🔹 **Job Title:** Marketing & Content Specialist
🔹 **Company:** War Room Advertising Services
🔹 **Location:** Vancouver, British Columbia, Canada
🔹 **Job Type:** Hybrid (3 days/week in office)
🔹 **Category:** Marketing
🔹 **Date Posted:** July 30, 2025
**🚀 Job Overview**
Key aspects of this role include:
1. **Campaign Execution & Management:** Plan, execute, and report on integrated marketing campaigns across multiple channels, optimizing performance using HubSpot and other analytics tools.
2. **Content Creation & Management:** Develop and manage engaging content for social media platforms, website updates, and email campaigns, ensuring brand voice and alignment with broader campaign timelines.
3. **Segmentation & Reporting:** Analyze campaign performance, track website traffic, and manage lead segmentation and email automation in HubSpot to optimize marketing strategies.
4. **Marketing Operations & Strategy Support:** Collaborate with cross-functional teams to execute inbound and outbound marketing initiatives, event marketing logistics, and advertising strategies.
**📋 Key Responsibilities**
🔹 **Campaign Execution & Management:**
- Plan and execute integrated marketing campaigns across email, social, web, and events.
- Monitor and optimize campaign performance using HubSpot and other analytics tools.
- Coordinate with the design team to create and implement creative assets.
🔹 **Content Creation & Management:**
- Manage and grow social media engagement on Instagram, YouTube, and LinkedIn.
- Conduct research and draft copy for outreach sequences, drip campaigns, newsletters, and case studies.
- Maintain content calendars and ensure alignment with broader campaign timelines.
- Oversee website updates to optimize user experience.
🔹 **Segmentation & Reporting:**
- Analyze campaign performance and track website traffic using analytics tools.
- Manage lead segmentation and email automation in HubSpot to optimize marketing strategies.
- Conduct regular reporting on sales and marketing funnels to promote visibility of pipeline and performance.
🔹 **Marketing Operations & Strategy Support:**
- Support both inbound and outbound marketing initiatives to generate and nurture leads across the funnel.
- Assist with event marketing logistics and coordination, including pre- and post-event campaign execution, lead capture workflows, and follow-up communications.
- Help plan and execute guerrilla marketing campaigns and other high-impact, creative brand activations.
- Coordinate sponsorship opportunities, including research, outreach, negotiation support, and execution in alignment with campaign objectives.
- Collaborate with internal teams on advertising strategies, campaign optimization, and content development.
**🎯 Required Qualifications**
🔹 **Education:**
- Bachelor's degree in Marketing, Communications, or a related field.
🔹 **Experience:**
- 3-4 years of experience in marketing, preferably in a B2B or agency setting.
🔹 **Required Skills:**
- Proven experience with HubSpot.
- Strong writing skills with a sharp eye for detail and brand voice.
- Data-driven mindset with understanding of KPIs and performance marketing.
- Strong understanding of social media platforms (LinkedIn, Instagram, YouTube).
- Experience with CMS platforms (like WordPress) and Google Analytics.
- Strong organizational and project management skills.
- Ability to thrive in fast-paced environments and wear multiple hats.
- Resourceful, not afraid to make decisions, and find answers to get the job done.
- Entrepreneurial at heart and not afraid to share ideas.
**💰 Compensation & Benefits**
🔹 **Salary Range:** $60,000 - $80,000 CAD per year (based on industry standards for role, experience level, and location)
🔹 **Benefits:**
- Hybrid work schedule with 3 days/week in the office.
- Summer Hour Fridays.
- 3 weeks of annual paid vacation with tenure increases.
- Additional paid holiday season break.
- Paid sick leave.
- Extended health and dental benefits, including wellness spending account.
- Professional development funding.
- Retirement savings matching.
**📌 Applicant Insights**
**🔍 Company Context**
🔹 **Industry:** Advertising Services
🔹 **Company Size:** 11-50 employees
🔹 **Founded:** 2009
🔹 **Company Description:** War Room specializes in programmatic advertising across display, native, video, social, search, and DOOH to increase sales and drive brand awareness. Their proprietary software, Kedet, coupled with expert management, delivers exceptional results.
🔹 **Company Specialties:** Programmatic Advertising, Display Advertising, Native Advertising, Social Advertising, Search Advertising, Ad Creatives, and Technical Marketing.
**📊 Role Analysis**
🔹 **Career Level:** Mid-level (2-5 years of experience)
🔹 **Reporting Structure:** Reports directly to the Marketing Manager.
🔹 **Work Arrangement:** Hybrid (3 days/week in the office)
🔹 **Growth Opportunities:** Potential for career progression in marketing, content strategy, or campaign management roles.
**🌍 Location & Work Environment**
🔹 **Office Type:** Modern, collaborative workspace in downtown Vancouver.
🔹 **Office Location:** 210 West Broadway, 600, Vancouver, British Columbia, V5Y 3W2, CA
🔹 **Geographic Context:** Vancouver offers a high quality of life with a mix of urban and outdoor activities, a vibrant cultural scene, and a diverse population.
🔹 **Work Schedule:** Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
**💼 Interview & Application Insights**
🔹 **Typical Process:** Online application review, phone or video screen, in-person interviews, and final round with senior leadership.
🔹 **Key Assessment Areas:** Marketing campaign planning, content creation, data analysis, and problem-solving skills.
🔹 **Application Tips:**
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Showcase your understanding of War Room's unique value proposition and how your skills align with the role's requirements.
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved.
**🛠️ Tools & Technologies**
🔹 HubSpot, Monday.com, WordPress, Google Analytics, social media platforms (LinkedIn, Instagram, YouTube)
**👔 Cultural Fit Considerations**
🔹 **Company Values:** Data-driven, collaborative, innovative, and results-focused.
🔹 **Work Style:** Fast-paced, dynamic, and team-oriented, with a focus on continuous learning and improvement.
🔹 **Self-Assessment Questions:**
- How do you approach data analysis to inform marketing strategies?
- Can you provide an example of a successful marketing campaign you've managed, and what made it successful?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
**⚠️ Potential Challenges**
🔹 **Role-Specific Challenges:**
- Balancing multiple responsibilities and priorities in a fast-paced environment.
- Managing campaigns across various channels and platforms.
- Collaborating effectively with cross-functional teams.
🔹 **Company-Specific Challenges:**
- Working in a dynamic, growing agency environment with evolving priorities and projects.
- Keeping up with industry trends and best practices in digital marketing.
**📈 Similar Roles Comparison**
🔹 **Career Path Comparison:**
- This role offers a unique blend of marketing campaign management, content creation, and data analysis, providing a strong foundation for a career in digital marketing, content strategy, or campaign management.
🔹 **Industry-Specific Context:**
- The advertising industry is dynamic and competitive, with a strong focus on data-driven strategies and continuous innovation.
**📝 Sample Projects**
🔹 **Campaign Management:**
- Planning and executing a multi-channel marketing campaign to generate leads for a new product launch.
- Optimizing email marketing workflows to improve open rates and click-through rates.
🔹 **Content Creation:**
- Developing a content strategy for a new social media platform to increase brand awareness and engagement.
- Creating a series of blog posts to educate customers on new product features and benefits.
**💡 Key Questions to Ask During Interview**
🔹 **Role-Specific Questions:**
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
🔹 **Company-Specific Questions:**
- How does War Room differentiate itself from other advertising agencies?
- What opportunities are there for professional growth and development within the company?
**📐 Next Steps for Applicants**
🔹 To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
3. Prepare for phone or video screens and in-person interviews by researching the company, understanding the role's requirements, and practicing your responses to common interview questions.
4. Follow up after the interview with a thank-you note, reiterating your interest in the role and addressing any concerns or questions that arose during the interview process.
**⚠️ Disclaimer**
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
