📌 Core Information
🔹 Job Title: Marketing Content Specialist
🔹 Company: Reitmans (Canada) Ltée/Ltd
🔹 Location: Montréal, QC
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling, brand-right copy for various customer-facing touchpoints
- Collaborating cross-functionally to ensure a unified voice and consistent storytelling
- Supporting seasonal campaigns, PR initiatives, influencer strategies, and events
- Contributing original, on-brand concepts to creative briefs and campaign development
- Managing content calendars, campaign timelines, and marketing schedules
ASSUMPTION: This role requires strong written communication skills and the ability to adapt to shifting priorities.
📋 Key Responsibilities
✅ Write compelling, brand-right copy for social media, newsletters, paid media, product features, and other customer-facing touchpoints
✅ Collaborate cross-functionally to ensure a unified voice and consistent storytelling
✅ Support seasonal campaigns, PR initiatives, influencer strategies, and events
✅ Contribute original, on-brand concepts to creative briefs and campaign development
✅ Help manage content calendars, campaign timelines, and marketing schedules
✅ Coordinate media sample requests and support special projects such as influencer events
✅ Conduct ongoing competitive research to identify content and campaign trends
ASSUMPTION: This role requires a high level of organization and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: College degree in Marketing, Communications, Fashion, or a related field
Experience: Minimum 2 years of experience in content marketing, brand storytelling, or copywriting
Required Skills:
- Bilingual (French and English) with strong written communication skills
- Creative mindset with the ability to generate fresh, fashion-forward content ideas
- Highly organized and adaptable, able to manage multiple projects and shifting priorities
- Familiarity with fashion, lifestyle brands, or direct-to-consumer retail is an asset
Preferred Skills:
- Experience with content management systems
- Knowledge of SEO best practices
ASSUMPTION: Bilingual proficiency is crucial for this role due to the company's presence in both English and French-speaking markets.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 65,000 per year (Based on industry standards for a Marketing Content Specialist with 2-5 years of experience in the retail sector in Montreal)
Benefits:
- Ultimate flexibility: Enjoy a hybrid work environment
- Comprehensive benefits program
- Flexible time off: Paid leave, sick days, and vacation time
- Exclusive discounts: 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
- Referral rewards: Refer friends and earn a bonus
- Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the retail sector in Montreal. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 5,001-10,000 employees (Large)
Founded: 1909 (Over 110 years ago)
Company Description:
- RCL - Reitmans (Canada) Limited is a Canadian fashion retail icon with a strong portfolio of brands, including Reitmans, PENN., and RW&CO.
- The company is committed to creating memorable experiences and empowering customers through fashion.
- RCL operates hundreds of stores across Canada and offers a hybrid work environment.
Company Specialties:
- Retail
- Clothing
- Digital and Fashion
Company Website: http://www.reitmanscanadalimited.com
ASSUMPTION: RCL's large size and long history in the retail industry suggest a well-established company culture and extensive resources for employee development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Marketing Manager
Work Arrangement: Hybrid (On-site with flexible remote work options)
Growth Opportunities:
- Potential career advancement within the marketing department or other areas of the business
- Tuition reimbursement for professional development
- Annual bonuses and performance-based incentives
ASSUMPTION: This role offers opportunities for career growth within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 250 Sauvé O, Montréal, QC H3L 1Z2, Canada
Geographic Context:
- Montréal is the second-largest city in Canada and the cultural capital of Quebec
- The city offers a vibrant arts scene, diverse neighborhoods, and a high quality of life
- Montréal has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Written communication skills
- Creativity and content generation
- Organization and time management
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your writing and content creation work
- Demonstrate your understanding of the fashion retail industry and RCL's brand
ATS Keywords: Marketing, Content, Copywriting, Brand Storytelling, Fashion Retail, Customer Experience, Campaign Development, Content Management
ASSUMPTION: The application process may vary depending on the hiring manager's preferences and the current needs of the marketing department.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant content management systems and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for fashion
- Customer focus
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Creative and innovative
- Adaptable and flexible
- Collaborative and team-oriented
- Results-driven and proactive
Self-Assessment Questions:
- Do you share RCL's passion for fashion and empowering customers through clothing?
- Are you comfortable working in a collaborative, team-based environment?
- Can you adapt to shifting priorities and manage multiple projects simultaneously?
ASSUMPTION: RCL values employees who are passionate about fashion, customer-focused, and able to work effectively in a team environment.
⚠️ Potential Challenges
- Managing multiple projects and shifting priorities
- Adapting to a large, established company culture
- Balancing the demands of a hybrid work arrangement
- Keeping up with the fast-paced nature of the fashion retail industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Brand Storyteller in other industries
- However, this role is unique in its focus on the fashion retail sector and the need for bilingual proficiency
- Career progression may include roles such as Senior Marketing Content Specialist, Marketing Manager, or Brand Director
ASSUMPTION: While this role shares similarities with other content marketing positions, its focus on the fashion retail sector and bilingual proficiency sets it apart.
📝 Sample Projects
- Developing a social media campaign to launch a new product line
- Creating a blog series to educate customers about fashion trends and styling tips
- Managing a content calendar for a seasonal marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for creativity, organization, and adaptability in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most important priorities for this role in the first 30 days?
- How does the marketing team collaborate with other departments, such as design and merchandising?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the hybrid work arrangement support work-life balance for employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the team, while also providing valuable insights into the position and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your writing and content creation work
- Prepare for the interview by researching RCL's brand and the fashion retail industry
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
