Marketing Content Specialist

📌 Core Information

🔹 Job Title: Marketing Content Specialist

🔹 Company: Vyro

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote (International candidates only)

🚀 Job Overview

Key aspects of this role include:

• Developing content strategies that align with brand vision and business goals
• Conducting research on market trends, competitor strategies, and audience insights
• Collaborating with cross-functional teams to create engaging content
• Overseeing the creation of content that is aesthetically pleasing, consistent with brand voice, and engaging for target audiences
• Measuring the effectiveness of content campaigns and strategies for continuous improvement

ASSUMPTION: This role requires a strong understanding of content marketing strategies and tactics, as well as the ability to develop creative and tech-driven content that resonates with target audiences.

📋 Key Responsibilities

✅ Conduct in-depth research on market trends, competitor strategies, and audience insights to inform content direction

✅ Define content strategy across multiple channels, ensuring alignment with brand goals and customer needs

✅ Write and develop comprehensive content briefs that outline storyboarding, scriptwriting, asset direction, and creative visuals

✅ Oversee the creation of content that is aesthetically pleasing, consistent with brand voice, and engaging for target audiences

✅ Work alongside cross-functional teams (designers, copywriters, marketing) to produce content that adheres to strategic objectives and meets high creative standards

✅ Craft impactful narratives through scripting and storyboarding for various digital platforms and media

✅ Measure the effectiveness of content campaigns and strategies, adjusting the approach as necessary for continuous improvement

ASSUMPTION: The ideal candidate will have experience in digital content creation, including blogs, video scripts, and social media, as well as knowledge of industry trends and competitors.

🎯 Required Qualifications

Education: Bachelor’s degree in Mass Communication, Marketing, Media, or a related field

Experience: Minimum of 2 years in a content strategy or marketing role

Required Skills:

• Strong understanding of content marketing strategies and tactics
• Expertise in writing content briefs, scripts, and storyboarding for visual content
• Ability to develop creative and tech-driven content that resonates with target audiences
• Knowledge of industry trends and competitors
• Experience in digital content creation, including blogs, video scripts, and social media

Preferred Skills:

• Creative, innovative, and able to think outside the box
• Excellent communication and presentation skills
• Highly organized with strong attention to detail
• Proficient in content creation tools and platforms

ASSUMPTION: A demonstrated portfolio showcasing the candidate's ability to create compelling content, including video scripts, storyboards, and creative asset direction, is required.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Content Specialist role with 2-5 years of experience in Turkey is approximately ₺35,000 - ₺50,000 per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Fully remote work arrangement
• Opportunity to work with cutting-edge AI and Machine Learning tools
• Competitive salary and benefits package

Working Hours: 40 hours per week, with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation. The benefits package may include health insurance, retirement plans, and other perks, but specific details are not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and Machine Learning tools for content creation

Company Size: 51-200 employees, which offers a dynamic and collaborative work environment with ample opportunities for growth and innovation

Founded: 2018, with a mission to revolutionize content creation and empower creativity across industries

Company Description:

• At Vyro, we’re revolutionizing content creation with cutting-edge AI and Machine Learning tools
• Our flagship products include ImagineArt, a versatile AI-powered design studio, and EverAsk, an intelligent AI assistant
• We have processed over 2.5 billion images and have 150 million+ downloads, with 800,000 daily active users

Company Specialties:

• Photography
• UI/UX
• Mobile App (Android & iOS)
• Designers
• Gen AI and SaaS

Company Website: www.vyro.ai

ASSUMPTION: Vyro is an innovative and fast-growing company that offers exciting opportunities for professionals looking to make an impact in the AI and Machine Learning space.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Marketing Content Specialist will report directly to the Marketing Manager and collaborate with various teams, including design, copywriting, and marketing

Work Arrangement: Fully remote, with the opportunity to work from anywhere outside of Pakistan

Growth Opportunities:

• Advancement within the marketing department, such as a Senior Content Specialist or Marketing Manager role
• Expansion into other areas of the business, such as product management or business development
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business

ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to work independently in a remote setting while collaborating effectively with cross-functional teams.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Istanbul, Turkey, offers a vibrant and multicultural environment with a rich history and diverse cultural attractions
• The city is well-connected by international flights, making it an ideal location for remote work
• Istanbul has a Mediterranean climate, with mild winters and hot, humid summers

Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live and work in a dynamic and culturally rich city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the Marketing Manager and other team members

Key Assessment Areas:

• Content creation and strategy skills
• Communication and presentation abilities
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your content creation and strategy skills, as well as your experience with digital content creation
• Prepare a portfolio showcasing your best work, including video scripts, storyboards, and creative asset direction
• Be ready to discuss your understanding of industry trends and competitors, as well as your ability to develop creative and tech-driven content

ATS Keywords: Content strategy, research, creative direction, storytelling, performance tracking, digital content creation, communication, organization, attention to detail, content marketing, scriptwriting, storyboarding, audience insights, market trends, creative asset direction, collaboration

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team, but the focus will be on assessing the candidate's content creation and strategy skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• AI and Machine Learning tools for content creation
• Content creation platforms and software (e.g., Adobe Creative Suite, Canva, etc.)
• Project management and collaboration tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will be proficient in using content creation tools and platforms, as well as project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: At Vyro, we push creative boundaries and strive to be at the forefront of AI and Machine Learning technology
• Collaboration: We work together to achieve our goals and support each other's growth and success
• Customer-centric: We prioritize our customers' needs and strive to create products and services that exceed their expectations

Work Style:

• Results-driven: We focus on delivering high-quality work and achieving our goals
• Dynamic: We embrace change and adapt to new challenges and opportunities
• Creative: We encourage innovation and think outside the box to solve problems and drive growth

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, and are you able to adapt to change quickly?
• Are you a self-starter with strong communication and presentation skills, able to work independently and collaboratively?
• Do you have a passion for AI and Machine Learning technology, and are you excited about the opportunity to work with cutting-edge tools?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Vyro, sharing the company's values and work style, and excited about the opportunity to contribute to its mission.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
• The fast-paced and dynamic nature of the company may require adaptability and the ability to manage multiple priorities
• The role may involve working with tight deadlines and high expectations, requiring strong project management and time management skills
• The remote work arrangement may present challenges in terms of work-life balance, requiring strong self-discipline and time management skills

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced environment, with strong self-motivation, time management, and communication skills.

📈 Similar Roles Comparison

• Compared to other Marketing Content Specialist roles, this position offers the opportunity to work with cutting-edge AI and Machine Learning tools and contribute to a fast-growing and innovative company
• In terms of industry-specific context, this role is unique in its focus on AI and Machine Learning technology for content creation
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with the potential to take on senior or management roles in the future

ASSUMPTION: The ideal candidate will be excited about the opportunity to work in a unique and innovative role, with the potential for significant growth and impact.

📝 Sample Projects

• Developing a content strategy for a new product launch, including market research, audience analysis, and creative asset direction
• Creating a video script and storyboard for a marketing campaign, incorporating brand voice and visual elements that resonate with the target audience
• Measuring the effectiveness of a content campaign and adjusting the approach based on performance data and user feedback

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their work in their portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Vyro support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Vyro approach collaboration and communication in a remote work environment?
• What are the most challenging aspects of working in a fully remote role, and how does Vyro support its remote employees?

ASSUMPTION: The ideal candidate will be proactive in asking questions and engaging in a thoughtful conversation about the role, the team, and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation and strategy skills, as well as your experience with digital content creation
• Prepare a portfolio showcasing your best work, including video scripts, storyboards, and creative asset direction
• Be ready to discuss your understanding of industry trends and competitors, as well as your ability to develop creative and tech-driven content
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.