Marketing Coordinator

📌 Core Information

🔹 Job Title: Marketing Coordinator

🔹 Company: Rare Collectibles TV LLC

🔹 Location: Torrance, California, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, analyzing, and optimizing marketing campaigns
• Focusing on direct mail marketing, Meta ad campaigns, and influencer marketing
• Collaborating with internal teams and external vendors
• Providing actionable insights and recommendations for campaign improvements

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in direct mail marketing, social media advertising, and influencer marketing. The ideal candidate will be highly motivated, organized, detail-oriented, and capable of working in a fast-paced environment.

📋 Key Responsibilities

✅ Assist in the design, production, distribution, and tracking of direct mail materials

✅ Manage list segmentation, targeting, and tracking for direct mail campaigns

✅ Monitor response rates and campaign performance for direct mail campaigns

✅ Work with the operations team to enhance tracking database functionality

✅ Support the creation and management of Meta ad campaigns (Facebook & Instagram)

✅ Track and analyze key performance metrics for Meta ad campaigns

✅ Help create engaging ad creatives, copy, and targeting strategies for Meta ad campaigns

✅ Assist in identifying and managing relationships with influencers for influencer marketing campaigns

✅ Coordinate with influencers to execute campaigns and monitor content for brand standards

✅ Analyze the effectiveness of influencer campaigns and provide recommendations for optimization

✅ Create regular reports for each campaign to track performance and ROI

✅ Provide actionable insights and recommendations to improve future campaigns based on data analysis

✅ Ensure web analytics tracking modules are set up correctly for current and new campaigns

✅ Work closely with internal teams and manage communication with external vendors

ASSUMPTION: This role requires a strong understanding of marketing campaign management, data analysis, and project management skills. The ideal candidate will be able to multitask, meet deadlines, and work well in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field

Experience: 1-2 years of experience in marketing, preferably in direct mail marketing, social media advertising, or influencer marketing

Required Skills:

• Strong understanding of Meta ad platforms (Facebook/Instagram) and influencer marketing best practices
• Excellent communication, writing, and project management skills
• Proficient in Google Analytics & Microsoft Suite
• Strongly detail-oriented with a strong ability to multitask and meet deadlines
• Creative, results-driven, and eager to contribute ideas to improve campaigns

Preferred Skills:

• Experience with HubSpot
• Knowledge of SEO, CRO, A/B testing principles
• ChatGPT

ASSUMPTION: Candidates with relevant experience in marketing, particularly in direct mail marketing, social media advertising, and influencer marketing, are strongly encouraged to apply. Familiarity with HubSpot, SEO, CRO, and A/B testing principles is a plus.

💰 Compensation & Benefits

Salary Range: $25 - $29 per hour. This is an estimate based on industry standards for a marketing coordinator role with 1-2 years of experience in the retail industry in Torrance, California.

Benefits:

• Competitive salary and benefits package
• Professional skills development
• Opportunity to make a significant impact on the growth of the brand
• Learn about historic and rare numismatic coins & collectibles
• Work in a congenial, dynamic, and creative environment

Working Hours: 40 hours per week, Monday through Friday, with the possibility of occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity. The benefits package is competitive and designed to attract and retain top talent in the marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Rare Collectibles TV specializes in marketing to coin and collectibles connoisseurs across various content platforms. The company focuses on producing documentary video content and distributing it across multiple channels to introduce rare, interesting, and historical items to consumers.

Company Size: Rare Collectibles TV has 51-200 employees, making it a mid-sized company. This size allows for a dynamic and creative work environment while still offering opportunities for professional growth and development.

Founded: The company was founded in 2014 and is headquartered in Torrance, California.

Company Description:

• The company's mission is to provide collectors with high-quality, valuable coins and educational information about their collections.
• Rare Collectibles TV works tirelessly with its numismatic network to ensure collectors receive only the highest caliber coins, regardless of location.
• The company believes that every collection weaves a unique story, and it is dedicated to providing collectors with all the educational information that relates to their collection.

Company Specialties:

• Marketing to coin and collectibles connoisseurs
• Producing documentary video content
• Distributing content across multiple channels
• Introducing rare, interesting, and historical items to consumers

Company Website: http://www.rarecollectiblestv.com

ASSUMPTION: Rare Collectibles TV is a well-established company in the rare collectibles industry, with a strong focus on marketing and customer engagement. The company's size and industry make it an attractive opportunity for marketing professionals looking to grow their careers in a dynamic and creative environment.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, ideal for candidates with 1-2 years of experience in marketing, direct mail marketing, social media advertising, or influencer marketing.

Reporting Structure: The Marketing Coordinator will report directly to the Marketing Manager and work closely with internal teams, including design, content, and sales, as well as external vendors.

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional overtime or weekend work may be required as needed.

Growth Opportunities:

• Developing a strong understanding of the rare collectibles industry and its customers
• Gaining experience in various marketing channels, including direct mail, social media advertising, and influencer marketing
• Building relationships with internal teams and external vendors
• Potential opportunities for advancement within the marketing department or the company as a whole

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in multiple marketing channels and develop their skills in a dynamic and creative environment. The company's focus on professional growth and development makes it an attractive opportunity for candidates looking to advance their careers in the marketing field.

🌍 Location & Work Environment

Office Type: The company's headquarters is a modern office space in Torrance, California, designed to foster creativity and collaboration among its employees.

Office Location(s): 22200 S. Western Ave, Torrance, CA 90505

Geographic Context:

• Torrance is a city located in the South Bay region of Los Angeles County, California
• The city is known for its diverse population, high-quality schools, and numerous parks and recreational facilities
• Torrance offers a mix of urban and suburban living, with easy access to beaches, mountains, and cultural attractions

Work Schedule: The standard workweek is Monday through Friday, from 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime or weekend work may be required as needed.

ASSUMPTION: The company's office location in Torrance, California, offers a convenient and enjoyable work environment for employees. The city's diverse population, high-quality schools, and numerous recreational facilities make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the company's CEO or another senior team member
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing campaign management experience
• Data analysis and reporting skills
• Project management and organizational skills
• Communication and collaboration skills
• Creativity and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of your experience with direct mail marketing, social media advertising, and influencer marketing
• Demonstrate your understanding of the rare collectibles industry and the company's mission
• Prepare thoughtful questions to ask during the interview to show your interest in the role and the company

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