📌 Core Information
🔹 Job Title: Marketing Content Specialist
🔹 Company: Spacewell
🔹 Location: Wilrijk (2 days/week on-site)
🔹 Job Type: Full-time
🔹 Category: B2B Tech
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, high-converting content for a B2B tech company specializing in smart building software.
- Collaborating with cross-functional teams to align content with product launches, ABM, SEO, and lifecycle programs.
- Developing and maintaining editorial calendars to ensure consistent content output.
- Optimizing content performance through SEO research and analytics.
- Working in a dynamic, international team with a focus on creativity and initiative.
ASSUMPTION: This role requires a strong strategic mindset, excellent writing skills, and a deep understanding of B2B content marketing. Familiarity with the smart building or proptech industry is a plus but not required.
📋 Key Responsibilities
✅ Develop and manage content assets including blogs, whitepapers, ebooks, customer stories, and toolkits.
✅ Translate complex technical or value-driven messages into clear, audience-friendly formats.
✅ Write and ghostwrite expert-level content for executives and industry thought leaders.
✅ Create executive-level content for LinkedIn, op-eds, award submissions, and analyst briefings.
✅ Support data storytelling, survey content, and industry benchmarking initiatives.
✅ Partner with cross-functional teams to align content with product launches, ABM, SEO, and lifecycle programs.
✅ Develop and maintain editorial calendars.
✅ Use SEO research and tools to boost content performance.
✅ Maintain a knowledge library of reusable content blocks for efficient campaign execution.
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Experience: 4-6 years of B2B content creation or product marketing experience in SaaS.
Required Skills:
- Proven track record of delivering high-quality, conversion-focused content.
- Strong SEO knowledge and hands-on experience with CMS tools (e.g., WordPress, HubSpot).
- Ability to interview subject-matter experts and write for multiple buyer personas.
Preferred Skills:
- Experience in Smart Building Tech, PropTech, EnergyTech, or IWMS.
- Familiarity with frameworks like StoryBrand or Problem-Agitate-Solution.
- Able to create toolkits, ROI guides, or gated content assets.
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and a proven track record in B2B content marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for B2B content marketing roles in Belgium)
Benefits:
- Mobile allowance
- Ecocheques
- Health insurance
- Group insurance
- Net allowances
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely 3 days a week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Spacewell operates in the IT Services and IT Consulting industry, focusing on smart building and energy management technology.
Company Size: Spacewell has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Spacewell was founded as a Nemetschek Group company, with a history in technology and consulting services.
Company Description:
- Spacewell is a technology and consulting firm that supports clients globally to improve the performance of their building portfolios.
- The company's core purpose is to make buildings work harder for their occupants by unlocking the power of building data.
- Spacewell offers a range of services, including IoT-connected workplace SaaS platforms, AI-powered energy management software, maintenance software, and independent advisory services.
Company Specialties:
- Proptech
- IWMS
- Digital Twin
- Building management software
- BIM for FM
- Facility management software
- Workplace management software
- Workplace experience software
- Space monitoring
- Comfort monitoring
- Air quality monitoring
- Building IoT
- Smart building
- Smart workplace
- Agile workplace solutions
- Space optimization
- SaaS
- Workplace analytics software
Company Website: spacewell.com
ASSUMPTION: Spacewell's focus on smart building and energy management technology provides a dynamic and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 4-6 years of experience in B2B content creation or product marketing.
Reporting Structure: The Marketing Content Specialist will report directly to the Growth Marketing Manager and collaborate with various teams, including Product, Sales Enablement, Customer Success, and PR.
Work Arrangement: This is a hybrid role with 2 days per week on-site in Wilrijk and 3 days remote.
Growth Opportunities:
- As Spacewell continues to grow, there may be opportunities for the Marketing Content Specialist to take on more responsibilities or move into a management role.
- The company's focus on innovation and technology provides opportunities for professional development and skill-building.
- Working in a cross-functional team offers exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Spacewell's office in Wilrijk is modern and collaborative, with a focus on employee comfort and productivity.
Office Location(s): Spacewell has offices in Wilrijk, Belgium, and additional locations in Hyderabad, India; Kista, Sweden; New York City, USA; Arnhem, Netherlands; Ratingen, Germany; and Barcelona, Spain.
Geographic Context:
- Wilrijk is a suburb of Antwerp, Belgium, with a population of approximately 35,000 people.
- The area offers a mix of urban and suburban living, with easy access to Antwerp's city center and international airport.
- Belgium is a multilingual country with a strong focus on education, innovation, and technology.
Work Schedule: The Marketing Content Specialist will work full-time (40 hours/week) with flexible hours and the option to work remotely 3 days a week.
ASSUMPTION: The hybrid work arrangement allows employees to balance their professional and personal lives while enjoying the benefits of working in a dynamic, international team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Growth Marketing Manager and a team member
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Writing samples and portfolio review
- SEO knowledge and content strategy discussion
- Cultural fit and alignment with Spacewell's values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your ability to create engaging, high-converting content.
- Prepare for the interview by researching Spacewell's products, services, and industry trends.
ATS Keywords: B2B content, SaaS, SEO, CMS tools, buyer personas, content strategy, thought leadership, data storytelling, campaign planning, analytics, editorial management, product marketing, ghostwriting
ASSUMPTION: Spacewell's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- CMS tools (e.g., WordPress, HubSpot)
- SEO research and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Sustainability
Work Style:
- Dynamic and international team
- Focus on creativity and initiative
- Flexible and remote-friendly work environment
Self-Assessment Questions:
- Do you thrive in a collaborative, international team environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong strategic mindset and a passion for B2B content?
ASSUMPTION: Candidates who align with Spacewell's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and strategic tasks
- Working in a fast-paced, dynamic environment with a focus on innovation and growth
- Adapting to a hybrid work arrangement and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on B2B tech content for a smart building software company.
- Spacewell's international team and focus on innovation provide unique opportunities for growth and professional development.
- This role offers a good balance between creative and strategic tasks, appealing to candidates with a diverse skill set.
ASSUMPTION: Candidates should consider their long-term career goals and personal preferences when comparing this role to other content marketing opportunities.
📝 Sample Projects
- Developing a series of blog posts and whitepapers on smart building technology and its applications in various industries.
- Creating a customer success story highlighting the benefits of Spacewell's software for a specific client or industry vertical.
- Designing and implementing a content strategy for a product launch, including blogs, webinars, and email campaigns.
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy tasks required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does Spacewell support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Spacewell measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio of your best work, showcasing your ability to create engaging, high-converting content.
- Research Spacewell's products, services, and industry trends to demonstrate your enthusiasm and preparation for the role.
- Follow up with Spacewell's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
