📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Alphabe Insight Inc
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and execution of marketing campaigns
- Coordinating internal and external communications for marketing initiatives
- Managing and tracking campaign performance
- Supporting the creation of marketing materials and content
- Assisting in organizing events, promotions, and company branding efforts
- Collaborating with cross-functional teams to ensure consistent messaging and branding
- Maintaining organized marketing files and databases
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work both independently and as part of a team. Familiarity with marketing tools and platforms is a plus but not required.
📋 Key Responsibilities
✅ Assist in the development and implementation of marketing strategies and campaigns
✅ Coordinate internal and external communications for marketing initiatives
✅ Manage and track campaign performance and prepare regular reports
✅ Support the creation of marketing materials, presentations, and content
✅ Assist in organizing events, promotions, and company branding efforts
✅ Collaborate with cross-functional teams to ensure consistent messaging and branding
✅ Maintain organized marketing files and databases
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 1-2 years of experience in a marketing or coordination role
Required Skills:
- Strong organizational and time-management skills
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Ability to work independently and as part of a team
Preferred Skills:
- Familiarity with marketing tools and platforms
ASSUMPTION: While experience in marketing is preferred, the company may consider candidates with relevant transferable skills from other fields.
💰 Compensation & Benefits
Salary Range: The salary for this role is competitive and based on experience. According to industry standards, the average salary for a Marketing Coordinator in Birmingham, Alabama, is between $40,000 and $60,000 per year.
Benefits:
- Opportunities for professional growth and skill development
- Supportive and collaborative work environment
- Training and mentorship opportunities
- Paid time off and holidays
- Health and wellness benefits
Working Hours: This role requires a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for event coverage as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Alphabe Insight Inc operates in the Public Relations and Communications Services industry, focusing on management, marketing, and public relations.
Company Size: With 51-200 employees, Alphabe Insight Inc is a mid-sized company where applicants can expect a structured yet collaborative work environment.
Founded: The company was founded in 2019, making it a relatively young and dynamic organization.
Company Description:
- Signal Tru Brand is a forward-thinking PR and branding agency that combines creativity, strategy, and innovation to help brands connect with their audience.
- The company was founded on the principle of disrupting the status quo and redefining storytelling in the PR and branding space.
- Signal Tru Brand is committed to helping brands find their voice and stand out in a crowded marketplace through authentic, creative, and strategic storytelling.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: As a mid-sized company, Alphabe Insight Inc offers opportunities for growth and development while maintaining a supportive and collaborative work environment.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, ideal for candidates seeking to establish or advance their careers in marketing.
Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager or Director and may oversee junior team members or interns.
Work Arrangement: This role is on-site, with the primary office location in Reno, Nevada. However, the company may consider hybrid or remote work arrangements for the right candidate.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Coordinator to take on more responsibilities or move into a management role.
- The company offers training and mentorship opportunities to help employees develop their skills and advance their careers.
ASSUMPTION: While this role is on-site, the company may be open to discussing flexible work arrangements for the right candidate, given their commitment to supporting employee growth and development.
🌍 Location & Work Environment
Office Type: The primary office is located in Reno, Nevada, with a satellite office in Birmingham, Alabama. The work environment is described as dynamic, collaborative, and supportive.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Reno, Nevada, is located in the western United States, offering a mix of urban and outdoor recreational opportunities.
- The cost of living in Reno is relatively affordable compared to other major metropolitan areas in the United States.
- Birmingham, Alabama, is located in the southeastern United States, offering a diverse cultural scene and a lower cost of living compared to other major cities in the region.
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for event coverage as needed.
ASSUMPTION: While the primary office is in Reno, Nevada, the company may consider remote or hybrid work arrangements for the right candidate, given their commitment to supporting employee growth and development.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the company's careers page.
- Candidates who meet the qualifications will be contacted for a phone or video screening to discuss their experience and fit for the role.
- Candidates who advance to the next round will be invited for an in-person or virtual interview with the hiring manager and potentially other team members.
- Finalists may be asked to complete a project or assignment to demonstrate their skills and fit for the role.
Key Assessment Areas:
- Candidates will be evaluated on their communication skills, both written and verbal.
- Their organizational skills and ability to manage multiple projects will be assessed.
- Candidates should demonstrate a strong understanding of marketing principles and a willingness to learn and grow in the role.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of marketing principles and your enthusiasm for the industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Marketing, Coordinator, Campaign, Communication, Strategy, Project Management, Microsoft Office, Branding, Event Planning, Teamwork, Collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. However, candidates can expect a thorough evaluation of their skills and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Authenticity
- Strategic Thinking
- Collaboration
- Continuous Learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Supportive and inclusive
- Focused on continuous learning and growth
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively and supporting your team members?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who share the company's values and work style preferences are more likely to be a good fit for the role and the organization.
⚠️ Potential Challenges
- The role may require working on evenings and weekends to cover events or meet deadlines.
- Candidates may face competition from other qualified applicants for this role.
- The company's rapid growth may present challenges in terms of managing workload and adapting to changes.
- The cost of living in Reno, Nevada, may be higher than in other parts of the United States, potentially impacting the candidate's overall compensation package.
ASSUMPTION: While these challenges exist, the company's commitment to supporting employee growth and development, along with its dynamic and collaborative work environment, can help mitigate these potential issues.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing Assistant: A Marketing Coordinator typically has more responsibility for planning and executing marketing campaigns, while a Marketing Assistant may focus more on administrative tasks and support.
- Marketing Coordinator vs. Marketing Manager: A Marketing Manager typically has more responsibility for strategic planning, budgeting, and team management, while a Marketing Coordinator focuses more on tactical execution and project management.
- Career Path: A Marketing Coordinator role can serve as a stepping stone to more senior marketing positions, such as Marketing Manager, Marketing Director, or even Chief Marketing Officer.
ASSUMPTION: While these roles share some similarities, the specific responsibilities and requirements may vary depending on the company and industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Coordinating a company event, including vendor management, logistics, and on-site support
- Creating and distributing a monthly newsletter to keep stakeholders informed about company news and updates
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Marketing Coordinator role. The specific projects assigned may vary depending on the company and its current priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should tailor their questions to the specific role and company they are interviewing with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research the company and industry to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
