Marketing Content Specialist
First Street
Full-time
On-site
New York, New York, United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Marketing Content Specialist
- Company: First Street
- Location: New York, New York, United States
- Job Type: Full-Time, Hybrid (Monday, Wednesday, Thursday on-site)
- Category: Marketing, Content Creation
- Date Posted: May 13, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content across various platforms to drive awareness and demand for First Street's climate risk solutions.
- Collaborating with cross-functional teams to create compelling narratives that resonate with diverse audiences.
- Leveraging AI-powered tools to enhance content workflows, maintain quality, and scale production.
- Supporting marketing campaigns by delivering timely, consistent, and on-brand content.
ASSUMPTION: This role requires a strong communicator with a knack for storytelling, comfortable working in a fast-paced, mission-driven environment, and eager to learn about climate risk and financial modeling.
📋 Key Responsibilities
- ✅ Write and edit high-quality content across channels and formats, including blog posts, email campaigns, product one-pagers, event materials, landing pages, and social media.
- ✅ Collaborate with subject matter experts, product marketers, and designers to translate complex ideas into clear, compelling stories and narratives.
- ✅ Leverage AI writing and research tools to accelerate content creation, brainstorm angles, and maintain consistency at scale while retaining editorial quality.
- ✅ Support the execution of marketing campaigns by delivering timely and consistent content aligned with campaign goals and brand voice.
- ✅ Repurpose existing content into new formats to extend reach and engagement.
- ✅ Maintain and evolve the content calendar, ensuring a steady cadence of fresh, relevant material across owned and earned channels.
- ✅ Conduct light research to support content development, gathering facts, validating claims, and benchmarking competitors when needed.
- ✅ Uphold editorial standards, style consistency, and voice guidelines across all written materials.
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring a balance of strong writing skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
- Experience: 3-5 years of experience in a marketing, content, or editorial role, ideally within a B2B, SaaS, or mission-driven organization.
- Required Skills:
- Exceptional writing and editing skills, with an ability to craft clear, concise, and engaging copy for different audiences and platforms.
- Comfort working cross-functionally with marketers, designers, and subject matter experts to gather input and deliver polished output.
- Familiarity with generative AI tools to improve efficiency and enhance content workflows.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- A curiosity for climate science, risk, or environmental issues, and a desire to translate complex ideas into accessible language.
- Detail-oriented mindset with strong organizational and communication skills.
Preferred Skills:
- Experience writing about technical, scientific, or policy-related topics for non-technical audiences.
- Proficiency with AI-powered writing, editing, or research tools to increase productivity and creativity without compromising quality.
- Familiarity with SEO principles and how they influence content development.
- Experience supporting content execution across campaign workflows, email tools (e.g., HubSpot, Mailchimp), or CMS platforms.
ASSUMPTION: Candidates with experience in climate-related fields or a strong interest in learning about climate risk and financial modeling will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the New York City area)
- Benefits:
- Competitive health, vision, and dental benefits, with full coverage for employees
- 15 vacation days, 5 winter break days, 8 statutory holidays, and 10 sick days
- 12 weeks of paid parental leave
- 401k program with company match
- Commuter benefits
- Life insurance
- Employee Stock Option Plan
- Hybrid work schedule with in-office work days on Monday, Wednesday, and Thursday
- Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace
- Weekly team meals and an office stocked with coffee and snacks
- Working on the world's biggest issue with other passionate professionals
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
- Industry: Climate Data and Analytics
- Company Size: 51-200 employees
- Founded: 2016
- Company Description: First Street is the standard for climate risk financial modeling, using transparent and peer-reviewed methodologies to calculate the past, present, and future climate risk for every property around the globe, making it available for consumers, industry, and government.
- Company Specialties: Flooding, Datascience, Environment, Analysis, wildfire, real estate, climate modeling, climate risk, climate analytics, and risk
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and learning
- Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Product, Partnerships, and Design.
- Work Arrangement: Hybrid, with in-office work days on Monday, Wednesday, and Thursday
- Growth Opportunities: As First Street continues to grow, there will be opportunities for career advancement within the Marketing department and the company as a whole.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with a focus on sustainability and employee well-being
- Office Location(s): 777 3rd Ave, Floor 33, New York, New York 10017, US; Seattle, WA 98122, US; 210 Trilith Pkwy, Fayetteville, Georgia 30214, US
- Geographic Context: New York, New York, United States - A vibrant, multicultural city with a thriving tech industry and a strong focus on sustainability and climate action.
- Work Schedule: Full-time, with a hybrid work arrangement that allows for flexibility and a healthy work-life balance.
ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing employees to collaborate in person while also having the flexibility to work from home when needed.
💼 Interview & Application Insights
- Typical Process: 1. Phone or video screen with the HR team; 2. Writing test or case study; 3. In-depth interview with the Marketing Manager and a team member; 4. Final interview with the Marketing Director.
- Key Assessment Areas: Writing and editing skills, understanding of climate risk and financial modeling, ability to work cross-functionally, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Showcase your understanding of climate risk and financial modeling in your application materials.
- Prepare for the writing test or case study by brushing up on your writing skills and researching First Street's mission and values.
🛠️ Tools & Technologies
- AI-powered writing and research tools (e.g., ChatGPT, Jasper, GrammarlyGO)
- Marketing automation and email platforms (e.g., HubSpot, Mailchimp)
- Content management systems (CMS) and website platforms (e.g., WordPress, Drupal)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
👔 Cultural Fit Considerations
- Company Values: Impact, Drive, Ownership, Urgency, Resilience
- Work Style: Collaborative, fast-paced, mission-driven, data-informed, and focused on continuous learning and improvement.
- Self-Assessment Questions:
- How do you align with First Street's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, mission-driven environment, and how do you adapt to change and uncertainty?
- How do you approach learning about new topics and industries, and how have you applied this skill in previous roles?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest developments in climate risk and financial modeling
- Collaborating effectively with cross-functional teams, including subject matter experts and designers
- Maintaining a consistent brand voice and tone across various channels and formats
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on content creation and storytelling to drive awareness and demand for climate risk solutions, whereas related roles may focus more on campaign execution, sales enablement, or customer experience.
- Industry-specific context: The climate data and analytics industry is rapidly growing and evolving, with a strong focus on innovation and data-driven decision-making.
- Career path comparison: This role offers opportunities for career growth within the Marketing department and the company as a whole, with potential paths to senior marketing roles, management, or specialized expertise in climate risk and financial modeling.
📝 Sample Projects
- Developing a series of blog posts or articles that explain complex climate risk concepts in accessible language for non-technical audiences.
- Creating a comprehensive case study that showcases First Street's climate risk solutions and their impact on a real estate investment or development project.
- Developing a set of email campaigns that target specific customer segments, highlighting the benefits of First Street's climate risk intelligence for their unique needs.
❓ Key Questions to Ask During Interview
- How does this role support First Street's mission to connect climate and financial risk?
- What are the most pressing challenges facing the Marketing department, and how can this role help address them?
- How does the Marketing team collaborate with other departments, such as Product and Partnerships, to create compelling content and drive demand for First Street's solutions?
- What opportunities are there for professional growth and development within this role and the Marketing department as a whole?
- How does First Street measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/firststreet/8aca0747-7048-4680-994a-c51a7cc54682).
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the writing test or case study by brushing up on your writing skills and researching First Street's mission and values.
- Practice your interview skills and prepare thoughtful questions to ask during the interview process.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Marketing Content Specialist
- Company: First Street
- Location: New York, New York, United States
- Job Type: Full-Time, Hybrid (Monday, Wednesday, Thursday on-site)
- Category: Marketing, Content Creation
- Date Posted: May 13, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content across various platforms to drive awareness and demand for First Street's climate risk solutions.
- Collaborating with cross-functional teams to create compelling narratives that resonate with diverse audiences.
- Leveraging AI-powered tools to enhance content workflows, maintain quality, and scale production.
- Supporting marketing campaigns by delivering timely, consistent, and on-brand content.
ASSUMPTION: This role requires a strong communicator with a knack for storytelling, comfortable working in a fast-paced, mission-driven environment, and eager to learn about climate risk and financial modeling.
📋 Key Responsibilities
- ✅ Write and edit high-quality content across channels and formats, including blog posts, email campaigns, product one-pagers, event materials, landing pages, and social media.
- ✅ Collaborate with subject matter experts, product marketers, and designers to translate complex ideas into clear, compelling stories and narratives.
- ✅ Leverage AI writing and research tools to accelerate content creation, brainstorm angles, and maintain consistency at scale while retaining editorial quality.
- ✅ Support the execution of marketing campaigns by delivering timely and consistent content aligned with campaign goals and brand voice.
- ✅ Repurpose existing content into new formats to extend reach and engagement.
- ✅ Maintain and evolve the content calendar, ensuring a steady cadence of fresh, relevant material across owned and earned channels.
- ✅ Conduct light research to support content development, gathering facts, validating claims, and benchmarking competitors when needed.
- ✅ Uphold editorial standards, style consistency, and voice guidelines across all written materials.
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring a balance of strong writing skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
- Experience: 3-5 years of experience in a marketing, content, or editorial role, ideally within a B2B, SaaS, or mission-driven organization.
- Required Skills:
- Exceptional writing and editing skills, with an ability to craft clear, concise, and engaging copy for different audiences and platforms.
- Comfort working cross-functionally with marketers, designers, and subject matter experts to gather input and deliver polished output.
- Familiarity with generative AI tools to improve efficiency and enhance content workflows.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- A curiosity for climate science, risk, or environmental issues, and a desire to translate complex ideas into accessible language.
- Detail-oriented mindset with strong organizational and communication skills.
Preferred Skills:
- Experience writing about technical, scientific, or policy-related topics for non-technical audiences.
- Proficiency with AI-powered writing, editing, or research tools to increase productivity and creativity without compromising quality.
- Familiarity with SEO principles and how they influence content development.
- Experience supporting content execution across campaign workflows, email tools (e.g., HubSpot, Mailchimp), or CMS platforms.
ASSUMPTION: Candidates with experience in climate-related fields or a strong interest in learning about climate risk and financial modeling will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the New York City area)
- Benefits:
- Competitive health, vision, and dental benefits, with full coverage for employees
- 15 vacation days, 5 winter break days, 8 statutory holidays, and 10 sick days
- 12 weeks of paid parental leave
- 401k program with company match
- Commuter benefits
- Life insurance
- Employee Stock Option Plan
- Hybrid work schedule with in-office work days on Monday, Wednesday, and Thursday
- Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace
- Weekly team meals and an office stocked with coffee and snacks
- Working on the world's biggest issue with other passionate professionals
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
- Industry: Climate Data and Analytics
- Company Size: 51-200 employees
- Founded: 2016
- Company Description: First Street is the standard for climate risk financial modeling, using transparent and peer-reviewed methodologies to calculate the past, present, and future climate risk for every property around the globe, making it available for consumers, industry, and government.
- Company Specialties: Flooding, Datascience, Environment, Analysis, wildfire, real estate, climate modeling, climate risk, climate analytics, and risk
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and learning
- Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Product, Partnerships, and Design.
- Work Arrangement: Hybrid, with in-office work days on Monday, Wednesday, and Thursday
- Growth Opportunities: As First Street continues to grow, there will be opportunities for career advancement within the Marketing department and the company as a whole.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with a focus on sustainability and employee well-being
- Office Location(s): 777 3rd Ave, Floor 33, New York, New York 10017, US; Seattle, WA 98122, US; 210 Trilith Pkwy, Fayetteville, Georgia 30214, US
- Geographic Context: New York, New York, United States - A vibrant, multicultural city with a thriving tech industry and a strong focus on sustainability and climate action.
- Work Schedule: Full-time, with a hybrid work arrangement that allows for flexibility and a healthy work-life balance.
ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing employees to collaborate in person while also having the flexibility to work from home when needed.
💼 Interview & Application Insights
- Typical Process: 1. Phone or video screen with the HR team; 2. Writing test or case study; 3. In-depth interview with the Marketing Manager and a team member; 4. Final interview with the Marketing Director.
- Key Assessment Areas: Writing and editing skills, understanding of climate risk and financial modeling, ability to work cross-functionally, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Showcase your understanding of climate risk and financial modeling in your application materials.
- Prepare for the writing test or case study by brushing up on your writing skills and researching First Street's mission and values.
🛠️ Tools & Technologies
- AI-powered writing and research tools (e.g., ChatGPT, Jasper, GrammarlyGO)
- Marketing automation and email platforms (e.g., HubSpot, Mailchimp)
- Content management systems (CMS) and website platforms (e.g., WordPress, Drupal)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
👔 Cultural Fit Considerations
- Company Values: Impact, Drive, Ownership, Urgency, Resilience
- Work Style: Collaborative, fast-paced, mission-driven, data-informed, and focused on continuous learning and improvement.
- Self-Assessment Questions:
- How do you align with First Street's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, mission-driven environment, and how do you adapt to change and uncertainty?
- How do you approach learning about new topics and industries, and how have you applied this skill in previous roles?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest developments in climate risk and financial modeling
- Collaborating effectively with cross-functional teams, including subject matter experts and designers
- Maintaining a consistent brand voice and tone across various channels and formats
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on content creation and storytelling to drive awareness and demand for climate risk solutions, whereas related roles may focus more on campaign execution, sales enablement, or customer experience.
- Industry-specific context: The climate data and analytics industry is rapidly growing and evolving, with a strong focus on innovation and data-driven decision-making.
- Career path comparison: This role offers opportunities for career growth within the Marketing department and the company as a whole, with potential paths to senior marketing roles, management, or specialized expertise in climate risk and financial modeling.
📝 Sample Projects
- Developing a series of blog posts or articles that explain complex climate risk concepts in accessible language for non-technical audiences.
- Creating a comprehensive case study that showcases First Street's climate risk solutions and their impact on a real estate investment or development project.
- Developing a set of email campaigns that target specific customer segments, highlighting the benefits of First Street's climate risk intelligence for their unique needs.
❓ Key Questions to Ask During Interview
- How does this role support First Street's mission to connect climate and financial risk?
- What are the most pressing challenges facing the Marketing department, and how can this role help address them?
- How does the Marketing team collaborate with other departments, such as Product and Partnerships, to create compelling content and drive demand for First Street's solutions?
- What opportunities are there for professional growth and development within this role and the Marketing department as a whole?
- How does First Street measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/firststreet/8aca0747-7048-4680-994a-c51a7cc54682).
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the writing test or case study by brushing up on your writing skills and researching First Street's mission and values.
- Practice your interview skills and prepare thoughtful questions to ask during the interview process.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.