📌 Core Information
🔹 Job Title: Marketing Content Specialist
🔹 Company: Southworth Development
🔹 Location: Mashpee, MA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site visits as required)
🚀 Job Overview
Key aspects of this role include:
- Leading content planning, production, and social media execution across Southworth's portfolio
- Showcasing the lifestyle and community culture of each property
- Collaborating with internal teams and external partners
- Monitoring social media and content performance metrics
ASSUMPTION: This role requires a dynamic and creative individual with strong visual storytelling instincts and a passion for lifestyle branding.
📋 Key Responsibilities
✅ Own the content calendar and social media strategy for Southworth Clubs' branded channels
✅ Align content with broader marketing campaigns, seasonal themes, and club-specific events
✅ Provide editorial direction and best practices to club-level marketing teams
✅ Manage the posting schedule, asset curation, and social publishing for all major platforms
✅ Ensure all content maintains a consistent brand tone and meets engagement goals
✅ Coordinate planning and production of visual content with internal teams and external partners
✅ Assist with logistics for content capture days, including pre-production and post-production workflows
✅ Maintain quality and brand consistency across all visual assets
✅ Work closely with the Creative Director to uphold brand standards and support visual storytelling
✅ Partner with the Director of Digital and club marketing teams to implement digital campaigns across websites, social media, and paid platforms
✅ Act as a liaison with club-based marketing and communications staff to source club-specific content
✅ Collaborate with internal copywriters to amplify blogs, emails, and editorial across social channels
✅ Support the organization, tagging, and storage of content in SharePoint with assistance from the Project Manager
✅ Monitor social media and content performance metrics to provide data-driven recommendations for content optimization
ASSUMPTION: This role requires strong organizational skills, attention to detail, and a collaborative mindset.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related creative field
Experience: 3-5 years of professional experience in content creation, social media, or creative production
Required Skills:
- Proven ability to manage creative projects and external vendor relationships
- Proficiency in Adobe Creative Suite, Canva, Loomly (or equivalent), and video editing tools
- Experience using social media scheduling tools, CMS platforms, and digital asset management systems
- Strong familiarity with golf, luxury real estate, or hospitality industry trends and language
- Exceptional attention to detail, organizational skills, and a collaborative mindset
- Strong visual storytelling instincts and a passion for lifestyle branding
Preferred Skills:
- Experience with SharePoint
ASSUMPTION: Candidates with experience in the luxury, golf, or real estate sectors will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 Salary/year
Benefits:
- Medical
- Physical Health
- Mental Health
- Wellness
- Life Insurance
- 401k Matching
- Paid Time Off
Working Hours: Full-time (40 hours/week)
Work Arrangement: Hybrid (On-site visits as required)
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and location. The benefits package is comprehensive and competitive.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 2005
Company Description:
- Southworth Clubs is a lifestyle company that owns and operates a growing portfolio of premier private communities
- Each property offers inspired environments and locations with a dedication to hospitality and endless activities
- The company's solid reputation for stability, integrity, and innovation ensures members experience a world at play like never before
Company Specialties:
- Development
- Golf
- Real Estate
- Communities
- Resorts
- Marketing
- Management
- Consulting
- Construction
- Residential
- International Golf
Company Website: southworthclubs.com
ASSUMPTION: Southworth Clubs offers a unique blend of luxury, community, and lifestyle that sets it apart in the real estate industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Creative Director and collaborates with various internal teams and external partners
Work Arrangement: Hybrid (On-site visits as required, with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects across various properties and brands
- Chance to learn and develop skills in a dynamic and creative environment
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work arrangement)
Office Location(s): Mashpee, MA
Geographic Context:
- Mashpee is a small town located on Cape Cod, Massachusetts
- The area is known for its natural beauty, beaches, and outdoor activities
- It offers a relaxed, family-friendly atmosphere with a mix of year-round and seasonal residents
Work Schedule: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen
- In-depth behavioral interview
- Skills assessment or case study presentation
- Final round interview with key stakeholders
Key Assessment Areas:
- Creativity and visual storytelling skills
- Understanding of the luxury, golf, and real estate sectors
- Ability to manage projects and collaborate with teams
- Attention to detail and organizational skills
Application Tips:
- Highlight relevant experience in content creation, social media, or creative production
- Demonstrate your understanding of the luxury, golf, and real estate sectors
- Showcase your portfolio or examples of your work
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
ATS Keywords: Content Creation, Social Media, Marketing, Luxury, Golf, Real Estate, Branding, Visual Storytelling, Project Management
ASSUMPTION: Tailor your application and interview responses to highlight your relevant skills and experience in the context of this role.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Loomly
- Video editing tools
- Social media scheduling tools
- CMS platforms
- Digital asset management systems
- SharePoint
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Celebrate Life
- Elevated
- Inspired Environments
- Community Spirit
Work Style:
- Collaborative
- Creative
- Dynamic
- Flexible
- Results-driven
Self-Assessment Questions:
- How do you align with Southworth Clubs' core values?
- Describe a time when you had to manage a creative project and external vendors. What was the outcome?
- How do you stay organized and maintain attention to detail in a fast-paced environment?
ASSUMPTION: Candidates should be able to articulate how their personal values and work style align with Southworth Clubs' culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with various internal teams and external partners
- Adapting to changes in content strategy or priorities
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury, golf, and real estate content creation and management
- Similar roles in other industries may have different target audiences, content types, or platforms
- Career progression in this role may differ from similar roles in other industries due to the unique nature of the luxury, golf, and real estate sectors
ASSUMPTION: Candidates should research similar roles in the luxury, golf, and real estate industries to understand the unique aspects of this position.
📝 Sample Projects
- Developing a social media campaign to promote a new luxury real estate development
- Creating a visual content strategy to showcase the amenities and lifestyle offerings of a private golf club
- Managing a content photoshoot to capture the essence of a resort community's unique features and experiences
ASSUMPTION: These sample projects demonstrate the range of content creation and management responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy for the upcoming quarter?
- How does this role collaborate with the club-level marketing teams?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of content campaigns, and how are they tracked?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's content strategy and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Southworth Development careers page
- Tailor your resume to highlight relevant experience in content creation, social media, or creative production
- Prepare a cover letter that demonstrates your understanding of the luxury, golf, and real estate sectors and your enthusiasm for the role
- If applicable, provide examples of your work or a portfolio that showcases your visual storytelling skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
