Marketing Conversion Manager

📌 Core Information

🔹 Job Title: Marketing Conversion Manager

🔹 Company: Coverletter.tech

🔹 Location: Cluj-Napoca, Cluj, Romania

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (remote 70%, on-site 30%)

🚀 Job Overview

Key aspects of this role include:

• Conducting in-depth analyses of conversion performance to drive actionable recommendations
• Optimizing customer interactions across digital touchpoints
• Leading the development and execution of the organization's conversion optimization roadmap
• Collaborating with cross-functional teams to align strategies and ensure a cohesive user experience

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a cross-functional team environment.

📋 Key Responsibilities

✅ Conduct in-depth analyses of conversion performance to provide actionable recommendations that support A/B and multivariate testing, the development of new landing pages, and the creation of innovative digital user experiences.

✅ Optimize customer interactions in alignment with the team’s methodology, employing heuristic evaluation, UI/UX analysis, messaging strategy, data interpretation, and funnel optimization techniques.

✅ Take ownership of key performance indicators (KPIs) within defined segments of the conversion funnel and customer lifecycle, ensuring continuous improvement through collaboration with cross-functional teams.

✅ Monitor, interpret, and leverage customer behavior data and conversion metrics to inform strategic decisions and enhance performance across digital touchpoints.

✅ Lead the development, execution, and performance tracking of the organization’s conversion optimization roadmap.

✅ Strive for high levels of agility and operational velocity in optimization initiatives, with a focus on driving both marketing efficiency and commercial success.

✅ Collaborate closely with various marketing departments to align strategies and ensure a cohesive user experience.

ASSUMPTION: This role requires a proactive approach to identifying and addressing conversion issues, as well as strong project management skills to manage multiple optimization initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of CRO and/or digital marketing experience in a performance-centric role

Required Skills:

• Proven track record of ideating, implementing, and scaling CRO or digital growth programs
• Strong customer-centric approach to optimization, leveraging experience in UX, UI, and digital design for conversion best practices
• Experience with industry-leading optimization tools such as Optimizely, Google Optimize, Omniconvert, or Unbounce
• Ability to work closely with data, independently interpret and present data in engaging and meaningful ways
• Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization

Preferred Skills:

• Fluency in Romanian and English
• Experience working in an Agile environment

ASSUMPTION: Candidates with a strong background in data analysis and a proven track record in driving conversion rate optimization will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 25,000 RON and 35,000 RON per year, based on industry standards for a Marketing Conversion Manager with 5-10 years of experience in Cluj-Napoca, Romania.

Benefits:

• Flexible schedule and hybrid work
• 25 paid days off per year
• Eye glasses (150 Euro)
• Meal tickets (40 lei/day)
• 7 Card
• Learning opportunities
• Referral bonus
• Travel & Wellness Allowance
• Gifts on special occasions (e.g., Christmas, Easter)
• Bookster
• Recognition Program

Working Hours: Full-time (40 hours/week), with flexible scheduling and a hybrid work arrangement (remote 70%, on-site 30%)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Coverletter.tech specializes in next-generation matchmaking, offering fast, accurate, and 100% digital recruitment solutions.
• The company focuses on employment agency services, workforce management, tech, outsourcing, contingency work, and temp work.
• Coverletter.tech aims to provide innovative and efficient recruitment solutions for both clients and candidates.

Company Specialties:

• Employment Agency
• Workforce
• Tech
• Outsourcing
• Contingency Work
• Temp Work

Company Website: http://www.coverletter.tech

ASSUMPTION: Coverletter.tech's focus on digital recruitment solutions and innovative tech makes it an attractive employer for tech-savvy professionals seeking a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership within the conversion optimization team.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various marketing departments, including Retention, Affiliates, SEO, Traditional and Digital Media, Social Media, and Referrals.

Work Arrangement: Hybrid work arrangement, with remote work accounting for 70% of the workweek and on-site work accounting for 30%.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand responsibilities based on performance and interest
• Chance to work on high-impact projects that drive business growth and improve user experiences

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the organization's digital presence and user experiences, with ample room for growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Cluj-Napoca, Romania

Office Location(s): Sector 2, Bucharest

Geographic Context:

• Cluj-Napoca is the second-largest city in Romania, offering a vibrant cultural scene, historical sites, and a growing tech industry.
• The city is known for its high quality of life, affordable cost of living, and strong job market.
• Cluj-Napoca is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.

Work Schedule: Full-time (40 hours/week), with flexible scheduling and a hybrid work arrangement (remote 70%, on-site 30%)

ASSUMPTION: Cluj-Napoca's dynamic tech industry and affordable cost of living make it an attractive location for marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Data analysis and interpretation skills
• Conversion rate optimization strategies and techniques
• Collaboration and communication skills
• Problem-solving and project management abilities

Application Tips:

• Highlight your relevant experience and achievements in conversion rate optimization and digital marketing.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare examples of successful conversion optimization projects you've worked on, demonstrating your ability to drive results.

ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Multivariate Testing, UI/UX Analysis, Data Interpretation, Funnel Optimization, Customer Behavior Analysis, Performance Tracking, Agility, Collaboration, Messaging Strategy, Optimization Tools, Project Management, Customer Centric Approach, Digital User Experiences

ASSUMPTION: Applicants should focus on demonstrating their technical skills and relevant experience in conversion rate optimization, as well as their ability to work effectively in a collaborative, cross-functional team environment.

🛠️ Tools & Technologies

• Optimizely
• Google Optimize
• Omniconvert
• Unbounce
• Google Analytics
• Adobe Creative Suite (optional)

ASSUMPTION: Familiarity with industry-leading optimization tools and a willingness to learn new tools as needed will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer Focus
• Continuous Learning

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and proactive
• Continuously seeking to improve and learn

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing complex datasets to inform strategic decisions?
• Are you comfortable working in a collaborative, cross-functional team and contributing to a shared vision?
• Do you possess a strong customer-centric mindset and a passion for improving user experiences?

ASSUMPTION: Candidates who align with Coverletter.tech's core values and work style will be most successful in this role and contribute positively to the company culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously within a complex organization may require strong prioritization and time management skills.
• Working with cross-functional teams may present communication and collaboration challenges that require proactive problem-solving.
• The hybrid work arrangement may require adaptability and self-motivation to maintain productivity and engagement while working remotely.
• The fast-paced and dynamic nature of the digital marketing industry may necessitate continuous learning and adaptation to new tools and trends.

ASSUMPTION: Candidates should be prepared to address these potential challenges proactively and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other conversion rate optimization roles, this position offers a unique opportunity to work in a fast-growing, innovative tech company focused on digital recruitment solutions.
• Industry-specific context: The human resources services industry is competitive and dynamic, with a strong focus on technology and data-driven decision-making.
• Career path comparison: This role offers a clear path for growth and leadership within the conversion optimization team, with opportunities to expand responsibilities based on performance and interest.

ASSUMPTION: Candidates should research similar roles in the human resources services industry to better understand the unique opportunities and challenges presented by this position.

📝 Sample Projects

• Developing and implementing an A/B testing strategy to optimize a high-traffic landing page, resulting in a 20% increase in conversions.
• Conducting a comprehensive UI/UX analysis of a client's website and making data-driven recommendations to improve user experiences and drive conversions.
• Leading a cross-functional team to develop and execute a multivariate testing roadmap, resulting in a 15% increase in overall conversion rates across multiple digital touchpoints.

ASSUMPTION: Applicants should prepare examples of their past projects that demonstrate their ability to drive results and make a significant impact on conversion rates and user experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant challenges facing the conversion optimization team currently, and how can this role address them?
• How does Coverletter.tech support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Coverletter.tech foster a culture of innovation and continuous learning, and how can this role contribute to that culture?

ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of successful conversion optimization projects you've worked on, demonstrating your ability to drive results.
• Follow up with the hiring manager within one week of submission to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.