the ability to work independently.

🎯 Required Qualifications

Education: Post-secondary degree or diploma in marketing, communications, or advertising

Experience: Minimum of three years' progressive experience in a related role either within a corporation or an agency setting

Required Skills:

  • Knowledge of marketing fundamentals and social media strategies
  • Strong writing skills and ability to communicate clearly and effectively
  • Strong proofreading skills
  • Minimum one year of experience with SOQ/RFQ and proposals
  • Ability to multi-task and maintain a high level of organization
  • Ability to maintain a high degree of professionalism and integrity
  • Proactive, results-oriented with an ability to handle tight deadlines
  • Ability to thrive in a fast-paced team environment
  • Strong knowledge and competency with InDesign (Adobe Creative Suite)
  • Strong knowledge of Microsoft Word, Excel, PowerPoint, and Outlook

Preferred Skills:

  • Experience developing marketing content in the context of construction, engineering, or architecture
  • Understanding of construction terminology and delivery methods with the ability to readily grasp concepts and technical processes

ASSUMPTION: While experience in the construction industry is not required, it would be beneficial for understanding the context of the marketing materials and communicating effectively with internal teams and clients.

πŸ’° Compensation & Benefits

Salary Range: The hiring range for this position is between $73,000 and $88,000 per annum, based on experience and qualifications. This is an estimate based on industry standards for a Marketing / Content Specialist role in the Denver area with 2-5 years of experience.

Benefits:

  • Employee Share Purchase Offering
  • Discretionary Annual Performance Bonus
  • Comprehensive Benefits & Wellness Programs
  • Retirement Plan Plus Matching
  • Career Development Programs

Working Hours: Full-time, typically 40 hours per week. Some flexibility is available for this role.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PCL Construction is a leading construction company specializing in buildings, civil infrastructure, and heavy industrial projects. They operate across Canada, the United States, the Caribbean, and Australia.

Company Size: With over 1,000 employees, PCL Construction is a mid-sized company that offers a collaborative and innovative work environment.

Founded: PCL Construction was founded in 1906 and has since grown into one of the largest construction companies in North America.

Company Description:

  • PCL Construction is an employee-owned company that values collaboration, innovation, and quality work.
  • The company is committed to supporting and developing its teams, offering career development programs and competitive benefits.
  • PCL Construction is consistently ranked among the best companies to work for, providing an inclusive environment for all employees.

Company Specialties:

  • Buildings Construction
  • Civil Infrastructure Construction
  • Heavy Industrial Construction

Company Website: http://www.pcl.com

ASSUMPTION: PCL Construction's employee-owned structure fosters a strong sense of ownership and commitment among its employees. This can lead to a high level of job satisfaction and engagement.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing or a related field.

Reporting Structure: The Marketing / Content Specialist will report directly to the Marketing Manager and work closely with the MarComm team and internal subject matter experts.

Work Arrangement: This is an on-site role with some flexibility. The Marketing / Content Specialist will be expected to work from the PCL Construction office in Denver, Colorado, with some remote work options available.

Growth Opportunities:

  • PCL Construction offers career development programs to help employees grow within the company.
  • The Marketing / Content Specialist role provides opportunities to work on various projects and collaborate with different teams, allowing for skill development and exposure to new aspects of the business.
  • With experience and strong performance, there may be opportunities to take on more responsibilities or move into a management role.

ASSUMPTION: The Marketing / Content Specialist role offers opportunities for career growth and development within PCL Construction's marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: PCL Construction's Denver office is a modern, collaborative workspace that encourages innovation and teamwork.

Office Location(s): 2000 South Colorado Boulevard, Tower Two, Suite 500, Denver, CO 80222

Geographic Context:

  • Denver, Colorado, is a vibrant, growing city with a strong job market and a high quality of life.
  • The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains for skiing, hiking, and other recreational activities.
  • Denver has a diverse and growing economy, with significant job opportunities in industries such as technology, healthcare, and energy.

Work Schedule: The Marketing / Content Specialist will typically work Monday through Friday, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The Denver office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth. The city of Denver offers a high quality of life and numerous recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the Hiring Manager
  • In-person or virtual interview with the Marketing Manager and a member of the MarComm team
  • Final interview with the Director of Marketing
  • Job offer

Key Assessment Areas:

  • Writing and communication skills
  • Knowledge of marketing fundamentals and social media strategies
  • Ability to work independently and manage multiple projects
  • Cultural fit and alignment with PCL Construction's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Provide specific examples of your marketing work, such as campaigns, events, or proposals you've developed.
  • Demonstrate your understanding of PCL Construction's business and the role's responsibilities in your application materials.

ATS Keywords: Marketing, Content, Strategy, MarComm, Proposals, Events, Collaboration, Writing, Communication, Social Media, Construction

ASSUMPTION: PCL Construction's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role. The company values proactive, results-oriented candidates who can thrive in a fast-paced team environment.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
  • Project management tools (Asana, Trello, JIRA)

ASSUMPTION: The Marketing / Content Specialist will be expected to have proficiency in Adobe Creative Suite and Microsoft Office Suite. Familiarity with project management tools and social media platforms is also beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety
  • Integrity
  • Quality
  • People
  • Innovation
  • Sustainability

Work Style:

  • Collaborative
  • Innovative
  • Results-driven
  • Adaptable
  • Proactive

Self-Assessment Questions:

  • Do you have strong communication skills, both written and verbal, and the ability to work effectively with internal teams and external clients?
  • Are you proactive, results-oriented, and able to handle tight deadlines in a fast-paced team environment?
  • Do you have a strong work ethic and a commitment to maintaining high levels of professionalism and integrity?

ASSUMPTION: PCL Construction values employees who embody their core values and work style. Candidates who demonstrate a strong cultural fit and alignment with the company's mission and values will be more likely to succeed in this role.

⚠️ Potential Challenges

  • The Marketing / Content Specialist role requires strong project management skills and the ability to work independently, which can be challenging in a fast-paced team environment.
  • Candidates may face competition from other marketing professionals with relevant experience in the construction industry.
  • The role may require occasional travel to attend industry events or client meetings, which can disrupt work-life balance.
  • The Denver office is located in a bustling urban area, which may present challenges for candidates who prefer a quieter work environment.

ASSUMPTION: While these challenges exist, PCL Construction offers a supportive work environment and opportunities for professional growth, which can help mitigate these potential obstacles.

πŸ“ˆ Similar Roles Comparison

  • The Marketing / Content Specialist role at PCL Construction differs from similar roles at other construction companies in its focus on enhancing marketing and pursuit deliverables to generate leads and create opportunities for the business.
  • PCL Construction's employee-owned structure fosters a strong sense of ownership and commitment among its employees, which can lead to higher job satisfaction and engagement compared to other companies in the industry.
  • Career paths for Marketing / Content Specialists at PCL Construction may vary depending on the candidate's skills, experience, and interests. Some candidates may choose to specialize in a particular area of marketing, while others may pursue a broader career path within the company.

ASSUMPTION: While the Marketing / Content Specialist role at PCL Construction shares similarities with related roles at other construction companies, its unique focus on enhancing marketing and pursuit deliverables sets it apart from other opportunities in the industry.

πŸ“ Sample Projects

  • Developing a comprehensive marketing strategy for a new construction project, including branding, messaging, and collateral materials
  • Planning and executing a successful industry event, including vendor management, logistics, and promotion
  • Creating a qualifications package for a major construction project, highlighting PCL Construction's unique selling points and differentiating factors

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing / Content Specialist at PCL Construction. The role offers a unique blend of creative and strategic tasks, as well as operational responsibilities.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for a Marketing / Content Specialist at PCL Construction, and how this role fits into the broader marketing department and the company as a whole?
  • What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with PCL Construction's company values and work style?
  • How does PCL Construction support the professional development and growth of its Marketing / Content Specialists, and what opportunities exist for career advancement within the marketing department and the broader organization?
  • What are the biggest challenges facing the Marketing / Content Specialist role at PCL Construction, and how can a successful candidate overcome them?
  • How does PCL Construction approach work-life balance for its employees, and what resources are available to support a healthy work-life balance for the Marketing / Content Specialist?

ASSUMPTION: Asking these questions during the interview process can help candidates better understand the role, the company culture, and the opportunities for professional growth and development. It also demonstrates the candidate's interest in and commitment to the role and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of PCL Construction's business and the role's responsibilities.
  • Prepare examples of your marketing work, such as campaigns, events, or proposals you've developed, to showcase your skills and accomplishments.
  • Follow up with PCL Construction one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.