Marketing Content Writer

📌 Core Information

🔹 Job Title: Marketing Content Writer

🔹 Company: LEAP Legal Software

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Sydney) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various marketing channels to drive global brand awareness and product adoption
• Collaborating with global marketing teams and other business units to amplify content reach and performance
• Reviewing content performance to inform future projects and data-driven decisions
• Building strategic partnerships to achieve business goals
• Maintaining existing marketing collateral and developing brand narratives

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking to develop innovative, data-driven content strategies.

📋 Key Responsibilities

✅ Create engaging content for multiple marketing channels, including EDMs, long-form content, newsletter, blog, eBooks, videos, social media, whitepapers, infographics, event collateral, press releases, and website content

✅ Work with global marketing teams and other business units to maximize content reach and performance

✅ Review content performance to deliver successful future projects and inform data-driven decisions

✅ Build strategic partnerships to achieve business goals

✅ Maintain existing marketing collateral by updating content to align with global messaging, product updates, business goals, and industry trends

✅ Write compelling brand and new product narratives

✅ Implement targeted messaging using marketing automation software to improve open rates, click-through rates, and feature usage

✅ Stay up-to-date with industry news and product benefits

ASSUMPTION: This role may require occasional overtime to meet project deadlines or support global events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: Proven experience (2-5 years) in B2B copywriting and content creation, with a focus on multiple global regions

Required Skills:

• Excellent written and verbal communication skills in English
• Proven experience with marketing automation platforms (e.g., Pardot, Marketing Cloud)
• Strong analytical and data-driven mindset
• Ability to work collaboratively with global stakeholders
• Customer-focused approach with a drive for results

Preferred Skills:

• Experience in the legal sector or professional services
• Familiarity with Salesforce Marketing Cloud
• Ability to speak multiple languages

ASSUMPTION: While experience in the legal sector is helpful, it is not essential, as the role focuses more on content creation and marketing skills.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Content Writer role in Sydney, the estimated salary range is AUD 70,000 - 90,000 per annum. This range takes into account the candidate's experience level, skills, and the company's size and industry.

Benefits:

• Paid wellbeing day
• Free gym membership
• Corporate dental plan
• Monthly massages
• Catered lunch and breakfast
• Access to sailing and yacht events

Working Hours: Full-time (40 hours/week) with flexible hybrid working arrangements. Core hours are 9:00 AM - 5:00 PM AEST, with some flexibility to accommodate global team collaboration.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: LegalTech. LEAP is the leading provider of legal practice productivity solutions, used by over 67,000 lawyers and their staff in small and medium-sized law firms worldwide.

Company Size: Medium (1,001-5,000 employees). LEAP offers a supportive and collaborative work environment with ample opportunities for growth and career development.

Founded: 1987. LEAP has been continuously innovating and expanding its product offerings to support lawyers and their staff in various regions.

Company Description:

• LEAP is committed to helping lawyers who help people by providing innovative productivity tools for the legal industry
• The company fosters a people-first culture, prioritizing employee well-being, growth, and success
• LEAP is part of ATI, one of the largest international LegalTech companies, with a global presence across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland, and New Zealand

Company Specialties:

• Legal practice management software
• Document automation
• Legal accounting
• Online client service

Company Website: leaplegalsoftware.com

ASSUMPTION: LEAP's global presence and commitment to employee growth make it an attractive option for candidates seeking international career opportunities.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth and development within the global marketing team and the broader organization.

Reporting Structure: The Marketing Content Writer will report directly to the Head of Global Marketing and collaborate with various global marketing teams and business units.

Work Arrangement: Hybrid. This role offers a flexible work arrangement with a combination of on-site (Sydney) and remote work.

Growth Opportunities:

• Expanding the role's scope to include additional marketing channels or regions
• Progressing to a senior content writer or marketing manager role
• Exploring opportunities within LEAP's global offices or other business units

ASSUMPTION: The global nature of this role and LEAP's commitment to employee growth present numerous opportunities for career advancement and international exposure.

🌍 Location & Work Environment

Office Type: Hybrid. LEAP's Sydney headquarters offers a modern and collaborative work environment, with flexible hybrid working arrangements.

Office Location(s): 207 Kent St, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is a vibrant, multicultural city with a strong legal industry and a thriving tech scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and beaches
• LEAP's office is centrally located, with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours/week) with flexible hybrid working arrangements. Core hours are 9:00 AM - 5:00 PM AEST, with some flexibility to accommodate global team collaboration.

ASSUMPTION: The hybrid work arrangement and flexible working hours cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Content assessment and/or writing test
• Interview with the Head of Global Marketing and/or other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Writing skills and creativity
• Analytical and data-driven mindset
• Collaboration and communication skills
• Cultural fit and alignment with LEAP's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous content creation work, if available
• Prepare for the content assessment or writing test by reviewing LEAP's brand guidelines and product offerings
• Research LEAP's company culture and values to demonstrate your cultural fit during interviews

ATS Keywords: Marketing Content Writer, B2B Copywriting, Content Creation, Marketing Automation, Global Marketing, LegalTech, Data-Driven Decisions, Brand Narrative Development, Partnership Building

ASSUMPTION: LEAP's interview process is designed to assess the candidate's skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Pardot, Marketing Cloud)
• Content management systems (e.g., WordPress, Drupal)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on LEAP's global marketing team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Results-driven

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of creating engaging content for multiple global regions?
• Are you comfortable working with global stakeholders and collaborating across time zones?
• Do you possess a strong balance of creativity and analytical thinking to develop innovative, data-driven content strategies?

ASSUMPTION: LEAP values candidates who demonstrate a strong alignment with the company's values and a willingness to embrace a data-driven, collaborative work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with global teams across different time zones
• Keeping up with industry trends and product updates

ASSUMPTION: LEAP's supportive work environment and commitment to employee growth help mitigate these potential challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on content creation for multiple global regions, requiring a strong balance of creativity and analytical thinking
• LEAP's global presence and commitment to employee growth offer unique opportunities for career advancement and international exposure
• This role may require occasional overtime to meet project deadlines or support global events, unlike some other marketing positions

ASSUMPTION: The unique aspects of this role make it an attractive opportunity for candidates seeking a challenging and rewarding content creation position within a global LegalTech company.

📝 Sample Projects

• Developing a global marketing campaign to launch a new AI-driven product feature
• Creating a series of blog posts and whitepapers to educate lawyers on the benefits of legal practice management software
• Writing engaging email content to promote upcoming webinars and events

ASSUMPTION: The specific projects for this role may vary depending on LEAP's global marketing team's priorities and the company's product offerings.

❓ Key Questions to Ask During Interview

• How does this role fit into LEAP's global marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the global marketing team and how this role will collaborate with other business units?
• How does LEAP support employee growth and development, particularly for candidates interested in international career opportunities?
• What are the most significant challenges facing the global marketing team, and how can this role contribute to addressing them?
• How does LEAP foster a culture of innovation and continuous improvement within the global marketing team?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the content assessment or writing test by reviewing LEAP's brand guidelines and product offerings
• Research LEAP's company culture and values to demonstrate your cultural fit during interviews
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.