Marketing Coodinator
King Law Offices, PC
Full-time
On-site
Forest City, North Carolina, United States
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: King Law Offices, PC
🔹 Location: Forest City, North Carolina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry/Mid Level
🔹 Remote Status: On-site
🚀 Job Overview
King Law Offices, a prominent law firm with headquarters in Forest City, North Carolina, is seeking a talented Marketing Coordinator to join their team. This role involves developing and implementing marketing strategies to promote the firm's legal services and enhance its brand presence. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for staying updated on industry trends.
📋 Key Responsibilities
🔹 Marketing Strategy & Analysis:
- Monitor and analyze the performance of marketing efforts, including website traffic and social media engagement.
- Make data-driven recommendations for improvements based on analysis results.
🔹 Content Creation & Management:
- Create and maintain content for the firm’s website, blogs, and social media platforms.
- Draft and schedule weekly social media posts and monthly client newsletters.
🔹 Online Presence Management:
- Manage the firm’s Google, Yelp, Find Law, and Google local service ads.
- Collaborate with legal teams to create and promote content related to legal updates, case successes, and relevant industry news.
🔹 Market Research & Client Engagement:
- Conduct market research to identify new opportunities and stay updated on industry trends.
- Manage the firm’s online reputation and engage with clients on review platforms.
🔹 Vendor Management & Compliance:
- Work with external vendors and agencies as needed for marketing projects.
- Adhere to ethical guidelines and regulations applicable to the firm’s marketing.
🔹 Budget Management:
- Manage marketing budgets and resources effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in marketing or a related field.
Experience:
- Previous marketing experience.
Required Skills:
- Strong understanding of digital marketing, content creation, and social media management.
- Excellent written and verbal communication skills.
- Proficiency in using marketing tools and software.
- Highly organized with strong project management skills.
- Creative thinking and problem-solving abilities.
- Knowledge of ethical considerations and regulations related to legal marketing.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on industry standards for entry/mid-level marketing roles in North Carolina)
Benefits:
- Competitive compensation and bonus.
- Company-issued computer.
- Employee health insurance with optional dental, vision, short-term disability, long-term disability, and life insurance plans available.
- 401(k) matching and profit-sharing plans.
- Paid time off, holiday pay, and paid parental leave.
- TGIF benefit and student loan reimbursement program.
- Additional benefits include tuition reimbursement, employee assistance program, and wellness program.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services
Company Size: 51-200 employees
Founded: 2002
Headquarters: Forest City, North Carolina
Specialties: Personal Injury Law, Family Law, Estate Planning & Wills, Criminal Law, Business & Municipal Law, Immigration Law, and Traffic Citations.
Company Description:
King Law Offices is committed to providing premium legal services, one relationship at a time. They strive to build a relationship with each client, ensuring absolute confidentiality and professionalism. The firm encourages clients to ask past clients and local community folks about their reputation and takes pride in serving several municipalities, local governments, and public utility providers.
📊 Role Analysis
Career Level: Entry/Mid Level
Reporting Structure: Reports directly to the Marketing Manager or similar role.
Work Arrangement: On-site, Monday-Friday, 8 AM until 5 PM.
Growth Opportunities:
- Potential career progression to Senior Marketing Coordinator or similar role as the firm grows.
- Opportunities to work on diverse marketing projects and gain experience in various aspects of marketing.
🌍 Location & Work Environment
Office Type: Traditional office setting with a professional, collaborative work environment.
Office Location(s): 364 Butler Rd, Forest City, North Carolina 28043 (Headquarters)
Geographic Context:
- Forest City, North Carolina, is a small town with a population of approximately 7,500 people.
- The area offers a low cost of living, affordable housing, and a tight-knit community.
- The region is known for its natural beauty, outdoor recreation, and cultural attractions.
Work Schedule: Monday-Friday, 8 AM until 5 PM, with a 30-minute lunch break.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager or a panel of interviewers.
4. Final interview with the Marketing Manager or a senior-level team member.
Key Assessment Areas:
- Marketing strategy and planning.
- Content creation and management.
- Data analysis and reporting.
- Communication and interpersonal skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact.
- Research the firm's marketing efforts and be ready to discuss potential improvements or ideas.
ATS Keywords: Marketing, Digital Marketing, Content Creation, Social Media Management, Data Analysis, Legal Marketing, Marketing Strategy, Brand Management, SEO, SEM, PPC, PPC, Marketing Campaigns, Marketing Planning, Marketing Research, Marketing Budgets, Marketing Compliance, Marketing Ethics.
🛠 Cultural Fit Considerations
Company Values: Compassion, Innovation, Trust, Advocacy
Work Style: Collaborative, professional, forward-thinking, relationship-focused
Self-Assessment Questions:
1. How do you align with King Law Offices' core values, particularly 'compassion' and 'trust'?
2. Describe your experience working in a collaborative, relationship-focused environment.
3. How do you approach handling sensitive or confidential information in a professional setting?
🛠 Potential Challenges
1. Work-Life Balance: The role may require occasional work outside of regular business hours for events or campaigns.
2. Adapting to a Small-Town Environment: Forest City has a small-town atmosphere, which may differ from larger urban areas.
3. Working in the Legal Industry: The role involves understanding and adhering to ethical guidelines and regulations specific to legal marketing.
📈 Similar Roles Comparison
1. Marketing Specialist vs. Marketing Coordinator: While both roles involve marketing tasks, the Marketing Coordinator role typically has more strategic and management responsibilities.
2. Legal Marketing vs. General Marketing: Legal marketing requires understanding and adhering to specific ethical guidelines and regulations, which may not apply to general marketing roles.
📝 Sample Projects
1. Marketing Campaign: Develop and execute a marketing campaign to promote the firm's estate planning services, targeting individuals aged 55 and above.
2. Social Media Strategy: Create a social media strategy to increase engagement and reach among the firm's target audience, focusing on platforms such as Facebook, LinkedIn, and Instagram.
3. Website Redesign: Lead a website redesign project to improve user experience, accessibility, and search engine optimization.
💡 Key Questions to Ask During Interview
1. What are the most significant marketing challenges facing the firm in the next 12-24 months?
2. How does the Marketing Coordinator role contribute to the firm's overall business strategy?
3. What opportunities are there for professional growth and development within the marketing department?
4. How does the firm support work-life balance for its employees?
5. What are the most rewarding aspects of working at King Law Offices, according to current employees?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Customize your resume and cover letter to highlight relevant marketing experience and skills.
3. Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact.
4. Research the firm's marketing efforts and be ready to discuss potential improvements or ideas.
5. Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Marketing Coordinator
🔹 Company: King Law Offices, PC
🔹 Location: Forest City, North Carolina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry/Mid Level
🔹 Remote Status: On-site
🚀 Job Overview
King Law Offices, a prominent law firm with headquarters in Forest City, North Carolina, is seeking a talented Marketing Coordinator to join their team. This role involves developing and implementing marketing strategies to promote the firm's legal services and enhance its brand presence. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for staying updated on industry trends.
📋 Key Responsibilities
🔹 Marketing Strategy & Analysis:
- Monitor and analyze the performance of marketing efforts, including website traffic and social media engagement.
- Make data-driven recommendations for improvements based on analysis results.
🔹 Content Creation & Management:
- Create and maintain content for the firm’s website, blogs, and social media platforms.
- Draft and schedule weekly social media posts and monthly client newsletters.
🔹 Online Presence Management:
- Manage the firm’s Google, Yelp, Find Law, and Google local service ads.
- Collaborate with legal teams to create and promote content related to legal updates, case successes, and relevant industry news.
🔹 Market Research & Client Engagement:
- Conduct market research to identify new opportunities and stay updated on industry trends.
- Manage the firm’s online reputation and engage with clients on review platforms.
🔹 Vendor Management & Compliance:
- Work with external vendors and agencies as needed for marketing projects.
- Adhere to ethical guidelines and regulations applicable to the firm’s marketing.
🔹 Budget Management:
- Manage marketing budgets and resources effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in marketing or a related field.
Experience:
- Previous marketing experience.
Required Skills:
- Strong understanding of digital marketing, content creation, and social media management.
- Excellent written and verbal communication skills.
- Proficiency in using marketing tools and software.
- Highly organized with strong project management skills.
- Creative thinking and problem-solving abilities.
- Knowledge of ethical considerations and regulations related to legal marketing.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on industry standards for entry/mid-level marketing roles in North Carolina)
Benefits:
- Competitive compensation and bonus.
- Company-issued computer.
- Employee health insurance with optional dental, vision, short-term disability, long-term disability, and life insurance plans available.
- 401(k) matching and profit-sharing plans.
- Paid time off, holiday pay, and paid parental leave.
- TGIF benefit and student loan reimbursement program.
- Additional benefits include tuition reimbursement, employee assistance program, and wellness program.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services
Company Size: 51-200 employees
Founded: 2002
Headquarters: Forest City, North Carolina
Specialties: Personal Injury Law, Family Law, Estate Planning & Wills, Criminal Law, Business & Municipal Law, Immigration Law, and Traffic Citations.
Company Description:
King Law Offices is committed to providing premium legal services, one relationship at a time. They strive to build a relationship with each client, ensuring absolute confidentiality and professionalism. The firm encourages clients to ask past clients and local community folks about their reputation and takes pride in serving several municipalities, local governments, and public utility providers.
📊 Role Analysis
Career Level: Entry/Mid Level
Reporting Structure: Reports directly to the Marketing Manager or similar role.
Work Arrangement: On-site, Monday-Friday, 8 AM until 5 PM.
Growth Opportunities:
- Potential career progression to Senior Marketing Coordinator or similar role as the firm grows.
- Opportunities to work on diverse marketing projects and gain experience in various aspects of marketing.
🌍 Location & Work Environment
Office Type: Traditional office setting with a professional, collaborative work environment.
Office Location(s): 364 Butler Rd, Forest City, North Carolina 28043 (Headquarters)
Geographic Context:
- Forest City, North Carolina, is a small town with a population of approximately 7,500 people.
- The area offers a low cost of living, affordable housing, and a tight-knit community.
- The region is known for its natural beauty, outdoor recreation, and cultural attractions.
Work Schedule: Monday-Friday, 8 AM until 5 PM, with a 30-minute lunch break.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager or a panel of interviewers.
4. Final interview with the Marketing Manager or a senior-level team member.
Key Assessment Areas:
- Marketing strategy and planning.
- Content creation and management.
- Data analysis and reporting.
- Communication and interpersonal skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact.
- Research the firm's marketing efforts and be ready to discuss potential improvements or ideas.
ATS Keywords: Marketing, Digital Marketing, Content Creation, Social Media Management, Data Analysis, Legal Marketing, Marketing Strategy, Brand Management, SEO, SEM, PPC, PPC, Marketing Campaigns, Marketing Planning, Marketing Research, Marketing Budgets, Marketing Compliance, Marketing Ethics.
🛠 Cultural Fit Considerations
Company Values: Compassion, Innovation, Trust, Advocacy
Work Style: Collaborative, professional, forward-thinking, relationship-focused
Self-Assessment Questions:
1. How do you align with King Law Offices' core values, particularly 'compassion' and 'trust'?
2. Describe your experience working in a collaborative, relationship-focused environment.
3. How do you approach handling sensitive or confidential information in a professional setting?
🛠 Potential Challenges
1. Work-Life Balance: The role may require occasional work outside of regular business hours for events or campaigns.
2. Adapting to a Small-Town Environment: Forest City has a small-town atmosphere, which may differ from larger urban areas.
3. Working in the Legal Industry: The role involves understanding and adhering to ethical guidelines and regulations specific to legal marketing.
📈 Similar Roles Comparison
1. Marketing Specialist vs. Marketing Coordinator: While both roles involve marketing tasks, the Marketing Coordinator role typically has more strategic and management responsibilities.
2. Legal Marketing vs. General Marketing: Legal marketing requires understanding and adhering to specific ethical guidelines and regulations, which may not apply to general marketing roles.
📝 Sample Projects
1. Marketing Campaign: Develop and execute a marketing campaign to promote the firm's estate planning services, targeting individuals aged 55 and above.
2. Social Media Strategy: Create a social media strategy to increase engagement and reach among the firm's target audience, focusing on platforms such as Facebook, LinkedIn, and Instagram.
3. Website Redesign: Lead a website redesign project to improve user experience, accessibility, and search engine optimization.
💡 Key Questions to Ask During Interview
1. What are the most significant marketing challenges facing the firm in the next 12-24 months?
2. How does the Marketing Coordinator role contribute to the firm's overall business strategy?
3. What opportunities are there for professional growth and development within the marketing department?
4. How does the firm support work-life balance for its employees?
5. What are the most rewarding aspects of working at King Law Offices, according to current employees?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Customize your resume and cover letter to highlight relevant marketing experience and skills.
3. Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact.
4. Research the firm's marketing efforts and be ready to discuss potential improvements or ideas.
5. Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.