📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: The Salvation Army
🔹 Location: Blackburn, VIC, Australia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid arrangements
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel marketing campaigns
- Collaborating with agency partners and stakeholders
- Enhancing donor engagement and retention
- Supporting national campaigns like the Red Shield Appeal
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with various teams and partners.
📋 Key Responsibilities
✅ Plan and execute marketing campaigns across various channels, including email, digital, direct mail, telemarketing, and SMS
✅ Develop and implement activities to increase engagement, retention, conversion, and lead generation
✅ Work closely with agency partners to develop and support the delivery of campaign activity
✅ Work with a broad range of stakeholders to gather requirements and provide marketing support
ASSUMPTION: This role may require occasional weekend work or extended hours leading up to major campaigns.
🎯 Required Qualifications
Education: Degree in Marketing, Fundraising, Management, or equivalent
Experience: Minimum 3 years' experience in a similar role, preferably working within a fast-paced marketing or fundraising environment
Required Skills:
- Proven experience in campaign planning and execution
- Strong communication and stakeholder management skills
- Proficiency in digital marketing channels
- Ability to work effectively in a team and independently
Preferred Skills:
- Experience with CRM systems
- Familiarity with fundraising regulations and best practices
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Coordinator role in Melbourne, the estimated salary range is AUD 65,000 - 85,000 per annum.
Benefits:
- Eligible employees can access NFP salary packaging
- Flexible working arrangements including WFH
- Opportunity for training and career development
- Paid parental leave for primary and secondary carers
- Employee Assistance Program (EAP)
- Access to Fitness Passport and consumer discounts
- Up to 8 weeks leave per year through the purchase leave scheme
- Up to 5 days paid leave per year to support a TSA program or activity
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional weekend work may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Salvation Army operates in the non-profit sector, focusing on social services, poverty alleviation, and disaster relief.
Company Size: With over 10,000 employees, The Salvation Army is a large organization with a significant presence in Australia and globally.
Founded: The Salvation Army was founded in 1865 and has since grown into an international movement with operations in over 130 countries.
Company Description:
- Dedicated to helping people in need overcome poverty, addiction, and spiritual and economic hardship
- Provides a wide range of social services, including food, shelter, eviction prevention, rehabilitation, youth programs, and disaster relief
- Committed to preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination
Company Specialties:
- Social Services
- Family Assistance
- Rehabilitation Services
- Holiday Assistance
- Children's Programs
- Youth Programs
- Religious Worship
- Fundraising
- Communications
- Professional Development
- Advisory Organization
- Local Services
- International Operations
- Public Policy Advocacy
- Social Justice
- Anti-Human Trafficking
- Nondiscrimination
Company Website: http://www.salvationarmyusa.org
ASSUMPTION: The provided company description and specialties are based on The Salvation Army's U.S. branch, as the Australian branch's LinkedIn profile is not available. However, the core mission and services are expected to be similar.
📊 Role Analysis
Career Level: This role is suited for an early to mid-career marketing professional seeking to gain experience in campaign management and stakeholder engagement within a non-profit organization.
Reporting Structure: The Marketing Coordinator reports directly to the Marketing & Communications Manager.
Work Arrangement: This is a hybrid role with a combination of on-site and remote work. The expected office days and hours are Monday to Friday, 9:00 AM to 5:00 PM, with the option to work from home occasionally.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expanding skills and expertise in fundraising and campaign management
- Potential to work on international campaigns and projects
ASSUMPTION: Growth opportunities may vary depending on the organization's structure and available positions at the time.
🌍 Location & Work Environment
Office Type: The Salvation Army's office in Blackburn, VIC, is a professional and collaborative work environment.
Office Location(s): 615 Slaters, Alexandria, VA 22314, US (Note: The provided address is for the U.S. headquarters. The Australian office location is not specified in the job listing.)
Geographic Context:
- Blackburn is a suburb of Melbourne, Victoria, Australia
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity and vibrant arts scene
- The office is located in a convenient area with access to public transportation and nearby amenities
Work Schedule: Standard business hours, Monday to Friday, 9:00 AM to 5:00 PM, with occasional weekend work or extended hours required for major campaigns.
ASSUMPTION: The work environment and schedule may vary depending on the specific office location and campaign requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the relevant department head or panel
Key Assessment Areas:
- Campaign planning and execution skills
- Stakeholder management and communication
- Problem-solving and adaptability
- Alignment with The Salvation Army's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of The Salvation Army's mission and how your skills align with their values
- Prepare examples of successful marketing campaigns you've worked on and the outcomes achieved
ATS Keywords: Marketing, Campaign Planning, Stakeholder Engagement, Fundraising, Non-profit, Digital Marketing, Email Marketing, Direct Mail, Telemarketing, SMS Marketing, CRM, Project Management
ASSUMPTION: The application process and interview structure may vary depending on the specific office location and hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., Mailchimp, Hootsuite, etc.)
- CRM systems (e.g., Salesforce, HubSpot, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The required tools and technologies may vary depending on the specific office location and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Compassion
- Respect
- Diversity
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Committed to The Salvation Army's mission and values
Self-Assessment Questions:
- How do you demonstrate integrity in your professional and personal life?
- Can you provide an example of a time when you showed compassion towards a colleague or client?
- How do you handle working with diverse teams and stakeholders?
ASSUMPTION: Cultural fit considerations may vary depending on the specific office location and team dynamics.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Working within a tight budget and resource constraints
- Occasional weekend work or extended hours leading up to major campaigns
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: Potential challenges may vary depending on the specific office location and campaign requirements.
📈 Similar Roles Comparison
- Compared to marketing roles in the private sector, this role may offer less competitive salary ranges but provides the opportunity to work on impactful campaigns for a cause-driven organization
- Unlike marketing roles in other non-profits, The Salvation Army has a large-scale presence and offers a wide range of social services, providing more diverse campaign opportunities
- Career progression may be slower compared to larger marketing agencies, but this role offers the chance to gain experience in fundraising and campaign management within a non-profit context
ASSUMPTION: Role comparisons may vary depending on the specific office location and industry trends.
📝 Sample Projects
- Planning and executing a national awareness campaign to promote The Salvation Army's disaster relief efforts
- Developing and implementing a targeted email marketing campaign to increase donor engagement and retention
- Collaborating with agency partners to create and distribute promotional materials for The Salvation Army's holiday assistance programs
ASSUMPTION: Sample projects may vary depending on the specific office location and campaign requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to The Salvation Army's overall mission and goals?
- What opportunities are there for professional development and growth within the organization?
- How does the team collaborate and support each other in achieving campaign objectives?
- What are the most challenging aspects of working on campaigns for The Salvation Army, and how can I best prepare for them?
ASSUMPTION: Key interview questions may vary depending on the specific office location and hiring manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've worked on and the outcomes achieved
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
