Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Farmer Focus

🔹 Location: Harrisonburg, Virginia, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing a compelling brand narrative and account strategy
• Implementing data-driven storytelling for market positioning
• Building relationships with stakeholders across sales, finance, operations
• Integrating digital and traditional marketing channels

ASSUMPTION: The job focuses significantly on strategic brand development and cross-functional collaboration, which is typical for a marketing coordinator role in a company this size.

📋 Key Responsibilities

✅ Partner with brand team to develop a compelling brand narrative

✅ Manage the development of brand-focused print materials

✅ Own and update sales collateral in partnership with Sales team

✅ Optimize Farmer Focus brand presence on retail websites

✅ Conduct marketplace audits for new product development

✅ Support go-to-market plan for innovation launches

✅ Assist in the execution of trade show collateral materials

✅ Consult on cross-channel marketing campaigns and content strategy

✅ Capture content that brings marketing strategies to life

ASSUMPTION: Responsibilities are indicative of a role requiring both creative and analytical skills, appropriate for an entry-level marketing position with growth potential.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or related field (preferred)

Experience: 0-2 years in Consumer Packaged Goods, the food industry, or a mission-based brand

Required Skills:

• Strong communication skills (verbal, written, and presentational)
• Attention to detail and multitasking ability
• Team-oriented attitude and professional demeanor

Preferred Skills:

• Familiarity with digital marketing tools
• Experience with design software

ASSUMPTION: The position is entry-level but demands a proactive approach, with a strong emphasis on communication and the ability to work in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health and wellness programs
• Professional development opportunities
• Potential for flexible work arrangements

Working Hours: 40 hours per week

ASSUMPTION: Typical for entry-level marketing roles, benefits likely reflect industry standards, emphasizing work-life balance and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services, focusing on organic and humane-certified poultry

Company Size: 1,001-5,000 employees, offering substantial resources and various career paths

Founded: 2014 by sixth-generation chicken farmer Corwin Heatwole

Company Description:

• Focuses on humanely raised, organic chicken
• Available across 2500 stores in the East Coast and Midwest
• Committed to boosting family farm profitability

Company Specialties:

• Organic and sustainable practices
• Consumer trust through traceability
• High-quality, delicious chicken products

Company Website: http://www.farmerfocus.com

ASSUMPTION: Emphasizing the company’s sustainability mission might attract candidates passionate about ethical food production.

📊 Role Analysis

Career Level: Entry-level with opportunities for growth within the marketing department and beyond

Reporting Structure: Likely reports to senior marketing management

Work Arrangement: Offers flexibility with hybrid working options

Growth Opportunities:

• Potential to specialize in brand strategy
• Opportunities for leadership roles in future
• Continuous skill development in marketing tech tools

ASSUMPTION: Entry-level positions like this often involve rapid skill development, presenting pathways to career advancement.

🌍 Location & Work Environment

Office Type: Primarily office-based with some remote capabilities

Office Location(s): Harrisonburg, Virginia

Geographic Context:

• Situated in a community-rich environment
• Accessible to East Coast markets
• Supports agricultural and sustainable business efforts

Work Schedule: Standard business hours with some flexibility

ASSUMPTION: Access to a vibrant local culture and strong company-driven community involvement could enhance employee satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video screening
• In-depth interviews with the hiring team

Key Assessment Areas:

• Understanding of marketing principles
• Communication skill assessment
• Problem-solving capabilities

Application Tips:

• Highlight your interest in ethical and sustainable practices
• Showcase any relevant project work or internships
• Prepare to discuss industry trends

ATS Keywords: Brand Development, Data-Driven Storytelling, Media Management, Multitasking, Communication

ASSUMPTION: Soft skills are often assessed alongside technical knowledge, particularly in a culture-oriented company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Design software (likely Adobe Creative Suite)
• Familiarity with digital marketing tools (e.g., Google Analytics)

ASSUMPTION: Expertise in widely-used software supports efficient execution of marketing tasks, which aligns with the role’s demands.

👔 Cultural Fit Considerations

Company Values:

• Community engagement
• Stewardship and care for the environment
• Accountability and excellence in service delivery

Work Style:

• Collaborative and open communication
• Adaptability to a dynamic work environment
• Proactive approach to challenges and opportunities

Self-Assessment Questions:

• Do you thrive in a fast-paced and diverse setting?
• Are you passionate about sustainable practices?
• Can you manage multiple projects with competing deadlines?

ASSUMPTION: The cultural alignment in this organization heavily depends on a commitment to sustainability and community values.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines
• Adapting to shifting marketing trends and technologies
• Maintaining consistent cross-department collaboration
• Understanding and implementing ethical marketing strategies

ASSUMPTION: Multi-faceted roles in a dynamic work environment typically require high adaptability and problem-solving skills.

📈 Similar Roles Comparison

• This role offers a more diversified exposure compared to traditional marketing roles
• Emphasizes ethical and sustainable practices
• Opportunities for creative innovation alongside routine tasks

ASSUMPTION: Marketing roles within value-driven companies may differ considerably from those with purely commercial foci, impacting role expectations.

📝 Sample Projects

• Creation of a new product launch campaign
• Development of digital marketing strategies for retailer websites
• Engagement in a cross-channel storytelling initiative

ASSUMPTION: Projects are assumed to involve significant interaction with internal/external stakeholders to ensure alignment with company values.

❓ Key Questions to Ask During Interview

• How does this role align with the company's mission to support family farms?
• What specific challenges face the marketing team currently?
• How does the company measure marketing success?
• What opportunities exist for professional development?
• How is feedback typically communicated within the team?

ASSUMPTION: These questions are intended to uncover the strategic importance placed on the role and gauge alignment with the applicant’s career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Farmer Focus career portal
• Ensure your resume reflects relevant experience in Consumer Packaged Goods or food industries
• Prepare a cover letter highlighting your interest in sustainable and ethical practices
• Research Farmer Focus and discuss their impact in your application
• Be ready for a follow-up interview that may involve scenario-based questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.