Marketing Content Specialist

📌 Core Information

🔹 Job Title: Marketing Content Specialist

🔹 Company: Softeta

🔹 Location: Vilnius, Lithuania

🔹 Job Type: Full-Time, Hybrid (2-3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Creating compelling, sales-enabling content for Softeta's clients and teams
• Managing Softeta's online presence and shaping its voice on professional platforms
• Collaborating cross-functionally with technical, sales, and delivery teams
• Conducting interviews with project teams and clients to gather testimonials and success stories

ASSUMPTION: This role requires a balance of strong writing and design skills, as well as the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Content Creation: Develop use cases, case studies, solution one-pagers, and pitch decks that clearly articulate the value delivered to clients.

✅ Client and Team Interviews: Conduct interviews with project teams and clients to illustrate project outcomes, gather testimonials, and identify compelling narratives.

✅ Content Repository Management: Set up and maintain a process to collect, organize, and reuse client success stories and testimonials.

✅ Cross-Functional Collaboration: Work with technical, sales, and delivery teams to ensure content accuracy and relevance.

✅ Visual Storytelling: Utilize design skills to ensure content is visually attractive and consistent with Softeta's brand.

✅ Proactive Execution: Take ownership of projects, follow up with stakeholders, and turn insights into high-quality output.

✅ Community Management: Help shape Softeta's voice and presence on platforms like LinkedIn, support internal and employer branding initiatives, and engage with partners and clients through thoughtful content.

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring both initiative and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven experience (2-5 years) in content creation, ideally within a B2B tech or consulting environment.

Required Skills:

• Strong writing and copywriting skills, with the ability to simplify technical topics
• Familiarity with custom software development or IT solution landscapes
• Confidence in conducting interviews and synthesizing insights into narrative formats
• Solid proficiency with basic design tools (e.g., Canva, Figma, PowerPoint)
• Natural feel for tone and engagement on professional platforms like LinkedIn

Preferred Skills:

• Advanced design capabilities using tools like Adobe Suite or professional-level Figma
• Experience with content management systems (CMS) and marketing automation tools
• Fluency in additional languages (e.g., Lithuanian, Polish)

ASSUMPTION: Candidates with a strong portfolio showcasing their writing and design skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: 3000 - 4000 EUR per month (before taxes). This range is based on industry standards for marketing content specialists with 2-5 years of experience in Lithuania.

Benefits:

• Health insurance
• Training budget for professional and personal growth

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Softeta operates in the IT services and IT consulting industry, focusing on business-critical projects for clients in highly regulated industries such as banking, insurance, and energy.

Company Size: Softeta has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.

Founded: Softeta was founded in 2001 and has since grown into an international full-cycle software development and consultancy partner.

Company Description:

• Softeta specializes in enterprise software development, mobile development, dedicated development teams, team extension, UX/UI services, DevOps, and quality assurance.
• The company prides itself on fast, cutting-edge service and effective, easy communication.
• Softeta has a strong focus on collaboration and open work culture, valuing initiative and practical outcomes.

Company Specialties:

• Enterprise software development
• Mobile development
• Dedicated development teams
• Team extension
• UX/UI services
• DevOps
• Quality assurance
• IT consulting

Company Website: http://www.softeta.com

ASSUMPTION: Softeta's focus on collaboration and open work culture makes it an attractive option for candidates who thrive in dynamic, team-oriented environments.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience seeking to grow their careers in a dynamic, international environment.

Reporting Structure: The Marketing Content Specialist will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including technical, sales, and delivery teams.

Work Arrangement: This is a hybrid role with 2-3 office days per week, allowing for flexibility and a balance between remote work and in-person collaboration.

Growth Opportunities:

• As Softeta continues to grow, there may be opportunities for the Marketing Content Specialist to take on additional responsibilities or move into management roles.
• The company offers a dedicated training budget for professional and personal development, supporting employees' growth and career advancement.

ASSUMPTION: Candidates who demonstrate strong initiative and a willingness to learn will have ample opportunities to grow and develop within Softeta.

🌍 Location & Work Environment

Office Type: Softeta's headquarters is located in Vilnius, Lithuania, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): Žalgirio gatvė 135, Vilnius, Vilniaus 08217, LT

Geographic Context:

• Vilnius is the capital and largest city of Lithuania, offering a vibrant cultural scene, historical sites, and a high quality of life.
• The city is known for its friendly and welcoming atmosphere, making it an attractive destination for expats and professionals.
• Vilnius is well-connected by air, with regular flights to major European cities, and has an efficient public transportation system.

Work Schedule: The Marketing Content Specialist will work a full-time schedule (40 hours per week) with flexible hours and the option to work remotely some days.

ASSUMPTION: Candidates who enjoy working in a dynamic, international environment and are comfortable with a hybrid work arrangement will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and relevant team members
• Final interview with the CEO or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Writing and copywriting skills
• Design and visual storytelling abilities
• Interview and narrative synthesis skills
• Cultural fit and alignment with Softeta's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your writing and design work to showcase your abilities.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills.
• Research Softeta's company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Marketing Content Specialist, Content Creation, Copywriting, Client Interviews, Cross-Functional Collaboration, Visual Storytelling, Proactive Execution, Community Management, Technical Writing, Design Skills, Social Media Management, B2B Marketing, Software Development Knowledge, Narrative Synthesis, Engagement Strategies, Brand Visibility, Project Ownership

ASSUMPTION: Applicants who take the time to understand Softeta's company culture and tailor their application materials accordingly will have a stronger chance of success.

🛠️ Tools & Technologies

• Content management systems (CMS) and marketing automation tools (e.g., HubSpot, WordPress)
• Design tools (e.g., Canva, Figma, Adobe Suite)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Candidates with experience using relevant tools and technologies will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Initiative
• Practical outcomes
• Fast, cutting-edge service
• Effective, easy communication

Work Style:

• Dynamic and international environment
• Focus on teamwork and cross-functional collaboration
• Flexible and adaptable to change
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in dynamic, international environments and enjoy working with diverse teams?
• Are you comfortable with a hybrid work arrangement and able to manage your time effectively?
• Do you have a strong sense of initiative and a results-driven approach to your work?

ASSUMPTION: Candidates who align with Softeta's company values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and strategic tasks while maintaining attention to detail
• Working effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: Candidates who are organized, proactive, and comfortable working in a fast-paced, dynamic environment will be better equipped to handle these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on content creation and storytelling, with a focus on technical and client-facing aspects.
• In comparison to other content specialist roles, this position requires a unique blend of writing, design, and project management skills, as well as the ability to work effectively with technical teams.
• Career progression in this role may involve moving into management positions, such as Marketing Manager or Head of Marketing, or specializing in specific areas, such as content strategy or brand management.

ASSUMPTION: Candidates who understand the unique aspects of this role and are drawn to its blend of creative and strategic responsibilities will be well-suited to this opportunity.

📝 Sample Projects

• Developing a comprehensive case study that highlights the successful implementation of a custom software solution for a major client
• Creating a series of engaging social media posts that showcase Softeta's expertise and thought leadership in the IT services and consulting industry
• Designing and producing a high-quality pitch deck that effectively communicates Softeta's value proposition to potential clients

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the marketing team and other departments, such as sales and technical teams?
• How does Softeta support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
• How does Softeta approach employer branding and internal communications, and what role would this position play in those efforts?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your writing and design work.
• Prepare a portfolio or samples of your writing and design work to showcase your abilities and demonstrate your fit for this role.
• Research Softeta's company culture and values to demonstrate your alignment with the organization and enthusiasm for the opportunity.
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.