Marketing Content Specialist

📌 Core Information

🔹 Job Title: Marketing Content Specialist

🔹 Company: Vyro

🔹 Location: Chattogram, Chattogram, Bangladesh

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing content strategies that align with brand vision and business goals
• Collaborating with cross-functional teams to create engaging content
• Conducting research and analysis to inform content direction
• Overseeing the creation of content that meets high creative standards
• Measuring the effectiveness of content campaigns and strategies

ASSUMPTION: This role requires a strong understanding of content marketing strategies and tactics, as well as the ability to develop creative and tech-driven content that resonates with target audiences.

📋 Key Responsibilities

✅ Conduct in-depth research on market trends, competitor strategies, and audience insights to inform content direction

✅ Define content strategy across multiple channels, ensuring alignment with brand goals and customer needs

✅ Write and develop comprehensive content briefs that outline storyboarding, scriptwriting, asset direction, and creative visuals

✅ Oversee the creation of content that is aesthetically pleasing, consistent with brand voice, and engaging for target audiences

✅ Work alongside cross-functional teams to produce content that adheres to strategic objectives and meets high creative standards

✅ Craft impactful narratives through scripting and storyboarding for various digital platforms and media

✅ Measure the effectiveness of content campaigns and strategies, adjusting the approach as necessary for continuous improvement

ASSUMPTION: This role requires strong communication and presentation skills, as well as the ability to think creatively and innovate.

🎯 Required Qualifications

Education: Bachelor’s degree in Mass Communication, Marketing, Media, or a related field

Experience: Minimum of 2 years in a content strategy or marketing role

Required Skills:

• Strong understanding of content marketing strategies and tactics
• Expertise in writing content briefs, scripts, and storyboarding for visual content
• Ability to develop creative and tech-driven content that resonates with target audiences
• Knowledge of industry trends and competitors
• Experience in digital content creation, including blogs, video scripts, and social media

Preferred Skills:

• Proficient in content creation tools and platforms

ASSUMPTION: A demonstrated portfolio showcasing the ability to create compelling content, including video scripts, storyboards, and creative asset direction, is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: BDT 50,000 - 80,000 per month (Based on experience and industry standards)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses

Working Hours: 40 hours per week, with flexible hours and the option to work from home occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Content Specialist with 2-5 years of experience in Bangladesh.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2018

Company Description:

• At Vyro, we’re revolutionizing content creation with cutting-edge AI and Machine Learning tools
• Our flagship products include ImagineArt and EverAsk, which use AI to transform simple text into stunning visuals and provide intelligent assistance
• We have a passionate team of over 185 employees and are driven to push creative boundaries

Company Specialties:

• Photography
• UI/UX
• Mobile App
• Android
• iOS
• Designers
• Gen AI
• SaaS

Company Website: https://www.vyro.ai

ASSUMPTION: Vyro is a fast-growing company in the software development industry, with a focus on AI and Machine Learning tools for content creation.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with occasional remote work options

Growth Opportunities:

• Potential to move into a senior content role or management position
• Opportunities to work on diverse projects and gain experience in different aspects of content creation
• Chance to collaborate with and learn from experienced professionals in the field

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in content marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology

Office Location(s): Chattogram, Chattogram, Bangladesh

Geographic Context:

• Chattogram is the second-largest city in Bangladesh, with a vibrant cultural scene and a growing tech industry
• The office is located in a convenient and accessible area, with nearby amenities and public transportation options
• The city offers a low cost of living compared to other major cities in the region

Work Schedule: Standard office hours, with some flexibility for remote work

ASSUMPTION: The work environment at Vyro is dynamic and collaborative, with a focus on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Content creation skills and portfolio
• Understanding of content marketing strategies and tactics
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your best work, with a focus on video scripts, storyboards, and creative asset direction
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and creativity

ATS Keywords: Content Marketing, Content Strategy, Creative Direction, Storytelling, Performance Tracking, Digital Content Creation, Scriptwriting, Storyboarding, Audience Insights, Market Trends, Competitor Strategies

ASSUMPTION: The application process at Vyro is competitive, with a focus on finding the best fit for the company culture and the specific needs of the role.

🛠️ Tools & Technologies

• Content creation tools and platforms (e.g., Canva, Adobe Creative Suite, etc.)
• Project management software (e.g., Asana, Trello, etc.)
• Analytics and reporting tools (e.g., Google Analytics, social media analytics, etc.)

ASSUMPTION: The specific tools and technologies used at Vyro may vary depending on the project and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively and taking feedback from others?
• Do you have a strong customer focus and a passion for creating engaging content?

ASSUMPTION: Vyro values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and best practices in content marketing
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a fast-paced and sometimes unpredictable startup environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or a Digital Content Specialist, but with a stronger focus on creative direction and storytelling
• In the software development industry, content marketing plays a crucial role in driving brand awareness, lead generation, and customer engagement
• This role offers opportunities for career growth and development in the field of content marketing

ASSUMPTION: While this role is similar to other content marketing positions, it has a unique focus on creative direction and storytelling, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing a content strategy for a new product launch, including video scripts, social media posts, and blog articles
• Creating a series of animated explainer videos to showcase the features and benefits of the company's products
• Conducting market research and analyzing competitor strategies to inform content direction and improve SEO performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and the creative and strategic nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role fit into it?
• How does the company measure the success of its content marketing efforts, and what metrics are most important?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your best work, with a focus on video scripts, storyboards, and creative asset direction
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and creativity
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.