Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Vision Loss Rehabilitation Canada

🔹 Location: Kitchener, Ontario, Canada

🔹 Job Type: Temporary (16 weeks)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and accessible content for various platforms
• Reviewing and editing written content for accuracy and clarity
• Designing visually appealing and accessible graphics
• Supporting public relations efforts and administrative projects
• Analyzing data and tracking marketing campaign performance

ASSUMPTION: This role is funded through the Canada Summer Jobs Program, targeting youth between 15 and 30 years of age. It offers an opportunity to gain practical experience in a national healthcare organization.

📋 Key Responsibilities

✅ Create engaging copy for the website, social media posts, newsletters, and other relevant marketing materials

✅ Review and edit written content, ensuring accuracy, clarity, consistency, and accessibility

✅ Assist with creating visually appealing and accessible graphics for social media, marketing materials, infographics, and website

✅ Provide support for public relations and work on other administrative projects as directed by the manager

✅ Utilize software and other tools to analyze data, create reports, and track marketing campaign performance

✅ Other related activities and duties as assigned

ASSUMPTION: The role may involve working with individuals who are blind or partially sighted, requiring sensitivity and understanding of accessibility needs.

🎯 Required Qualifications

Education: Currently enrolled in a college or university program focusing on marketing, communications, public relations, graphic design, or any related field

Experience: None specified (entry-level position)

Required Skills:

• Proficiency in MS Office suite, including strong knowledge of Excel
• Experience with graphic design, video, and photo editing
• Strong attention to detail and organizational skills

Preferred Skills:

• Experience working with individuals with vision loss
• Fluency in French (bilingualism)

ASSUMPTION: As this is a Canada Summer Jobs-funded position, candidates must be between 15 and 30 years of age, Canadian citizens, permanent residents, or refugees, and legally entitled to work in Canada.

💰 Compensation & Benefits

Salary Range: $17.20 CAD per hour (as per the Canada Summer Jobs Program wage grid)

Benefits:

• Competitive salaries
• Benefits
• Flexible schedules
• Opportunities for professional development and growth

Working Hours: Full-time (35-40 hours per week)

ASSUMPTION: The salary range is based on the Canada Summer Jobs Program wage grid, which is designed to be competitive with provincial minimum wage requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Vision Loss Rehabilitation Canada is a non-profit organization focused on providing training and support to people who are blind or partially sighted across Canada. They work closely with healthcare professionals to enhance clients' independence, safety, and mobility.

Company Size: 201-500 employees

Founded: Not specified

Company Description:

• Vision Loss Rehabilitation Canada is a health services organization that provides training to empower clients to develop or restore activities of daily living skills.
• They work closely with ophthalmologists, optometrists, and other health care professionals, providing essential care on a referral basis in homes, workplaces, and communities across the country.
• The organization is committed to creating and fostering an inclusive workplace and encourages applications from historically disadvantaged and marginalized groups.

Company Specialties:

• Training and support for individuals with vision loss
• Collaboration with healthcare professionals
• Accessible content creation

Company Website: visionlossrehab.ca

ASSUMPTION: Vision Loss Rehabilitation Canada is committed to accessibility and may have specific requirements for content creation and design to accommodate individuals with vision loss.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: Reports to the Marketing and Communications Manager

Work Arrangement: On-site, full-time (35-40 hours per week)

Growth Opportunities:

• Gaining practical experience in a national healthcare organization
• Developing skills in content creation, graphic design, and data analysis
• Potential for professional development and growth within the organization

ASSUMPTION: This role is designed to provide youth with an opportunity to gain experience and learn practical skills, rather than being a long-term career position.

🌍 Location & Work Environment

Office Type: Not specified (assumed to be a standard office environment)

Office Location(s): Kitchener, Ontario, Canada

Geographic Context:

• Kitchener is located in southwestern Ontario, approximately 100 km west of Toronto.
• The city has a population of around 230,000 people and offers a mix of urban and rural living.
• Kitchener is home to several tech companies and has a growing startup scene.

Work Schedule: Full-time (35-40 hours per week), with flexible scheduling options possible

ASSUMPTION: The work environment may require sensitivity and understanding of individuals with vision loss, as well as experience working with accessible content and design.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check (standard Vulnerable Sector Check)

Key Assessment Areas:

• Content creation and editing skills
• Graphic design and accessibility knowledge
• Attention to detail and organizational skills
• Cultural fit and commitment to the organization's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the organization's mission and commitment to accessibility.
• Provide examples of your content creation, graphic design, and data analysis work.
• Be prepared to discuss your availability for a full-time, temporary position starting in May 2025.

ATS Keywords: Marketing, Communications, Public Relations, Graphic Design, Content Creation, Editing, Data Analysis, Social Media, Attention to Detail, Organizational Skills, Accessibility, Vision Loss, Healthcare

ASSUMPTION: The application process may prioritize candidates with direct lived experience working with individuals with vision loss or those with a strong commitment to accessibility.

🛠️ Tools & Technologies

• MS Office suite (Word, Excel, PowerPoint)
• Graphic design software (e.g., Adobe Creative Suite, Canva, or similar)
• Data analysis tools (e.g., Google Analytics, social media analytics platforms)
• Accessibility testing tools (e.g., WAVE, aXe, or similar)

ASSUMPTION: The organization may provide training or resources to help the successful candidate develop their skills in specific tools or technologies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to accessibility and inclusivity
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Attention to detail and strong organizational skills
• Ability to work independently and in a team environment
• Adaptability and willingness to learn

Self-Assessment Questions:

• How do you ensure that your content is accessible to individuals with vision loss?
• Can you describe a time when you had to adapt your work style to accommodate a specific need or situation?
• How do you approach learning new tools or technologies to improve your skills and work quality?

ASSUMPTION: Vision Loss Rehabilitation Canada values candidates who are committed to their mission, have strong attention to detail, and are adaptable and willing to learn.

⚠️ Potential Challenges

• Working with individuals with vision loss may require additional sensitivity and understanding.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• As a temporary position, there may be limited opportunities for long-term career growth within the organization.
• The role may require some flexibility in working hours, depending on the organization's needs.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to gain practical experience and develop valuable skills in a national healthcare organization.

📈 Similar Roles Comparison

• This role is similar to other marketing coordinator positions but focuses specifically on creating accessible content for individuals with vision loss.
• Unlike many marketing roles, this position requires a strong understanding of accessibility principles and may involve working directly with clients who are blind or partially sighted.
• As a temporary position, this role may offer less long-term career growth potential than permanent marketing coordinator roles.

ASSUMPTION: This role is unique in its focus on accessibility and working with individuals with vision loss, making it an excellent opportunity for candidates interested in this field.

📝 Sample Projects

• Creating engaging and accessible social media content for Vision Loss Rehabilitation Canada's platforms
• Designing visually appealing and accessible graphics for marketing materials, infographics, and the website
• Analyzing data from marketing campaigns to identify trends and make data-driven decisions

ASSUMPTION: Sample projects may vary depending on the organization's current marketing and communications priorities and the successful candidate's skills and interests.

❓ Key Questions to Ask During Interview

• How does Vision Loss Rehabilitation Canada ensure that its content and services are accessible to individuals with vision loss?
• Can you describe a typical day or week in this role and how it might vary depending on the organization's needs?
• What opportunities are there for professional development and growth within the organization, particularly for temporary employees?
• How does Vision Loss Rehabilitation Canada support its employees in maintaining a healthy work-life balance?
• What are the most rewarding and challenging aspects of working in this role and within the organization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to the organization's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Provide examples of your content creation, graphic design, and data analysis work.
• Be prepared to discuss your availability for a full-time, temporary position starting in May 2025.
• Follow up with the hiring manager, Janice Rego, after one week if you have not heard back regarding your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.