📌 Core Information
🔹 Job Title: Marketing Content Specialist
🔹 Company: Spacewell
🔹 Location: Arnhem (NL), with 1 day/week on-site in Wilrijk (BE)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: B2B Tech, Smart Building Software
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1 day/week on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing content assets including blogs, whitepapers, ebooks, customer stories, and toolkits.
- Translating complex technical or value-driven messages into clear, audience-friendly formats.
- Writing and ghostwriting expert-level content for executives and industry thought leaders.
- Creating executive-level content for LinkedIn, op-eds, award submissions, and analyst briefings.
- Supporting data storytelling, survey content, and industry benchmarking initiatives.
- Partnering with cross-functional teams to align content with product launches, ABM, SEO, and lifecycle programs.
- Developing and maintaining editorial calendars.
- Using SEO research and tools to boost content performance.
- Maintaining a knowledge library of reusable content blocks for efficient campaign execution.
ASSUMPTION: This role requires a strong background in B2B content creation or product marketing, with a focus on SaaS. The ideal candidate will have experience in tech or SaaS and be comfortable working with cross-functional teams.
📋 Key Responsibilities
✅ Develop and manage content assets including blogs, whitepapers, ebooks, customer stories, and toolkits.
✅ Translate complex technical or value-driven messages into clear, audience-friendly formats.
✅ Write and ghostwrite expert-level content for executives and industry thought leaders.
✅ Create executive-level content for LinkedIn, op-eds, award submissions, and analyst briefings.
✅ Support data storytelling, survey content, and industry benchmarking initiatives.
✅ Partner with cross-functional teams to align content with product launches, ABM, SEO, and lifecycle programs.
✅ Develop and maintain editorial calendars.
✅ Use SEO research and tools to boost content performance.
✅ Maintain a knowledge library of reusable content blocks for efficient campaign execution.
ASSUMPTION: The role involves a mix of strategic planning, creative writing, and data-driven optimization. Candidates should be comfortable working independently and collaborating with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 4-6 years of B2B content creation or product marketing experience in SaaS.
Required Skills:
- Proven track record of delivering high-quality, conversion-focused content.
- Strong SEO knowledge and hands-on experience with CMS tools (e.g., WordPress, HubSpot).
- Ability to interview subject-matter experts and write for multiple buyer personas.
Preferred Skills:
- Experience in Smart Building Tech, PropTech, EnergyTech, or IWMS.
- Familiarity with frameworks like StoryBrand or Problem-Agitate-Solution.
- Able to create toolkits, ROI guides, or gated content assets.
ASSUMPTION: While experience in the smart building tech industry is a plus, the most important qualifications are a strong background in B2B content creation and a deep understanding of SEO principles.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market rates for B2B content specialists in the Netherlands)
Benefits:
- Competitive Salary
- Comprehensive Benefits Package
- Company Laptop
- Mobile Phone
- 28 Vacation Days
- €50 Net Monthly Homeworking Allowance
Working Hours: Full-time, with a hybrid work arrangement (1 day/week on-site in Wilrijk, BE)
ASSUMPTION: The salary range is estimated based on market data for B2B content specialists in the Netherlands. The benefits package is comprehensive and includes a competitive salary, company laptop, mobile phone, and a homeworking allowance.
📌 Applicant Insights
🔍 Company Context
Industry: Spacewell operates in the B2B tech industry, focusing on smart building software and IoT-connected solutions. They support clients globally to improve building performance and create agile workplaces.
Company Size: Spacewell is a mid-sized company with 201-500 employees, offering a collaborative and international work environment.
Founded: Spacewell was founded in 2016 as a technology and consulting firm, focusing on making buildings work harder for their occupants.
Company Description:
- Spacewell, a Nemetschek Group company, is a technology and consulting firm supporting clients across the globe to improve the performance of their building portfolios.
- Their core purpose is to make buildings work harder for their occupants by unlocking the power of building data.
- They assist clients to optimize their facility operations and achieve bottom-line savings, while also creating workplaces that support new ways of working.
Company Specialties:
- IoT-connected Spacewell Workplace SaaS platform (Workplace Analytics, Workplace Experience, Workplace Management)
- AI-powered Energy management software (Dexma)
- Maintenance software (planning, inspections, execution, compliance)
- Independent advisory services delivered by domain experts (Advisory)
Company Website: spacewell.com
ASSUMPTION: Spacewell is a growing company with a strong focus on innovation and client success. They offer a dynamic work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 4-6 years of experience in B2B content creation or product marketing.
Reporting Structure: The Marketing Content Specialist will report to the Head of Growth Marketing and work closely with various teams, including Product, Sales Enablement, Customer Success, and PR.
Work Arrangement: This is a hybrid role, with 1 day/week on-site in Wilrijk, BE, and the rest of the week working remotely from Arnhem, NL.
Growth Opportunities:
- As Spacewell continues to grow, there may be opportunities for the Marketing Content Specialist to take on more responsibilities or move into a management role.
- The company encourages professional development and offers training opportunities to help employees grow in their careers.
ASSUMPTION: This role offers a unique opportunity to work at the cutting edge of smart building and energy management tech, with the potential for career growth as the company expands.
🌍 Location & Work Environment
Office Type: Spacewell has offices in multiple locations, with the primary office for this role being in Arnhem, NL, and a requirement to be on-site 1 day/week in Wilrijk, BE.
Office Location(s): Arnhem, NL (primary), Wilrijk, BE (1 day/week)
Geographic Context:
- Arnhem is a mid-sized city in the Netherlands, known for its rich history and cultural attractions.
- Wilrijk is a suburb of Antwerp, Belgium, offering a mix of urban and suburban living.
Work Schedule: The Marketing Content Specialist will work a standard full-time schedule, with some flexibility for remote work.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing employees to enjoy the benefits of both office and home-based work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-depth interview with the hiring manager
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Writing samples and portfolio
- SEO knowledge and strategy
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your best work, demonstrating your ability to create high-quality, conversion-focused content.
- Prepare for interview questions about your writing process, SEO strategy, and alignment with Spacewell's company values.
ATS Keywords: B2B content, SaaS, SEO, CMS tools, storytelling, collaboration, data storytelling, technical writing, thought leadership, editorial calendar management, analytics, product marketing, SaaS, interviewing, audience engagement, campaign planning
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' writing skills, SEO knowledge, and cultural fit.
🛠️ Tools & Technologies
- CMS tools (e.g., WordPress, HubSpot)
- SEO research tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The Marketing Content Specialist will be expected to have experience with various CMS tools and SEO research tools, as well as proficiency in collaboration and project management software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with data and using it to inform your content strategy?
- Can you adapt your writing style to suit different buyer personas and channels?
ASSUMPTION: Spacewell values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a willingness to adapt to change.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Balancing strategic planning with day-to-day content creation
- Keeping up with industry trends and best practices in B2B content marketing
- Adapting to a hybrid work arrangement, with 1 day/week on-site
ASSUMPTION: The Marketing Content Specialist will need to be organized, proactive, and able to manage their time effectively to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on long-form, high-impact content and thought leadership.
- While the role is similar to other B2B content marketing positions, the focus on smart building tech and IoT-connected solutions sets it apart.
- Career progression in this role could lead to opportunities in marketing management, product marketing, or specialized content roles.
ASSUMPTION: This role offers a unique blend of strategic planning, creative writing, and data-driven optimization, with a focus on the smart building tech industry.
📝 Sample Projects
- Developing a whitepaper on the benefits of IoT-connected building solutions for facility managers
- Creating a series of blog posts on best practices for workplace management in the age of hybrid work
- Writing a customer success story featuring a prominent Spacewell client and their experience with the platform
ASSUMPTION: These sample projects demonstrate the range of content assets and topics the Marketing Content Specialist may be responsible for creating in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content calendar and how it is managed?
- How does the Marketing Content Specialist collaborate with other teams, such as Product and Sales Enablement?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does Spacewell support the professional development of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your best work, demonstrating your ability to create high-quality, conversion-focused content.
- Prepare for interview questions about your writing process, SEO strategy, and alignment with Spacewell's company values.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
