Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Creative Homes

🔹 Location: Woodbury, Minnesota

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to engage audiences and drive traffic
• Planning and executing local marketing events and community engagement initiatives
• Overseeing brand presentation across multiple communities and touchpoints
• Collaborating with cross-functional teams to align marketing efforts with corporate goals

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on both digital and in-person marketing efforts.

📋 Key Responsibilities

✅ Social Media Strategy & Management: Develop and execute a comprehensive social media strategy, create engaging content, monitor audience interactions, and optimize paid campaigns.

✅ Field Marketing & Community Engagement: Oversee physical marketing presence, plan and execute local events, ensure brand presentation standards, manage marketing collateral, and support marketing managers with vendor coordination.

ASSUMPTION: This role involves a high level of multitasking, with responsibilities ranging from content creation to event planning and vendor management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-3 years of experience in social media management and/or field marketing

Required Skills:

• Strong content creation skills (photography, videography, copywriting)
• Experience with social media management tools
• Experience with event planning and vendor management
• Strong project management skills
• Understanding of visual merchandising and environmental branding principles
• Excellent written and verbal communication skills
• Proficiency in CRM systems and business software (Microsoft Office, Adobe Creative Suite)
• Valid driver's license and reliable transportation
• Detail-oriented with strong organizational and analytical skills

Preferred Skills:

• Experience with graphic design

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Based on industry standards for marketing coordinator roles in the Twin Cities metro area)

Benefits:

• Annual Profit Sharing
• Paid Holidays
• Generous Paid Time Off
• Employer Funded Professional Development
• Life Insurance
• Long-Term Disability Insurance
• Voluntary Health Insurance, HSA, FSA, Dental, Vision, Short-Term Disability
• 401k Retirement Plan with Employer Match

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event scheduling

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the local area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically new home construction and residential construction

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2013, with a focus on creating and delivering an unmatched customer experience

Company Description:

• Creative Homes is passionate about helping families find beautiful houses quickly and turning them into homes
• The team is committed to providing personalized customer service and exceeding expectations in craftsmanship, functional design, and aesthetic harmony
• The company has the expertise, resources, and organization of a larger firm, but provides the personalized service of a local builder

Company Specialties:

• New Home Construction
• Residential Construction

Company Website: http://www.creativehomes.com

ASSUMPTION: Creative Homes' focus on customer experience and personalized service sets it apart in the competitive homebuilding industry.

📊 Role Analysis

Career Level: Early to mid-career level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and may oversee marketing coordinators or assistants in the future

Work Arrangement: On-site, full-time position with flexibility for event scheduling and local travel requirements

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding responsibilities to include management of marketing coordinators or assistants
• Potential opportunities in other departments, such as sales or customer service, based on company growth and individual performance

ASSUMPTION: With the company's focus on growth and customer experience, there are ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and open communication

Office Location(s): 707 Commerce Dr, Woodbury, Minnesota, US

Geographic Context:

• Woodbury is a suburb of the Twin Cities metropolitan area, offering a mix of urban and suburban living
• The area is known for its strong sense of community, excellent schools, and abundant recreational opportunities
• Creative Homes' office is conveniently located near major highways, providing easy access to the entire metro area

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event scheduling and local travel requirements

ASSUMPTION: The Woodbury office provides a convenient and comfortable work environment, with easy access to amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Marketing Manager
• In-person interview with the Marketing Manager and a member of the marketing team
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Social media strategy and content creation skills
• Event planning and vendor management experience
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include examples of your social media content, event planning, and project management work
• Demonstrate your understanding of the homebuilding industry and Creative Homes' unique selling points
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Social Media Management, Event Planning, Content Creation, Marketing Strategy, Brand Presentation, CRM, Microsoft Office, Adobe Creative Suite, Project Management, Visual Merchandising

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing both technical skills and cultural fit.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Event planning and management software (e.g., Eventbrite, Cvent)

ASSUMPTION: Familiarity with industry-standard tools and technologies is expected, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for creating and delivering an unmatched customer experience
• Attention to craftsmanship, functional design, and aesthetic harmony
• Commitment to helping families find beautiful houses quickly and turn them into homes

Work Style:

• Collaborative and open communication
• Focus on both strategic thinking and hands-on execution
• Adaptability and flexibility, with a willingness to take on new challenges and responsibilities

Self-Assessment Questions:

• How do you demonstrate your passion for creating and delivering an unmatched customer experience in your daily work?
• Can you provide an example of a time when you had to adapt to a new challenge or responsibility, and how did you approach it?
• How do you balance strategic thinking with hands-on execution in your current or previous roles?

ASSUMPTION: Creative Homes values candidates who are passionate, hardworking, and committed to helping families find beautiful houses quickly and turn them into homes.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Balancing event planning and execution with day-to-day marketing tasks
• Adapting to the unique needs and preferences of different communities and homebuyers
• Maintaining brand consistency across multiple touchpoints and locations

ASSUMPTION: The diverse nature of this role may present unique challenges, but also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike other marketing coordinator roles, this position requires a strong focus on both digital and in-person marketing efforts
• This role offers the opportunity to work in the homebuilding industry, with a focus on new home construction and residential construction
• Career progression may include advancement to a senior marketing role or expansion of responsibilities to include management of marketing coordinators or assistants

ASSUMPTION: While this role shares similarities with other marketing coordinator positions, its unique focus on the homebuilding industry and balance of digital and in-person marketing sets it apart.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new community launch
• Planning and executing a grand opening event for a model home, including vendor coordination and on-site management
• Creating and implementing a brand presentation audit and improvement plan for multiple communities

ASSUMPTION: These sample projects provide a snapshot of the diverse responsibilities and challenges this role may present.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Creative Homes?
• Can you describe the team structure and dynamics within the marketing department?
• How does Creative Homes support the professional development and growth of its marketing team members?
• What are the most rewarding and challenging aspects of working in the homebuilding industry?
• How does Creative Homes differentiate itself from other homebuilders in the market?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, as well as demonstrate your interest and engagement with the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for your interviews by researching Creative Homes, the homebuilding industry, and the specific requirements of this role
• Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.