🔹 Job Title: Marketing Content Strategist (Remote)
🔹 Company: Protective
🔹 Location: Work From Home
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills. The ideal candidate will have extensive experience in content strategy, particularly in the B2B marketing space, and a strong understanding of audience engagement and brand messaging.
✅ Collaborate with UX Content Strategist, Creative Strategist, and key stakeholders to ensure strategies align with organizational goals
✅ Define and document content strategies that align with marketing and business objectives
✅ Deeply understand business goals, audience segments, and journeys, focusing on audience needs and pain points
✅ Define content pillars and key messaging that align with the brand identity
✅ Develop content distribution strategies across channels, including websites, social media, email, paid media, direct mail, and trade shows
✅ Maintain a comprehensive content calendar outlining content themes, formats, and publication schedules
✅ Generate engaging content ideas across different formats, including blog posts, articles, videos, infographics, and more
✅ Work with research and analytics teams to align on best practices, inform development, and optimize content based on insights and performance
✅ Use keyword and SEO research to understand customers’ needs and search trends
✅ Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders
✅ Deliver compelling presentations that sell ideas and guide teams executing the work
✅ Collaborate with teams of writers and designers executing the vision and strategy, auditing, and/or signing off on work to ensure high-quality content, consistency of brand guidelines, and flawless execution of the content strategy
✅ Understand and communicate technical subjects clearly, concisely, and engagingly
✅ Guide best practices in content, including copywriting and storytelling techniques
✅ Review SEO and social media recommendations from AOR to ensure alignment to content strategy
✅ Review existing content, identifying gaps and opportunities, to inform decisions when developing content strategies
✅ Understand products and services and how they are nuanced across distribution channels
✅ Follow the marketing process to meet legal, compliance, and internal audit standards
ASSUMPTION: This role requires a strong understanding of content strategy, audience engagement, and brand messaging. The ideal candidate will have experience working with cross-functional teams and managing multiple projects.
Education: Bachelor’s degree in marketing, journalism, communications, or a related field
Experience: 10+ years in marketing content strategy or professional experience in a related role
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in content strategy, with experience in B2B marketing and a proven track record of success in a related role.
Salary Range: $75,000 - $115,000 a year
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a target range and may vary depending on factors such as job location, skills, and experience. The benefits package is comprehensive and designed to support the wellbeing of employees.
Industry: Protective is a leading provider of life insurance, annuity, and asset protection solutions, serving over 14.4 million people. The company operates in the insurance industry and is headquartered in Birmingham, Alabama, with a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis.
Company Size: Protective has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Protective was founded in 1907 and has a long history of providing protection and security to its customers.
Company Description:
Company Specialties:
Company Website: https://www.protective.com
ASSUMPTION: Protective is a well-established company with a strong reputation in the insurance industry. The company's size and history provide stability and opportunities for career growth.
Career Level: This role is a senior-level position, requiring extensive experience in content strategy and marketing.
Reporting Structure: The Marketing Content Strategist will report directly to the Vice President of Marketing and collaborate with various stakeholders across the enterprise.
Work Arrangement: This is a remote-only position, allowing for flexibility and work-life balance.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the organization. The company's commitment to diversity, equity, and inclusion, as well as its focus on employee wellbeing and work-life balance, supports the personal and professional growth of its employees.
Office Type: Remote work environment
Office Location(s): Work From Home
Geographic Context:
Work Schedule: The standard workweek is 40 hours, with flexibility for remote work arrangements.
ASSUMPTION: The remote work environment provides flexibility and the ability to work from anywhere in the United States. The company's virtual workforce offers opportunities for collaboration and connection with colleagues across the country.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Strategy, Marketing, B2B, Financial Services, Life Insurance, Annuities, Asset Protection, SEO, Social Media, Email Marketing, Project Management, Collaboration, Communication
ASSUMPTION: The application process for this role is typical for a marketing position, with a focus on assessing the candidate's content strategy and marketing skills, as well as their alignment with Protective's brand and values.
ASSUMPTION: The ideal candidate will have experience with various content management systems, SEO and keyword research tools, project management software, and collaboration and communication platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will have a strong understanding of Protective's brand and values and be able to align their content strategy with the company's mission and goals. They will also have experience working with cross-functional teams and staying up-to-date with industry trends and best practices.
ASSUMPTION: The ideal candidate will have experience managing multiple projects and teams, balancing strategic thinking with tactical execution, and staying up-to-date with industry trends and best practices in content strategy. They will also be able to ensure alignment with organizational goals and brand guidelines.
ASSUMPTION: This role is similar to a Senior Content Strategist or Content Manager position, but with a unique focus on the financial services industry. Career paths for this role may include advancement to a Director or Vice President of Marketing position or transition to a similar role in a different industry.
ASSUMPTION: These sample projects illustrate the range of content strategy work that the ideal candidate might be expected to perform in this role.
ASSUMPTION: These key questions help the candidate understand the role's priorities, the team's dynamics, and the company's culture and benefits.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.