📌 Core Information
🔹 Job Title: Marketing Content Specialist
🔹 Company: United Fidelity Bank
🔹 Location: AutoNation Headquarters, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Producing merchandising assets for promotional offers, national campaigns, and events
- Coordinating with various stakeholders, including Field Marketing, OEM Ad Planners, internal Marketing stakeholders, and agency partners
- Ensuring content accuracy and compliance with OEM, legal, and AutoNation guidelines
- Managing production schedules and administering remediation plans as required
ASSUMPTION: This role requires strong project management, organizational, and communication skills to effectively coordinate with multiple teams and meet deadlines.
📋 Key Responsibilities
✅ Facilitate development of integrated local and national campaigns while driving cross-channel adoption
✅ Participate in monthly content planning meetings, contributing OEM-specific content and incorporating events into overall marketing strategies
✅ Implement manufacturer offers and promotional event details to produce assets for customer-facing communications and marketing campaigns
✅ Build ad specials and coordinate production of promotional assets with agency partners
✅ Develop OEM brand subject matter expertise, including guidelines, events, and launches, and guide the team towards the inclusion of content within overall strategy
✅ Support OEM brand-specific marketing efforts and business needs by leading ad-hoc communication development at a localized level
✅ Drive implementation of OEM, legal, and AutoNation guidelines as well as ensure overall compliance
✅ Process and input job requests into the Job Management System (JIRA), drive channel assignments, and achieve defined SLAs
✅ Manage third-party and channel production schedules and develop and administer remediation plans as required
✅ Demonstrate and advocate company vision, mission, and values. Adhere to company policy and procedures
✅ Other duties as assigned
ASSUMPTION: This role involves working with high-volume, detailed work processes and tight deadlines, requiring exceptional organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field. MBA preferred
Experience: Minimum 5 years of marketing and/or agency account service experience
Required Skills:
- Demonstrated project management and organizational competency
- Demonstrated campaign development and administration experience
- Experience working with high-volume, detailed work processes and deadlines
- Ability to work cooperatively with internal and external departments
- Strong organization, interpersonal, and influencing skills
- In-depth knowledge of the Microsoft Suite (Word, Excel, and PowerPoint)
- Demonstrated ability to handle multiple concurrent projects while meeting deadlines
Preferred Skills:
- Experience working with JIRA or similar project management tools
- Knowledge of the automotive industry
ASSUMPTION: Candidates with experience in marketing, agency account service, or related fields are encouraged to apply, even if they do not meet every requirement.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Content Specialist with 5-10 years of experience)
Benefits:
- Competitive compensation and 401k matching
- Health, dental, and vision insurance
- Maternity benefits
- Associate purchase and discount programs for vehicles, services, parts, collision, accessories, and AutoGear
- Access to deals and discounts through YouDecide
- Opportunity to contribute to the DRVPNK mission
Working Hours: Full-time, standard office environment with light travel (up to several days per year)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Content Specialist with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- United Fidelity Bank offers a range of financial services, including personal and commercial banking, mortgage lending, health savings accounts, and consumer lending.
- The company is committed to providing convenient banking solutions through online banking, bill pay, mobile banking, and access to over 93,000 ATMs.
- United Fidelity Bank has locations in Indiana, Florida, Illinois, and Colorado.
Company Specialties:
- Personal Banking
- Business Banking
- Mortgage Lending
- Health Savings Account
- Commercial Lending
- Consumer Lending
Company Website: unitedfidelity.com
ASSUMPTION: United Fidelity Bank is a well-established financial institution with a focus on providing convenient and accessible banking services to its customers.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Director of Merchandising with a dotted line to the Manager of Content Planning
Work Arrangement: On-site, with light travel (up to several days per year)
Growth Opportunities:
- Potential advancement within the marketing department or related fields
- Opportunity to develop expertise in the automotive industry and OEM-specific marketing
- Chance to contribute to the company's DRVPNK mission and make a positive impact
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader automotive industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): AutoNation Headquarters, United States
Geographic Context:
- The AutoNation Headquarters is located in the United States, with additional offices in Indiana, Florida, Illinois, and Colorado.
- The company offers convenient banking solutions through online banking, bill pay, mobile banking, and access to over 93,000 ATMs.
Work Schedule: Standard office hours, with light travel (up to several days per year)
ASSUMPTION: The work environment is a standard office setting, with some flexibility for light travel as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and project management skills
- Communication and interpersonal skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and project management experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare examples of your campaign development and project management skills
ATS Keywords: Marketing, Content Specialist, Project Management, Campaign Development, OEM, AutoNation, Merchandising, Brand Operations
ASSUMPTION: The application process may vary, and applicants should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- JIRA (or similar project management tools)
ASSUMPTION: Familiarity with the Microsoft Suite and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on meeting deadlines
Self-Assessment Questions:
- Do you have strong project management and organizational skills?
- Are you able to work effectively with multiple stakeholders and meet tight deadlines?
- Do you thrive in a collaborative, team-oriented environment?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing high-volume, detailed work processes and tight deadlines
- Coordinating with multiple stakeholders, including internal and external departments
- Ensuring compliance with OEM, legal, and AutoNation guidelines
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: Applicants should be prepared to manage high-volume workloads, meet tight deadlines, and adapt to changes in marketing strategies and priorities.
📈 Similar Roles Comparison
- Marketing Content Specialist vs. Marketing Manager: The Marketing Content Specialist role focuses more on day-to-day campaign development and project management, while the Marketing Manager role involves strategic planning and team leadership.
- Industry-specific context: The automotive industry has unique marketing requirements and considerations, such as OEM-specific guidelines and promotional events.
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions within the automotive industry or related fields.
ASSUMPTION: Applicants should consider the differences between this role and similar marketing positions, as well as the unique aspects of the automotive industry, when evaluating their fit for this role.
📝 Sample Projects
- Developing and executing a national campaign for a new vehicle launch
- Coordinating with OEM Ad Planners to implement manufacturer offers and promotional event details
- Managing the production schedule for a series of regional promotional events
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's marketing priorities and needs.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing priorities for the company in the next 6-12 months?
- How does this role contribute to the company's overall marketing strategy?
- What is the team structure and dynamic like within the marketing department?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company's culture, allowing them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AutoNation careers portal
- Tailor your resume to highlight your marketing and project management experience
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
- Prepare examples of your campaign development and project management skills for the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
