Marketing Conversion Manager

📌 Core Information

🔹 Job Title: Marketing Conversion Manager

🔹 Company: Coverletter Tech

🔹 Location: Cluj-Napoca, Romania

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (70% remote, 30% on-site)

🚀 Job Overview

Key aspects of this role include:

• Conducting in-depth analyses of conversion performance to drive actionable recommendations
• Optimizing customer interactions and enhancing user experiences across digital touchpoints
• Monitoring and interpreting customer behavior data and conversion metrics
• Collaborating with cross-functional teams to align strategies and ensure cohesive user experiences
• Leading the development and execution of the organization's conversion optimization roadmap

ASSUMPTION: This role requires a strong background in CRO and digital marketing, with a focus on data-driven decision making and customer-centric approaches.

📋 Key Responsibilities

✅ Conduct in-depth analyses of conversion performance to provide actionable recommendations that support A/B and multivariate testing, the development of new landing pages, and the creation of innovative digital user experiences.

✅ Optimize customer interactions in alignment with the team’s methodology, employing heuristic evaluation, UI/UX analysis, messaging strategy, data interpretation, and funnel optimization techniques.

✅ Take ownership of key performance indicators (KPIs) within defined segments of the conversion funnel and customer lifecycle, ensuring continuous improvement through collaboration with cross-functional teams.

✅ Monitor, interpret, and leverage customer behavior data and conversion metrics to inform strategic decisions and enhance performance across digital touchpoints.

✅ Lead the development, execution, and performance tracking of the organization’s conversion optimization roadmap.

✅ Strive for high levels of agility and operational velocity in optimization initiatives, with a focus on driving both marketing efficiency and commercial success.

✅ Collaborate closely with various marketing departments to align strategies and ensure a cohesive user experience.

ASSUMPTION: This role requires strong analytical skills, a customer-centric approach, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of CRO and/or digital marketing experience in a performance-centric role

Required Skills:

• Proven track record of ideating, implementing, and scaling CRO or digital growth programs
• Strong customer-centric approach to optimization, leveraging experience in UX, UI, and digital design for conversion best practices
• Experience with industry-leading optimization tools such as Optimizely, Google Optimize, Omniconvert, or Unbounce
• Ability to work closely with data, independently interpret and present that data in engaging and meaningful ways
• Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization

Preferred Skills:

• Fluency in Romanian and English
• Experience working in a hybrid or remote environment

ASSUMPTION: Candidates with a strong background in CRO and digital marketing, along with relevant experience in UX/UI design and data analysis, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on experience and market rates, the estimated salary range for this role in Cluj-Napoca is between 25,000 RON and 35,000 RON per month.

Benefits:

• Flexible schedule and hybrid work
• 25 paid days off per year
• Eye glasses (150 Euro)
• Meal tickets (40 lei/day)
• 7 Card
• Learning opportunities
• Referral bonus
• Travel & Wellness Allowance
• Gifts on special occasions (e.g., Christmas, Easter)
• Bookster
• Recognition Program

Working Hours: Full-time, with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, specializing in digital matchmaking and recruitment

Company Size: 51-200 employees, offering a mid-sized company culture with opportunities for growth and collaboration

Founded: 2013, with a history of innovation and digital transformation in the recruitment industry

Company Description:

• Next-generation matchmaking, fast, accurate, and 100% digital
• Focused on employment agency, workforce, tech, outsourcing, contingency work, and temp work
• Committed to providing a seamless and efficient recruitment experience for both clients and candidates

Company Specialties:

• Employment Agency
• Workforce
• Tech
• Outsourcing
• Contingency Work and Temp Work

Company Website: coverletter.tech

ASSUMPTION: Coverletter Tech is a dynamic and innovative company that values digital expertise and customer-centric approaches.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with various marketing departments

Work Arrangement: Hybrid, with 70% remote work and 30% on-site presence in Cluj-Napoca

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities and take on more strategic initiatives
• Possibility to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and CRO.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on remote work and occasional on-site collaboration

Office Location(s): Cluj-Napoca, Romania

Geographic Context:

• Cluj-Napoca is the second-largest city in Romania, offering a vibrant cultural scene and a growing tech industry
• The city is known for its historical sites, beautiful architecture, and lively nightlife
• Cluj-Napoca is home to several universities and has a young, educated population

Work Schedule: Full-time, with flexible scheduling and remote work options

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to balance remote work with occasional on-site collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• CRO and digital marketing expertise
• Data analysis and interpretation skills
• Customer-centric approach and user experience design
• Project management and prioritization skills
• Collaboration and communication skills

Application Tips:

• Highlight relevant CRO and digital marketing experience in your resume
• Include specific examples of successful CRO initiatives and their impact on business outcomes
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively

ATS Keywords: CRO, digital marketing, A/B testing, UI/UX analysis, data interpretation, funnel optimization, customer behavior analysis, performance tracking, collaboration, optimization tools, project management, customer-centric approach, digital user experiences, agility, marketing efficiency, commercial success

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.

🛠️ Tools & Technologies

• Optimizely, Google Optimize, Omniconvert, or Unbounce
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should be comfortable using industry-leading CRO tools and have experience with data analysis and project management software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and agile
• Results-focused and goal-oriented
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven decision making and CRO initiatives?
• Are you comfortable working in a hybrid or remote environment and collaborating with cross-functional teams?
• Do you thrive in a fast-paced, innovative work environment that values continuous learning and improvement?

ASSUMPTION: Candidates who align with Coverletter Tech's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple marketing projects simultaneously within a complex organization
• Balancing remote work with occasional on-site collaboration
• Adapting to a fast-paced, innovative work environment
• Keeping up with industry trends and best practices in CRO and digital marketing

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects effectively.

📈 Similar Roles Comparison

• This role focuses more on CRO and conversion optimization than other marketing roles, such as SEO or content marketing
• Compared to other CRO roles, this position offers a unique blend of customer-centric approaches and data-driven decision making
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Conducting A/B tests to optimize landing pages and improve conversion rates
• Analyzing customer behavior data to identify trends and inform strategic decisions
• Developing and executing a comprehensive conversion optimization roadmap
• Collaborating with cross-functional teams to align strategies and ensure a cohesive user experience

ASSUMPTION: Candidates should be prepared to discuss specific examples of their CRO experience and how they have driven results in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its CRO initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that manifest in a hybrid work environment?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant CRO and digital marketing experience
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with the company's culture
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.