Marketing Content Writer

📌 Core Information

🔹 Job Title: Marketing Content Writer

🔹 Company: LEAP Legal Software

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Sydney-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various marketing channels to drive brand awareness and product adoption
• Collaborating with global marketing teams to align content with business goals and industry trends
• Analyzing content performance and presenting data-driven insights to the marketing team
• Building strategic relationships to achieve business goals
• Working with marketing automation software to implement targeted messaging

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on data-driven decision making and customer focus.

📋 Key Responsibilities

✅ Create engaging content for various marketing channels, including EDMs, long-form content, newsletter, blog, eBooks, videos, social media, whitepapers, infographics, event collateral, press releases, and website content

✅ Work with global marketing teams and other business units to amplify content reach and performance

✅ Review and update existing marketing collateral to align with global messaging, product updates, business goals, and industry trends

✅ Write compelling brand and new product narratives

✅ Competently use marketing automation software to implement targeted messaging, resulting in impressive open rates, click-through rates, and increased usage of new product features

✅ Keep abreast of industry news and product benefits

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to adapt content to different formats and audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven experience in B2B copywriting and content creation, with a focus on marketing and/or professional services

Required Skills:

• Excellent written and verbal communication skills
• Proven experience in marketing automation platforms (e.g., Pardot, Marketing Cloud)
• Ability to build strategic partnerships and relationships
• Data-driven mindset with strong analytical skills
• Customer-focused approach with a drive for results

Preferred Skills:

• Experience in the legal sector or professional services
• Familiarity with Salesforce Marketing Cloud

ASSUMPTION: Candidates with a background in marketing, communications, or a related field, along with relevant experience, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: AUD 75,000 - 95,000 per annum (based on experience and industry standards for marketing content writers in Sydney)

Benefits:

• Additional paid wellbeing day
• Free gym membership
• Corporate dental plan
• Monthly massages
• Catered lunch and breakfast

Working Hours: Full-time, Monday to Friday, with flexible remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for marketing content writers in Sydney, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: LegalTech (Software Development)

Company Size: 1,001-5,000 employees (Global, with offices in Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland, and New Zealand)

Founded: 1987 (as LEAP, part of ATI – one of the largest international LegalTech companies)

Company Description:

• LEAP is the leading provider of Legal Practice Productivity Solutions in the world
• Guided by the purpose 'to help lawyers who help people', LEAP develops and supports market-leading software used by over 67,000 lawyers and their staff in small and medium-sized law firms
• LEAP is committed to breaking down institutional barriers and fostering an inclusive, people-first company culture

Company Specialties:

• Legal practice productivity software
• Legal accounting and client service solutions
• AI-driven legal technology

Company Website: https://leaplegalsoftware.com/

ASSUMPTION: LEAP's global presence and commitment to innovation make it an attractive employer for marketing professionals seeking growth opportunities in the LegalTech industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Head of Global Marketing

Work Arrangement: Hybrid (Sydney-based with remote flexibility)

Growth Opportunities:

• Potential to expand career based on interests and market conditions
• Opportunities to work on big and complex projects with a global team
• Access to professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within a global LegalTech company.

🌍 Location & Work Environment

Office Type: Hybrid (Sydney Head Office with remote work options)

Office Location(s): 207 Kent St, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is the largest city in Australia, with a vibrant cultural scene and a strong economy
• The legal industry in Sydney is well-established and growing, with numerous opportunities for professional development and networking
• LEAP's Sydney Head Office is centrally located, with easy access to public transportation and amenities

Work Schedule: Full-time, Monday to Friday, with flexible remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Writing and communication skills
• Analytical and data-driven mindset
• Customer focus and drive for results
• Cultural fit and alignment with LEAP's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of your writing and content creation work, demonstrating your ability to adapt to different formats and audiences
• Prepare for interview questions that assess your writing, analytical, and communication skills, as well as your cultural fit with LEAP

ATS Keywords: B2B copywriting, content creation, marketing automation, data-driven decision making, customer focus, results driven, legaltech, legal practice productivity software

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and company culture.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Pardot, Marketing Cloud)
• Content management systems (e.g., WordPress, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with marketing automation software and content management systems is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Data-driven
• Results-driven
• Inclusive and people-first

Work Style:

• Collaborative and global team environment
• Flexible and adaptable to change
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• How do you ensure that your content aligns with the company's values and business goals?
• How do you approach building strategic relationships with global marketing teams and other business units?
• How do you balance creativity with data-driven decision making in your content strategy?

ASSUMPTION: Applicants should assess their fit with LEAP's company values and work style, and be prepared to discuss their alignment during the interview process.

⚠️ Potential Challenges

• Managing multiple marketing channels and content formats
• Balancing creativity with data-driven decision making
• Adapting to a global and collaborative work environment
• Keeping up with industry trends and product updates in the fast-paced LegalTech industry

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and global work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on global marketing content creation for a leading LegalTech company
• Unlike other marketing content writer roles, this position requires a strong understanding of legal practice productivity software and the legal industry
• Career progression opportunities may include roles in global marketing management, product marketing, or content strategy

ASSUMPTION: Applicants should research similar roles in the LegalTech industry and be prepared to discuss how this role differs from and compares to those positions.

📝 Sample Projects

• Developing a content marketing strategy for LEAP's new AI-driven legal product suite
• Creating a series of blog posts and whitepapers on industry trends and best practices in legal practice productivity
• Writing and designing event collateral for LEAP's global user conferences and webinars

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these sample projects in the role.

❓ Key Questions to Ask During Interview

• How does this role fit into LEAP's global marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the global marketing team?
• How does LEAP support the professional development and growth of its employees, particularly in the marketing function?
• What are the most challenging aspects of working in a global and collaborative marketing environment, and how does LEAP address these challenges?
• How does LEAP measure the success of its marketing content, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and company, and their understanding of the marketing function in a global LegalTech context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and content creation work, demonstrating your ability to adapt to different formats and audiences
• Prepare for interview questions that assess your writing, analytical, and communication skills, as well as your cultural fit with LEAP
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.