📌 Core Information
🔹 Job Title: Marketing Controller/Planner (w/m/d) Frühstück/Backen
🔹 Company: Coop
🔹 Location: Basel, Basel-Stadt, Switzerland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for breakfast and baking products
- Analyzing market trends and performance metrics to optimize marketing efforts
- Collaborating with cross-functional teams to ensure marketing plans align with overall business objectives
- Monitoring and reporting on marketing KPIs to assess campaign performance and ROI
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive marketing success in a competitive market.
📋 Key Responsibilities
✅ Oversee marketing strategies and planning for breakfast and baking products
✅ Analyze market trends and performance metrics to optimize marketing efforts
✅ Collaborate with cross-functional teams to ensure marketing plans align with overall business objectives
✅ Monitor and report on marketing KPIs to assess campaign performance and ROI
ASSUMPTION: This role may require occasional weekend work or flexible hours to support marketing campaigns and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing planning and analysis, preferably in the food industry
Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills in German and English
- Proven experience with marketing analytics tools and CRM systems
- Ability to work collaboratively and manage multiple projects simultaneously
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the Swiss retail market
ASSUMPTION: Candidates with experience in the food industry or related sectors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on experience and qualifications)
Benefits:
- Attractive employee discounts on Coop products
- Comprehensive pension plan
- Flexible working hours and home office options
- Continuous training and development opportunities
Working Hours: Full-time position with a standard workweek of 40 hours. Occasional flexible hours may be required to support marketing campaigns and events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the food and consumer goods sector
Company Size: 10,001+ employees, providing a large and diverse range of career opportunities
Founded: 1911, with a rich history and strong brand recognition in Switzerland
Company Description:
- Coop is a Swiss retailer, wholesaler, and producer, offering a wide range of products and services
- Committed to sustainability and social responsibility, Coop prioritizes quality, innovation, and customer satisfaction
- Emphasizes diversity, open communication, and collaborative teamwork among its employees
Company Specialties:
- Retail and wholesale operations
- Private label products and brands
- Food production and processing
Company Website: https://www.coop.ch/
ASSUMPTION: As a large, established company, Coop offers numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and communications
Work Arrangement: On-site, with occasional flexible hours or remote work for specific projects
Growth Opportunities:
- Progression to senior marketing roles or management positions
- Expansion into other areas of marketing or related fields, such as sales or product management
- Development of leadership and strategic planning skills
ASSUMPTION: This role provides an excellent opportunity for candidates to gain experience in marketing strategy and planning within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices
Office Location(s): Thiersteinerallee 14, Basel, 4002, CH
Geographic Context:
- Basel is a vibrant, multicultural city with a high quality of life
- Close proximity to the Swiss border with France and Germany, offering easy access to international travel and culture
- Strong job market with numerous opportunities in various industries
Work Schedule: Standard workweek of 40 hours, with occasional flexible hours or remote work for specific projects
ASSUMPTION: The Basel office provides a dynamic and engaging work environment, fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with Coop's values
- Problem-solving abilities and strategic thinking
Application Tips:
- Highlight relevant experience in marketing planning and analysis, particularly in the food industry
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to analyze data and drive results
- Research Coop's values and mission, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Marketing planning, market analysis, campaign optimization, KPI monitoring, CRM, marketing analytics, breakfast products, baking products
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, SAP CRM)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Quality
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- How do my personal values align with Coop's core values?
- Am I comfortable working in a large, collaborative team environment?
- Do I have the ability to analyze data and make strategic decisions based on my findings?
ASSUMPTION: Candidates who demonstrate a strong fit with Coop's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Occasional weekend work or flexible hours to support marketing campaigns and events
- Adapting to changes in market trends and consumer behavior
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Marketing Coordinator position, but with a stronger focus on strategic planning and campaign optimization
- In the Swiss retail market, Coop is a leading employer, offering competitive salaries and benefits compared to other companies in the industry
- This role provides an opportunity for career growth into senior marketing positions or management roles within the company
ASSUMPTION: Candidates should research similar roles and companies in the Swiss retail market to better understand the competitive landscape and expectations for this position.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new breakfast product launch, including market analysis, target audience segmentation, and campaign strategy
- Analyzing sales data and customer feedback to optimize marketing efforts for an existing baking product line
- Collaborating with the communications team to create a integrated marketing campaign that aligns with overall business objectives and brand messaging
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects assigned.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role contribute to addressing them?
- How does this role collaborate with other departments, such as sales and product management, to ensure marketing efforts align with overall business objectives?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Coop support work-life balance for its employees, particularly in roles that may require occasional flexible hours or remote work?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing planning and analysis
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to analyze data and drive results
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
