📌 Core Information
🔹 Job Title: Marketing Coördinator 1
🔹 Company: TUI
🔹 Location: Willemstad, Curaçao
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns to attract new customers and enhance TUI's brand visibility
- Managing relationships with external agencies and stakeholders
- Collaborating with various teams within Marketing: Marketing Communication, Customer Analytics & CRM, and Digital Marketing
- Working in a creative and dynamic environment with a focus on driving growth and innovation
ASSUMPTION: This role requires a proactive and results-driven individual who can work independently and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and implementing ATL (Above The Line) marketing campaigns to attract new customers and enhance TUI's brand visibility
✅ Managing relationships with external agencies and stakeholders, ensuring projects are delivered on time and within budget
✅ Collaborating with Marketing Communication, Customer Analytics & CRM, and Digital Marketing teams to align strategies and maximize impact
✅ Monitoring and analyzing campaign performance to optimize results and achieve annual targets
✅ Maintaining accurate administrative records and contributing to strategic planning
ASSUMPTION: The ideal candidate will have a strong background in marketing communication, with a proven track record of developing and executing successful campaigns.
🎯 Required Qualifications
Education: University or college degree in Marketing or Marketing Communication
Experience: 3-4 years of relevant work experience in marketing communication
Required Skills:
- Proven experience in developing and implementing marketing campaigns
- Strong knowledge of online and offline marketing communication tools and channels
- Excellent communication skills in Dutch and English
- Commercial awareness and customer focus
- Proactive, results-driven, and innovative mindset
- Ability to work independently and collaborate effectively with cross-functional teams
Preferred Skills:
- Experience with CRM systems
- Fluency in additional languages
- Knowledge of the travel industry
ASSUMPTION: Candidates with relevant work experience and a strong academic background in marketing or a related field will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between €25,000 and €35,000 per year, based on industry standards for a Marketing Coordinator role in Curaçao with 3-4 years of experience.
Benefits:
- Free travel insurance
- 40% employee discount on travel
- IPB scheme
- Life-long learning opportunities (online/offline)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TUI is a leading global travel and leisure experience company, operating in the hospitality industry with a focus on creating memorable experiences for customers and empowering local communities through sustainable tourism.
Company Size: TUI has over 60,000 employees worldwide, making it a large organization with diverse opportunities for growth and development.
Founded: TUI was founded in 1968 and has since grown into one of the world's leading tourism groups, offering a wide range of travel experiences through its various brands and subsidiaries.
Company Description:
- TUI is a global leader in the tourism industry, offering a wide range of travel experiences through its various brands and subsidiaries
- The company is committed to creating moments that enrich the lives of its customers and empowering local communities through sustainable tourism
- TUI's diverse portfolio includes hotels, airlines, cruise liners, digital platforms for tours and activities, and over 1,200 travel agencies and online portals
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resort
- Airlines
- Cruises
Company Website: http://www.tuigroup.com
ASSUMPTION: TUI's diverse portfolio and global presence offer candidates the opportunity to work in various roles and locations, with ample opportunities for growth and development.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take the next step in their career, with opportunities for growth and development within the organization.
Reporting Structure: The Marketing Coördinator 1 will report directly to the Marketing Manager and collaborate with various teams within Marketing, as well as external agencies and stakeholders.
Work Arrangement: This is an on-site role, with the opportunity to work from the TUI office in Willemstad, Curaçao.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion of responsibilities and leadership opportunities as the company grows
- Access to life-long learning opportunities to develop new skills and advance career prospects
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the company continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: The TUI office in Willemstad, Curaçao is a modern and collaborative workspace, with a focus on creativity and innovation.
Office Location(s): Willemstad, Curaçao
Geographic Context:
- Curaçao is a Caribbean island known for its beautiful beaches, vibrant culture, and diverse ecosystems
- The island offers a tropical climate, with warm temperatures year-round and a mix of Dutch, Papiamento, and English spoken
- Curaçao is a popular tourist destination, with a thriving tourism industry that offers numerous opportunities for growth and development
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely on occasion
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and collaborative environment, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing campaign development and implementation
- Stakeholder management and communication
- Problem-solving and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have developed and executed
- Demonstrate your understanding of TUI's brand and marketing objectives
ATS Keywords: Marketing Communication, Campaign Development, Stakeholder Management, Customer Acquisition, Brand Visibility, Marketing Strategy, CRM, Digital Marketing, ATL, Customer Analytics
ASSUMPTION: The ideal candidate will have a strong background in marketing communication, with a proven track record of developing and executing successful campaigns.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Adventure: TUI encourages employees to be curious, take risks, and embrace new challenges
- Smile: TUI fosters a positive and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table
- Impact: TUI is committed to creating moments that enrich the lives of its customers and empowering local communities through sustainable tourism
Work Style:
- Collaborative: TUI values teamwork and encourages employees to support and learn from one another
- Creative: TUI fosters a culture of innovation and encourages employees to think outside the box
- Dynamic: TUI operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and proactive
Self-Assessment Questions:
- How do you align with TUI's values of adventure, smile, and impact?
- How do you approach collaboration and teamwork in a dynamic and creative environment?
- How do you stay organized and adaptable in a fast-paced and ever-changing work environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit for TUI, with a positive and proactive attitude, a willingness to learn and adapt, and a passion for creating memorable experiences for customers.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and adaptability
- Working in a fast-paced and ever-changing environment may present unique challenges and opportunities for growth
- Curaçao's tropical climate and cultural diversity may require candidates to be adaptable and open-minded
- TUI's global presence and diverse portfolio may present opportunities for career growth and development, but also competition for limited roles
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the company continues to grow and expand its offerings.
📈 Similar Roles Comparison
- Marketing Coördinator roles at other companies may have different reporting structures and responsibilities, but will still require strong marketing communication skills and experience
- TUI's global presence and diverse portfolio offer unique opportunities for growth and development within the organization
- Career paths within TUI may vary depending on the individual's skills, experience, and career goals
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the company continues to grow and expand its offerings.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to attract new customers to TUI's hotels and resorts in Curaçao
- Collaborating with external agencies to create and execute a successful ATL marketing campaign for TUI's airlines
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for TUI in Curaçao?
- What opportunities are there for growth and development within the marketing team and the organization as a whole?
- How does TUI support work-life balance for its employees?
- What are the key challenges facing the marketing team and the organization as a whole, and how can this role help address them?
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the company continues to grow and expand its offerings.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have developed and executed
- Demonstrate your understanding of TUI's brand and marketing objectives
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
