Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Alphabe Insight Inc

🔹 Location: Kansas City, Missouri, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing initiatives and campaigns
• Coordinating projects and tracking progress
• Ensuring brand consistency and supporting strategic goals
• Collaborating with internal teams and stakeholders

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Coordinate and execute marketing campaigns across multiple platforms

✅ Conduct market research and analyze trends to identify new marketing opportunities

✅ Work with content creators and design teams to ensure alignment with brand messaging

✅ Manage marketing calendars and schedules to ensure timely execution of initiatives

✅ Track campaign performance and assist in reporting metrics and analytics

✅ Support the development of marketing materials such as presentations, brochures, and proposals

✅ Collaborate with sales and product teams to align strategies and goals

✅ Maintain organized records of marketing activities and budgets

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. The successful candidate will be able to balance both creative and data-driven aspects of marketing.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 1-3 years of experience in a marketing or coordination role

Required Skills:

• Strong organizational and time management skills
• Excellent written and verbal communication
• Ability to multitask and meet deadlines in a dynamic environment
• Familiarity with project management tools and marketing software (a plus)

Preferred Skills:

• Experience with CRM software
• Knowledge of SEO and content marketing strategies
• Fluency in a second language

ASSUMPTION: While not explicitly stated, having experience with CRM software, SEO, and content marketing strategies would be beneficial for this role. Additionally, being bilingual could be an asset in a diverse market like Kansas City.

💰 Compensation & Benefits

Salary Range: $58,000 - $68,000 annually

Benefits:

• Opportunities for professional growth and career development
• Collaborative and supportive team environment
• Training and mentorship programs
• Health and wellness support

Working Hours: Full-time, typically 40 hours per week. May require occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is competitive for a Marketing Coordinator role in the Kansas City area, considering the experience level required. The benefits package is designed to support employee growth, engagement, and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services. Alphabe Insight Inc specializes in management, marketing, and public relations services.

Company Size: 51-200 employees. This size allows for a collaborative work environment with opportunities for growth and mentorship.

Founded: 2019. The company is relatively new but has already established a strong presence in the industry.

Company Description:

• Signal Tru Brand is not your average PR and branding agency. They focus on storytelling, trendsetting, and problem-solving to help brands connect with their audience.
• Their philosophy revolves around authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
• Their team consists of passionate storytellers, trendsetters, and problem solvers dedicated to revolutionizing the way brands communicate.

Company Specialties:

• Management
• Marketing
• Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: Alphabe Insight Inc, operating as Signal Tru Brand, is a dynamic and innovative company that values creativity, strategic thinking, and strong communication skills. Their focus on storytelling and brand messaging makes this an exciting opportunity for a Marketing Coordinator.

📊 Role Analysis

Career Level: Entry to mid-level. This role offers opportunities for professional growth and career development within the marketing field.

Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager or Director.

Work Arrangement: On-site, full-time. The role may require occasional overtime to meet project deadlines.

Growth Opportunities:

• Advancement to a Senior Marketing Coordinator or Marketing Manager role
• Expanding skills and expertise in various marketing disciplines
• Potential to work on diverse projects across different industries

ASSUMPTION: This role offers a clear path for career progression within the marketing department. As the company grows, there may also be opportunities to take on more responsibilities or explore other areas of interest.

🌍 Location & Work Environment

Office Type: On-site. The office is located in Reno, Nevada, with a satellite office in Kansas City, Missouri.

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US (Reno HQ), and a satellite office in Kansas City, Missouri

Geographic Context:

• Kansas City, Missouri, is a vibrant city with a rich history and a growing tech industry. It offers a lower cost of living compared to coastal cities and a diverse cultural scene.
• The office is located in the heart of downtown Reno, Nevada, providing easy access to amenities and public transportation.
• The company operates in a dynamic and collaborative work environment, fostering creativity and innovation.

Work Schedule: Full-time, typically 40 hours per week. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: Working in the Kansas City office provides an opportunity to be part of a growing team in a vibrant city. The Reno headquarters offers a dynamic and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager or Director
• Final interview with key stakeholders or the CEO

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical skills and experience with marketing software

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on marketing campaigns, project management, and analytical skills.
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission.
• Prepare examples of marketing materials you've created or campaigns you've managed to showcase your skills and experience.
• Research the company and be ready to discuss how your skills and experience align with their values and goals.

ATS Keywords: Marketing Coordinator, Marketing Campaigns, Project Management, Brand Messaging, Market Research, Analytics, CRM, SEO, Content Marketing, Teamwork, Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's problem-solving skills, communication abilities, and cultural fit. Demonstrating relevant experience and a strong understanding of the company's mission will be crucial for success.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with CRM software, marketing automation tools, and project management platforms will be beneficial for this role. The specific tools used may vary depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Passion for storytelling and creativity
• Strategic thinking and problem-solving
• Collaboration and teamwork
• Authenticity and integrity

Work Style:

• Dynamic and fast-paced environment
• Focus on results and continuous improvement
• Openness to feedback and collaboration
• Emphasis on work-life balance and employee well-being

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where creativity and strategic thinking are valued?
• Are you comfortable working with diverse teams and stakeholders to achieve common goals?
• Do you have a passion for storytelling and a commitment to delivering high-quality work?

ASSUMPTION: Alphabe Insight Inc values candidates who are passionate about storytelling, strategic thinking, and collaboration. They seek individuals who can thrive in a dynamic environment and contribute to their mission of revolutionizing brand communication.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Working with diverse teams and stakeholders to achieve common goals
• Balancing creative and data-driven aspects of marketing

ASSUMPTION: This role may present challenges in managing multiple projects and balancing creative and data-driven aspects of marketing. However, these challenges can also provide opportunities for growth and learning.

📈 Similar Roles Comparison

• Marketing Specialist: Focuses more on tactical execution and less on strategic planning and coordination
• Marketing Manager: Oversees marketing strategies and teams, with more responsibility for budgeting and resource allocation
• Marketing Analyst: Focuses primarily on data analysis and reporting, with less emphasis on project coordination and campaign execution

ASSUMPTION: While these roles share some similarities, the Marketing Coordinator role is unique in its focus on project coordination, strategic planning, and cross-functional collaboration.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign to launch a new product
• Conducting market research to identify trends and opportunities in the industry
• Developing and presenting a marketing report to stakeholders, highlighting key metrics and insights

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Coordinator role, from strategic planning and execution to data analysis and reporting.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy and goals of the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does the company foster a culture of collaboration and innovation?

ASSUMPTION: These questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the expectations and culture of the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, focusing on marketing campaigns, project management, and analytical skills.
• Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission.
• Prepare examples of marketing materials you've created or campaigns you've managed to showcase your skills and experience.
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.