Marketing Content Strategist

📌 Core Information

🔹 Job Title: Marketing Content Strategist

🔹 Company: P1FCU

🔹 Location: Lewiston, Idaho, United States

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy across various channels
• Collaborating with internal departments to create and distribute content
• Building keyword-driven strategic content using SEO
• Serving as a brand steward, ensuring consistency in brand voice and tone

ASSUMPTION: This role requires a strong understanding of content marketing, SEO, and brand management. The ideal candidate will have experience in a similar role and be comfortable working with various internal departments.

📋 Key Responsibilities

✅ Develop and implement communication channels that support the marketing strategy and brand guidelines

✅ Write, curate, and distribute content for the organization's relevant channels

✅ Build keyword-driven strategic content, marrying strategy and keyword analytics using Search Engine Optimization (SEO)

✅ Collaborate with internal departments to create knowledge-based materials for members and potential members

✅ Conduct research and interviews with internal employees and subject matter experts to help create, produce, and distribute content

✅ Collaborate with creative, product, marketing, compliance/legal, and others on content ideas and increase understanding to ensure content is aligned with the organization's brand and messaging, assesses project needs, and meets regulatory requirements

✅ Edit and proofread written pieces before publication

✅ Other duties as assigned

ASSUMPTION: This role requires strong writing, editing, and communication skills. The ideal candidate will be able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: A college degree

Experience: A minimum of one year up to three years of similar or related experience, including preparatory experience

Required Skills:

• Content development
• SEO
• Research
• Collaboration
• Editing
• Proofreading
• Communication
• Brand stewardship
• Audience engagement
• Content distribution
• Project management

Preferred Skills:

• Experience with content management systems
• Knowledge of marketing automation tools
• Familiarity with analytics tools

ASSUMPTION: While not explicitly stated, experience with relevant tools and software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (based on industry standards for a Marketing Content Strategist with 0-3 years of experience in the Lewiston, ID area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for off-site work and extended hours as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits information is based on typical benefits offered by companies of similar size in the financial services industry.

📌 Applicant Insights

🔍 Company Context

Industry: P1FCU is a member-owned, not-for-profit financial cooperative in the financial services industry. They offer a range of financial products and services to their members.

Company Size: P1FCU has 201-500 employees, making it a mid-sized company. This size offers opportunities for career growth and exposure to various aspects of the business.

Founded: P1FCU was founded in 1938 and has since grown to serve members in multiple states.

Company Description:

• P1FCU is committed to delivering experiences rooted in empowerment to inspire financial pacesetters
• They strive to be a catalyst in educating and empowering, one experience at a time
• Their mission is to deliver experiences rooted in empowerment to inspire financial pacesetters, linking arms with employees, members, and communities as a trusted, lifelong financial partner

Company Specialties:

• Retail banking
• Mortgages
• Loans
• Financial planning
• Insurance services

Company Website: http://www.p1fcu.org

ASSUMPTION: P1FCU's focus on member empowerment and education sets it apart in the financial services industry. This focus is likely to be reflected in the company culture and the Marketing Content Strategist role.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the marketing department. It offers opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: The Marketing Content Strategist will report directly to the Marketing Manager or Director.

Work Arrangement: This role is on-site, with the possibility of occasional remote work or off-site events. The working environment is likely to be collaborative and team-oriented.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Content Strategist
• Expansion into other areas of the business, such as product development or member experience
• Opportunities for professional development and training, such as workshops or conferences

ASSUMPTION: Given P1FCU's commitment to employee development and growth, there are likely to be opportunities for the Marketing Content Strategist to advance their career within the organization.

🌍 Location & Work Environment

Office Type: P1FCU's headquarters is a traditional office environment, with shared workspaces and collaborative areas.

Office Location(s): 1025 Warner Ave, Lewiston, Idaho (ID) 83501, US

Geographic Context:

• Lewiston is a city in northern Idaho with a population of approximately 32,000
• The cost of living in Lewiston is relatively low compared to other areas in the Pacific Northwest
• The city offers a range of recreational opportunities, including outdoor activities and cultural events

Work Schedule: The work schedule for this role is likely to be Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for off-site work and extended hours as needed.

ASSUMPTION: Lewiston's relatively low cost of living and outdoor recreation opportunities may be attractive to candidates looking for a more affordable and active lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Writing and editing skills
• Content strategy and planning
• SEO knowledge and experience
• Collaboration and communication skills
• Cultural fit and alignment with P1FCU's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and content strategy work, such as blog posts, articles, or case studies
• Be prepared to discuss your approach to SEO and keyword research
• Demonstrate your understanding of P1FCU's mission and values, and how you can contribute to their success

ATS Keywords: Marketing Content Strategist, Content Development, SEO, Research, Collaboration, Editing, Communication, Brand Stewardship, Audience Engagement, Content Distribution, Project Management, Interpersonal Skills, Customer Service, Time Management, Adaptability, Attention to Detail

ASSUMPTION: P1FCU's application process is likely to be competitive, with a focus on finding the best fit for the organization's culture and values.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The Marketing Content Strategist will be expected to have experience with relevant tools and software, and may be required to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Education
• Community

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• How do you embody P1FCU's values of empowerment, education, and community in your work?
• How do you approach collaboration and teamwork in a marketing context?
• How do you handle multiple projects and deadlines, and how do you prioritize your work?

ASSUMPTION: P1FCU places a strong emphasis on cultural fit and alignment with their mission and values. Candidates should be prepared to demonstrate their fit with the organization's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the need for creativity and innovation with the need for consistency and adherence to brand guidelines
• Working with various internal departments to create and distribute content
• Keeping up with industry trends and best practices in content marketing and SEO

ASSUMPTION: The Marketing Content Strategist role at P1FCU presents both opportunities and challenges. Candidates should be prepared to manage multiple projects and deadlines, and to work collaboratively with various internal departments.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Specialist or Content Strategist in other organizations
• However, P1FCU's focus on member empowerment and education sets it apart in the financial services industry
• Career progression in this role may include advancement to a Marketing Manager or Senior Content Strategist position

ASSUMPTION: While this role is similar to other content marketing positions, P1FCU's unique focus on member empowerment and education may present unique opportunities and challenges.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating a series of blog posts or articles to educate members about financial literacy topics
• Conducting research and interviews to create a whitepaper or report on industry trends

ASSUMPTION: The Marketing Content Strategist will be expected to work on a variety of projects, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the organization?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does P1FCU support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does P1FCU measure the success of its content marketing efforts?

ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their understanding of the role and their fit with P1FCU's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and content strategy work, such as blog posts, articles, or case studies
• Prepare for your interview by researching P1FCU's mission, values, and culture, and by thinking about how you can contribute to their success
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.