π Core Information
πΉ Job Title: Marketing Contractor
πΉ Company: Central Transport
πΉ Location: Atlanta, Georgia, United States
πΉ Job Type: Full-Time, Contractor
πΉ Category: Marketing
πΉ Date Posted: July 28, 2025
πΉ Experience Level: Entry-Level to Mid-Level
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Supporting marketing efforts across the United States, Canada, and Mexico
- Collaborating with the marketing team to develop promotional strategies
- Enhancing brand visibility and driving customer engagement
- Leveraging strong communication and teamwork skills
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong emphasis on collaboration. The ideal candidate will have experience in marketing and be comfortable working in a team environment.
π Key Responsibilities
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Developing and implementing marketing strategies to promote Central Transport's services
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Collaborating with the marketing team to create engaging content and campaigns
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Monitoring and analyzing marketing performance metrics to optimize strategies
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Coordinating with cross-functional teams to ensure marketing efforts align with overall business objectives
ASSUMPTION: This role may involve some project management responsibilities, as the contractor will need to coordinate with various teams and ensure projects are completed on time and within budget.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, with a focus on communication and teamwork
Required Skills:
- Proven experience in marketing or a related field
- Strong communication and teamwork skills
- Excellent analytical and problem-solving skills
- Creativity and innovation
- Familiarity with marketing tools and software
Preferred Skills:
- Experience in the transportation industry
- Bilingual or multilingual skills
- Experience with cross-border marketing campaigns
ASSUMPTION: While experience in the transportation industry is a plus, it is not mandatory. The ideal candidate will have a strong foundation in marketing principles and be eager to learn about the transportation industry.
π° Compensation & Benefits
Salary Range: $40,000 - $60,000 per year (based on experience and industry standards for marketing contractors)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off
- Employee discounts on transportation services
Working Hours: Full-time, with a flexible schedule that may include some evenings and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing contractors with 0-2 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's budget.
π Applicant Insights
π Company Context
Industry: Central Transport is a Less-Than-Truckload (LTL) carrier, providing safe and efficient service to the United States, Canada, and Mexico. The transportation industry is competitive and dynamic, with a strong focus on customer service and operational efficiency.
Company Size: Central Transport has 1,001-5,000 employees, making it a mid-sized company. This size allows for a balance between a structured work environment and opportunities for growth and advancement.
Founded: Central Transport was founded in 1926 and has a rich history in the transportation industry.
Company Description:
- Central Transport is one of the nation's most trusted and technologically advanced LTL carriers
- The company provides safe and efficient service to a wide range of customers, from large corporations to small businesses
- Central Transport is committed to being an industry leader by understanding and exceeding customer expectations
Company Specialties:
- Trucking and Less Than Truckload (LTL) services
- Supply chain solutions
- Logistics and cross-border shipping
Company Website: centraltransport.com
ASSUMPTION: Central Transport's focus on technology and customer service sets it apart in the competitive LTL market. The company's commitment to understanding and exceeding customer expectations is a key factor in its success.
π Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering an opportunity to gain experience in a dynamic industry and grow within the company.
Reporting Structure: The Marketing Contractor will report directly to the Marketing Manager and work closely with the marketing team, as well as other departments such as sales and operations.
Work Arrangement: This role is on-site, with a flexible schedule that may include some evenings and weekends. The Marketing Contractor may be required to travel occasionally for marketing events or campaigns.
Growth Opportunities:
- As a contractor, this role offers the opportunity to gain experience in marketing and demonstrate skills that could lead to a full-time position
- The dynamic nature of the transportation industry provides opportunities for learning and growth in various aspects of the business
- Central Transport's commitment to customer service and operational efficiency creates an environment that values continuous improvement and innovation
ASSUMPTION: While this role is a contract position, there may be opportunities for full-time employment based on performance and the company's needs.
π Location & Work Environment
Office Type: Central Transport's Atlanta office is a modern, professional environment with a collaborative work culture.
Office Location(s): 12225 Stephens Rd, Warren, MI 48089, US
Geographic Context:
- Atlanta is a major hub for transportation and logistics, making it an ideal location for a marketing role focused on promoting transportation services
- The city offers a diverse and vibrant culture, with numerous attractions and amenities
- Atlanta's central location in the United States makes it an ideal base for marketing campaigns targeting customers across the country
Work Schedule: Full-time, with a flexible schedule that may include some evenings and weekends
ASSUMPTION: The Atlanta office provides a collaborative and dynamic work environment, with opportunities for growth and learning in the transportation industry.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Communication and teamwork abilities
- Analytical and problem-solving skills
- Creativity and innovation
- Alignment with Central Transport's values and culture
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Central Transport's business and how your skills align with the role's requirements
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your creative and analytical skills
ATS Keywords: Marketing, communication, teamwork, problem-solving, creativity, analytical skills, LTL, transportation, customer engagement, promotional strategies
ASSUMPTION: Central Transport's application process is designed to assess the candidate's marketing skills, experience, and cultural fit. The interview process may include behavioral and situational questions to evaluate the candidate's ability to perform the job's core responsibilities.
π οΈ Tools & Technologies
- Marketing automation software (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Marketing Contractor will be expected to have experience with marketing tools and software, as well as the ability to learn and adapt to new technologies as needed.
π Cultural Fit Considerations
Company Values:
- Safety: Central Transport prioritizes the safety of its employees and customers above all else
- Integrity: The company values honesty, fairness, and ethical behavior in all aspects of its operations
- Customer Focus: Central Transport is committed to understanding and exceeding customer expectations
- Teamwork: The company values collaboration and mutual support among its employees
- Innovation: Central Transport encourages creativity and continuous improvement in its operations and services
Work Style:
- Central Transport values a collaborative and dynamic work environment, with opportunities for growth and learning
- The company encourages employees to take initiative and contribute to its success
- Central Transport offers a flexible work schedule, with the opportunity to work remotely on occasion
Self-Assessment Questions:
- Do you have experience in marketing or a related field?
- Are you comfortable working in a team environment and collaborating with cross-functional teams?
- Do you have strong analytical and problem-solving skills, with the ability to optimize marketing strategies based on performance metrics?
- Are you comfortable working in a fast-paced and dynamic industry, with the ability to adapt to changes and new challenges?
ASSUMPTION: Central Transport values candidates who are passionate about marketing, committed to customer service, and eager to learn and grow in the transportation industry.
β οΈ Potential Challenges
- The dynamic nature of the transportation industry may require the Marketing Contractor to adapt to changes in marketing strategies and priorities
- The role may involve some project management responsibilities, requiring strong organizational skills and the ability to coordinate with cross-functional teams
- The Marketing Contractor may be required to work evenings and weekends, depending on marketing campaign timelines and events
- The competitive nature of the LTL market may require the Marketing Contractor to stay up-to-date with industry trends and best practices
ASSUMPTION: The Marketing Contractor should be comfortable working in a fast-paced and dynamic environment, with the ability to adapt to changes and new challenges.
π Similar Roles Comparison
- Compared to other marketing roles in the transportation industry, this position offers a unique opportunity to gain experience in a dynamic and competitive market
- Marketing Contractors may have more flexibility in their work schedule and the ability to work remotely on occasion
- This role offers the opportunity to work with a wide range of customers, from large corporations to small businesses, providing diverse marketing experiences
ASSUMPTION: While this role is a contract position, it offers the opportunity to gain valuable experience in marketing and demonstrate skills that could lead to full-time employment with Central Transport or other transportation companies.
π Sample Projects
- Developing and implementing a social media marketing campaign to promote Central Transport's services to small and medium-sized businesses
- Analyzing customer data to identify trends and optimize marketing strategies for specific customer segments
- Collaborating with the sales team to create targeted marketing materials for key accounts
ASSUMPTION: The Marketing Contractor will have the opportunity to work on a variety of projects, depending on the company's marketing priorities and the candidate's skills and interests.
β Key Questions to Ask During Interview
- What are the key marketing priorities for Central Transport in the next 6-12 months?
- How does the marketing team collaborate with other departments, such as sales and operations?
- What opportunities are there for professional development and growth within the marketing department?
- How does Central Transport measure the success of its marketing campaigns, and how are those metrics used to optimize strategies?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: The Marketing Contractor should ask thoughtful questions that demonstrate their interest in the role and their understanding of Central Transport's business and marketing strategies.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills, with a focus on communication and teamwork
- Write a cover letter that demonstrates your understanding of Central Transport's business and how your skills align with the role's requirements
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your creative and analytical skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.