Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: PC Financial

🔹 Location: 500 Lake Shore Blvd W, Toronto, ON

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Customer Acquisition Marketing team in delivering campaigns and key initiatives for PC Financial banking and credit card products.
• Contributing to all facets of the marketing portfolio, including paid, owned, and earned channel campaigns with a focus on executional excellence.
• Acting as a liaison between Marketing, Media, Product, Creative Agency, Legal, Analytics, and other cross-functional teams to ensure alignment in all campaigns.
• Conducting competitive research and analysis on customer behaviours, presenting findings to the team on a regular basis.
• Supporting in developing postmortems and facilitating test & learns to drive optimizations.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Supporting the delivery of campaigns and key initiatives for PC Financial banking and credit card products.

✅ Contributing to all facets of the marketing portfolio, including paid, owned, and earned channel campaigns with a focus on executional excellence.

✅ Acting as a liaison between Marketing, Media, Product, Creative Agency, Legal, Analytics, and other cross-functional teams to ensure alignment in all campaigns.

✅ Supporting in marketing planning by writing briefs and managing marketing calendars.

✅ Assisting in monitoring, tracking, and communicating campaign reporting.

✅ Conducting competitive research and analysis on customer behaviours, presenting findings to the team on a regular basis.

✅ Supporting in developing postmortems and facilitating test & learns to drive optimizations.

✅ Proofreading marketing materials for clarity, grammar, and spelling.

✅ Coordinating budget, including tracking, reporting, and invoicing.

✅ Working with the Legal team to ensure compliance of all assigned campaigns.

✅ Supporting team with ad-hoc requests as needed.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: University degree with a specialization in Marketing or Communications

Experience: 1+ years of related experience (experience or interest in financial services an asset)

Required Skills:

• Excellent organizational skills
• Strong business acumen
• Analytical and problem-solving skills
• Strong interpersonal and communication skills (written & verbal)
• Project Management and time management skills
• Natural curiosity and awareness of current market and business trends
• Proficient in Microsoft Office (Excel, Word, PowerPoint)

Preferred Skills:

• Experience with marketing planning and campaign execution
• Familiarity with financial services industry
• Bilingualism (English/French)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is assumed to be a requirement for this role. Additionally, experience with marketing planning and campaign execution is preferred but not required.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 CAD per year (Estimated based on industry standards for entry-level marketing roles in Toronto)

Benefits:

• Competitive benefits package
• Employee discounts on PC Financial products and services
• Opportunities for career growth and development
• Hybrid work arrangement (4 days in-office)

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Toronto. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: PC Financial is a subsidiary of Loblaw Companies Limited, which was founded in 1919.

Company Description:

• PC Financial offers payment products and services that reward Canadians every day.
• As a subsidiary of Loblaw Companies Limited, PC Financial shares the CORE values of Care, Ownership, Respect, and Excellence.
• PC Financial is dedicated to helping Canadians Live Life Well by offering products and services that make the everyday simple and better.

Company Specialties:

• Everyday Banking Solutions
• Credit Card Solutions
• Mobile Banking
• Insurance

Company Website: http://www.pcfinancial.ca/

ASSUMPTION: PC Financial is a well-established financial services company with a strong focus on customer rewards and convenience. As a subsidiary of Loblaw Companies Limited, PC Financial benefits from the resources and support of a larger organization.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: This role reports directly to the Customer Acquisition Marketing Manager.

Work Arrangement: Hybrid (4 days in-office)

Growth Opportunities:

• Opportunities for career growth within the marketing department and across PC Financial.
• Potential to take on more responsibilities and advance to a senior marketing role.
• Chance to work on high-impact projects and make a significant contribution to the company's success.

ASSUMPTION: This entry-level role offers ample opportunities for growth and development within the marketing department and across PC Financial. The ideal candidate will be eager to take on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 500 Lake Shore Blvd W, Toronto, ON

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada.
• The office is located in the downtown core, offering easy access to public transportation and various amenities.
• The city is known for its multiculturalism, vibrant arts scene, and diverse food culture.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The office environment at PC Financial is collaborative and supportive, with a strong focus on teamwork and open communication. The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Problem-solving skills
• Communication skills (written and verbal)
• Organizational skills
• Cultural fit and alignment with PC Financial's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of PC Financial's products and services, as well as the financial services industry.
• Showcase your problem-solving skills and provide examples of how you've overcome challenges in previous roles.

ATS Keywords: Marketing Coordinator, Customer Acquisition, Campaign Management, Project Management, Marketing Planning, Competitive Analysis, Financial Services, PC Financial

ASSUMPTION: The interview process at PC Financial is designed to assess the candidate's skills, experiences, and cultural fit. The company values open communication and collaboration, so candidates should be prepared to discuss their thoughts and ideas openly.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is assumed to be a requirement for this role. Additionally, experience with marketing automation platforms, project management tools, and data analysis tools would be an asset but not required.

👔 Cultural Fit Considerations

Company Values:

• Care: We show empathy and understanding in our interactions with colleagues and customers.
• Ownership: We take responsibility for our actions and the outcomes of our work.
• Respect: We value and appreciate the diversity of our colleagues and customers.
• Excellence: We strive to deliver high-quality work and continuously improve our performance.

Work Style:

• Collaborative: We work closely with our colleagues and cross-functional teams to achieve our goals.
• Adaptable: We are open to change and willing to adapt to new situations and challenges.
• Results-driven: We focus on delivering tangible outcomes and achieving our objectives.

Self-Assessment Questions:

• Do you demonstrate empathy and understanding in your interactions with others?
• Are you comfortable working in a collaborative environment and taking responsibility for your actions?
• Do you value diversity and appreciate the unique perspectives of your colleagues and customers?
• Are you committed to delivering high-quality work and continuously improving your performance?

ASSUMPTION: PC Financial values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table. The company's values of Care, Ownership, Respect, and Excellence guide its interactions with colleagues and customers.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Working with various cross-functional teams and stakeholders to ensure campaign alignment.
• Keeping up-to-date with industry trends and competitor activities.
• Adapting to changes in priorities and campaign requirements.

ASSUMPTION: The Marketing Coordinator role at PC Financial presents several challenges, including managing multiple projects and deadlines, working with various teams, and keeping up-to-date with industry trends. The ideal candidate will be comfortable working in a fast-paced environment and adaptable to changes in priorities.

📈 Similar Roles Comparison

• Compared to other marketing coordinator roles, this position places a stronger emphasis on competitive analysis and campaign optimization.
• PC Financial's focus on customer rewards and convenience sets it apart from other financial services companies.
• This role offers opportunities for career growth and development within the marketing department and across PC Financial.

ASSUMPTION: While the Marketing Coordinator role at PC Financial shares similarities with other marketing coordinator positions, its focus on competitive analysis and campaign optimization sets it apart. Additionally, PC Financial's unique focus on customer rewards and convenience offers a distinct opportunity for career growth and development.

📝 Sample Projects

• Developing and executing a campaign to promote a new PC Financial credit card product.
• Conducting competitive research and analysis on customer behaviours to inform marketing strategy.
• Supporting the development of a marketing calendar to plan and coordinate campaigns throughout the year.

ASSUMPTION: The Marketing Coordinator role at PC Financial involves a wide range of projects, from campaign development and execution to competitive analysis and marketing planning. The ideal candidate will be comfortable taking on diverse tasks and contributing to various aspects of the marketing portfolio.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for PC Financial?
• What opportunities are there for career growth and development within the marketing department and across PC Financial?
• How does PC Financial support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: The interview process at PC Financial is an opportunity for candidates to learn more about the company's culture, values, and priorities. Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for your interview by researching PC Financial's products, services, and industry trends.
• Be ready to discuss your problem-solving skills and provide examples of how you've overcome challenges in previous roles.
• Follow up with the hiring manager within one week of your interview to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.