Marketing Content Specialist

📌 Core Information

🔹 Job Title: Marketing Content Specialist

🔹 Company: Ksisters

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging social media content for Ksisters' brands across Skincare, Makeup, and Fashion industries.
• Managing brand presence and collaborating with user-generated content (UGC) creators and key opinion leaders (KOLs).
• Supporting brands across various digital platforms, including Shopify, ensuring all marketing efforts align with overall business objectives.
• Working in a fast-paced, collaborative environment and handling multiple priorities simultaneously.

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on content creation and social media management. The ideal candidate will be comfortable in front of the camera and passionate about beauty, skincare, and parenting products.

📋 Key Responsibilities

✅ Social Media Content Creation:

• Plan and develop a content calendar for Ksisters' social media platforms.
• Oversee content filming and photography, ensuring all visuals align with brand guidelines and resonate with the target audience.
• Work closely with Senior Assistant Marketing Manager to produce on-brand content for social media, blogs, and digital campaigns.

✅ Brand Representation:

• Act as the face of the content for brands under Ksisters' management, representing their values and vision through engaging and authentic content.
• Collaborate with the marketing team to ensure the messaging and tone of content align with the target market’s expectations.

✅ UGC and KOL Management:

• Manage the acquisition, selection, and engagement of user-generated content (UGC) to boost brand awareness and community engagement.
• Work with KOLs (Key Opinion Leaders) to create and manage collaborations, partnerships, and campaigns that elevate brand presence and drive engagement.
• Develop and nurture relationships with UGC creators, influencers, and KOLs to ensure high-quality, consistent content output.

✅ Backend Work & Shopify Management:

• Support the team with backend tasks, including managing product listings, updating content, and ensuring the smooth functioning of Shopify stores.
• Track and report on the performance of digital campaigns and suggest improvements based on analytics and feedback.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have a passion for beauty and skincare products.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience (2-5 years) in a similar marketing role, with a strong focus on content creation and social media management.

Required Skills:

• Video content creation and editing skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Comfortable in front of the camera and confident in representing brands.
• Strong understanding of social media platforms (Instagram, Facebook, YouTube, TikTok, etc.) and digital marketing trends.
• Experience managing user-generated content (UGC) and influencer/KOL collaborations.
• Familiarity with Shopify, including content management, product listings, and reporting tools.
• Excellent communication, organization, and project management skills.
• A passion for beauty, skincare, and parenting products with an understanding of the target audiences.

Preferred Skills:

• Knowledge of SEO best practices.
• Experience with analytics tools (Google Analytics, Shopify analytics, etc.).

ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience and a strong portfolio may be considered. Candidates with a background in content creation, social media management, or digital marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: SGD 4,000 - 6,000 per month (Based on experience and industry standards for mid-level marketing roles in Singapore)

Benefits:

• Meal Allowance
• Performance Bonus
• Insurance

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of overtime during peak periods.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, with a focus on K-beauty and K-lifestyle products.

Company Size: Small (11-50 employees), which means a more intimate work environment with closer collaboration and faster decision-making.

Founded: 2016, with a brief history focused on bringing authentic K-beauty and K-lifestyle products to Singapore.

Company Description:

• Ksisters is a Singapore-based retailer specializing in K-beauty and K-lifestyle products.
• The company was founded by Jungmin and aims to provide an authentic K-beauty and K-lifestyle destination.
• Ksisters offers a wide range of products, including skincare, makeup, and fashion items, catering to both young and mature audiences.

Company Specialties:

• Retail of K-beauty and K-lifestyle products
• E-commerce and digital marketing
• Brand management and representation

Company Website: ksisters.sg

ASSUMPTION: Ksisters' focus on K-beauty and K-lifestyle products sets it apart from other cosmetics retailers. The company's small size allows for a more intimate work environment and closer collaboration among team members.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department.

Reporting Structure: The Marketing Content Specialist will report directly to the Senior Assistant Marketing Manager and work closely with the marketing team.

Work Arrangement: On-site, with the possibility of remote work during peak periods or for specific projects.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Marketing Content Specialist or Marketing Manager.
• Expansion into other areas of the business, such as e-commerce management or brand partnerships.
• Gaining experience in brand representation and collaboration with key opinion leaders (KOLs).

ASSUMPTION: The Marketing Content Specialist role offers opportunities for career growth and development within the marketing department. The ideal candidate will be proactive, innovative, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Urban, with a modern and collaborative work environment.

Office Location(s): 21 Bukit Batok Cres, #18-79, Singapore 658065

Geographic Context:

• Singapore's vibrant and multicultural business environment.
• Close proximity to public transportation and amenities.
• Easy access to other parts of Singapore, with the city center just a short drive away.

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of overtime during peak periods.

ASSUMPTION: The office location in Singapore provides easy access to public transportation and amenities, making it convenient for employees to commute and enjoy their surroundings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of social media platforms and digital marketing trends
• Communication and interpersonal skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or examples of your previous content creation work, if available.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.

ATS Keywords: Content creation, social media management, video editing, Adobe Creative Suite, brand representation, UGC management, KOL collaboration, Shopify management, digital marketing, communication skills, project management, organization skills, analytics, SEO knowledge, fast-paced environment, passion for beauty

ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay up-to-date with the latest application status and follow any specific instructions provided by the HR department.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Shopify (content management, product listings, reporting tools)
• Social media platforms (Instagram, Facebook, YouTube, TikTok, etc.)
• Analytics tools (Google Analytics, Shopify analytics, etc.)

ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for K-beauty and K-lifestyle products
• Collaboration and teamwork
• Innovation and creativity
• Customer focus

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a genuine passion for K-beauty and K-lifestyle products?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong communication and interpersonal skills, with the ability to represent brands effectively?

ASSUMPTION: Ksisters values candidates who are passionate about their products, collaborative, and proactive in their approach to work. The ideal candidate will be comfortable working in a fast-paced environment and have strong communication and interpersonal skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced work environment with changing priorities
• Collaborating with various stakeholders, including UGC creators and KOLs
• Keeping up with the latest social media trends and best practices

ASSUMPTION: The Marketing Content Specialist role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities simultaneously. Candidates should be comfortable working in a fast-paced environment and have strong communication and interpersonal skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on content creation and social media management, with a specific emphasis on representing brands and collaborating with UGC creators and KOLs.
• Industry-specific context: The role is focused on K-beauty and K-lifestyle products, which may require a unique understanding of the target audience and market trends.
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department, with the potential to expand into other areas of the business.

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on content creation, social media management, and brand representation sets it apart. Candidates should be aware of the unique aspects of this role and how it fits within the broader marketing landscape.

📝 Sample Projects

• Developing a content calendar for a new brand launch, including social media posts, blog articles, and digital campaigns
• Managing a user-generated content (UGC) campaign, including acquisition, selection, and engagement with creators
• Collaborating with key opinion leaders (KOLs) to create and manage partnerships and campaigns that elevate brand presence and drive engagement

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Content Specialist may encounter in this role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the expectations for the Marketing Content Specialist. Candidates should prepare thoughtful questions that demonstrate their interest in the position and eagerness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your previous content creation work, if available.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.