Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Mattel

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (onsite and remote work)

🚀 Job Overview

Key aspects of this role include:

• Supporting brand strategy through robust data analysis
• Administrative excellence in managing multiple tasks and projects
• Seamless cross-functional collaboration with marketing, sales, and operations teams
• Contributing to marketing events, promotions, and campaigns

ASSUMPTION: This role requires a balance of analytical skills, attention to detail, and strong communication to succeed in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Generate weekly, monthly, and quarterly reports to identify inventory risks, financial gaps, and marketing opportunities

✅ Assist in ad hoc report creation and deep-dive analysis to inform future marketing strategies

✅ Support the team with Circana market share data pulls and monthly reporting

✅ Continuously seek opportunities to streamline processes and add value to team operations

✅ Liaise with marketing, sales, and operations teams to ensure accurate and updated information in internal systems and online lists

✅ Assist in executing marketing events and promotions

✅ Support ongoing audit processes

✅ Coordinate meeting logistics, including agenda development, discussion material preparation, and minute-taking

✅ Manage sourcing and shipment of product samples as needed

✅ Oversee marketing invoice management, including account coding and PO creation

✅ Complete campaign briefs for retail media programs, including sourcing copy and assets and securing approvals, and partner with external agencies to execute on time

ASSUMPTION: The role may evolve to include additional responsibilities based on the team's needs and the candidate's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in category management, analytics, data management, or a related field

Required Skills:

• Advanced Microsoft Excel proficiency
• Strong skills in Microsoft Word, PowerPoint, and Outlook
• Ability to manage multiple tasks and prioritize effectively
• Excellent written and verbal communication skills
• Strong analytical and research abilities
• Exceptional attention to detail and accuracy

Preferred Skills:

• Familiarity with AS400, Tableau, and Cognos data systems

ASSUMPTION: Candidates with relevant internship experience or transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 65,000 per year (based on industry standards for entry-level marketing roles in Mississauga)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mattel products
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel operates in the toy and family entertainment industry, with a focus on creating innovative products and experiences that inspire fans, entertain audiences, and develop children through play.

Company Size: Mattel is a large corporation with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: 1945, with a rich history of iconic brands and a commitment to empowering generations of children.

Company Description:

• Mattel is a leading global toy and family entertainment company
• Owns one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, and American Girl
• Engages consumers through toys, content, consumer products, digital, and live experiences

Company Specialties:

• Toy and game manufacturing
• Entertainment and licensing
• Retail and ecommerce collaboration

Company Website: Mattel.com

ASSUMPTION: Mattel's large size and extensive brand portfolio offer diverse career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, operations, and external agencies.

Work Arrangement: Hybrid, with a combination of onsite and remote work, offering flexibility and a balance between collaboration and independent work.

Growth Opportunities:

• Advancement within the marketing department, such as promotions to Senior Marketing Coordinator or Marketing Manager
• Expansion into other areas of the business, such as product management, brand management, or marketing communications
• Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure

ASSUMPTION: The Marketing Coordinator role provides a strong foundation for a career in marketing, with opportunities for growth and development based on performance and initiative.

🌍 Location & Work Environment

Office Type: Mattel's Mississauga office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 6155 Freemont Blvd, Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is the sixth-largest city in Canada, located in the Greater Toronto Area (GTA)
• Offers a diverse and multicultural community, with a wide range of amenities and attractions
• Has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with a hybrid work arrangement that combines onsite and remote work, offering flexibility and a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, with opportunities to engage with colleagues and stakeholders both in-person and virtually.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Attention to detail and organizational skills
• Cultural fit and alignment with Mattel's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in Microsoft Excel and other relevant software
• Provide specific examples of your analytical skills and how you've applied them in previous roles or projects
• Showcase your passion for marketing and your understanding of Mattel's brand and products

ATS Keywords: Marketing Coordinator, Data Analysis, Microsoft Excel, Marketing Events, Campaign Briefs, Invoice Management, Category Management, Data Management

ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate pool.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• AS400, Tableau, and Cognos data systems (preferred)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, or Salesforce)

ASSUMPTION: The required tools and technologies may evolve based on the team's needs and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Creativity is our superpower
• We collaborate to create innovative products and experiences
• We empower generations to explore the wonder of childhood and reach their full potential

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you passionate about marketing and creating innovative products and experiences?
• Do you have strong analytical skills and a keen attention to detail?

ASSUMPTION: Candidates who align with Mattel's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Balancing the need for detail-oriented work with the requirement to work quickly and efficiently
• Adapting to changes in priorities and workflows as the team's needs evolve
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: The Marketing Coordinator role may present challenges, but also offers opportunities for growth and development based on the candidate's skills and initiative.

📈 Similar Roles Comparison

• Compared to other marketing coordinator roles, this position places a greater emphasis on data analysis and reporting
• Mattel's large brand portfolio and global reach offer unique opportunities for growth and exposure
• This role may provide more opportunities for cross-functional collaboration and project management compared to other marketing coordinator positions

ASSUMPTION: While this role shares similarities with other marketing coordinator positions, its unique aspects make it an attractive opportunity for candidates interested in data-driven marketing and cross-functional collaboration.

📝 Sample Projects

• Developing and implementing a new reporting dashboard to improve data visualization and decision-making
• Conducting a market analysis to identify trends and opportunities in a specific product category
• Managing a marketing event or campaign from start to finish, including planning, execution, and post-event analysis

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Marketing Coordinator, from data analysis and reporting to event management and campaign execution.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the marketing team, and how can this role contribute to addressing them?
• How does this role fit into the broader marketing department and the organization as a whole?
• What opportunities are there for growth and development within the marketing department and the broader organization?
• How does Mattel support work-life balance and employee well-being?
• What is the team's approach to collaboration and cross-functional partnerships?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and their commitment to understanding the team's dynamics and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Mattel's brand and products, and practicing your responses to common marketing and behavioral interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
• If selected for the final round, be prepared to present a sample report or project that demonstrates your analytical skills and attention to detail

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.